Blavod Extreme Spirits PLC
02 December 2005


FOR IMMEDIATE RELEASE

             Spirit Journal Highly Recommends El Diamante del Cielo
                   The New Tequila Receives Four-Star Rating

FRANKLIN, Tenn. - December 2, 2005 - F. Paul Pacult of the Spirit Journal
recently reviewed El Diamante del Cielo, the first product from Blavod Extreme
Spirits' (LSE:BES) joint venture, Diamante Spirits.  Pacult awarded the tequila
four stars and listed it as "highly recommended."

"Ideal purity...a distinctive bouquet that offers different moods of itself
freely and generously."  El Diamante del Cielo Blanco

"A very, very good and genuine, old-fashioned type of tequila that gets straight
to the point of what tequila should be."  El Diamante del Cielo Reposado

"Perfect clarity... oaky sweet and mellow; built more for sipping than for
cocktails or shots."  El Diamante del Cielo Anejo

El Diamante del Cielo, now available in the United States in Miami and Chicago,
will be available throughout the United States in 2006.  Blavod produces three
different qualities of El Diamante del Cielo - Blanco, Reposado and Anejo.  The
handcrafted tequilas feature the finest, 100% pure Blue Waeber Agave grown
exclusively in the optimal conditions found in the Jalisco region of Mexico.

Blavod Extreme Spirits announced earlier this year the formation of Diamante
Spirits LLC, a joint venture company.  Blavod Extreme Spirits is responsible for
the day-to-day management of this 50:50 joint venture with Suntory.

For more information on El Diamante del Cielo, please visit:
www.handcraftedtequila.com

Media Contacts:

In the United States                  Donna Schwartze               314-330-3488
In the United Kingdom                 Tim Robertson                020 7930 0777
Catherine Maitland

About Blavod Extreme Spirits:
Blavod Extreme Spirits, plc (LSE:BES), is an international spirits company based
in London with U.S. offices in Franklin, Tenn.  Formed by the 2003 merger of
Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spirits
produces and sells its black-colored vodka, aptly called Blavod, throughout the
world.  BES also produces and sells the award-winning, intensely flavored line
of Players Extreme vodkas and rums.  In the United States, BES is the exclusive
distributor of an elite wine portfolio of fine Italian wines.  For more
information on the company, please visit: www.blavodextreme.com.

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                      This information is provided by RNS
            The company news service from the London Stock Exchange

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