Bent Pixels has hired Chad
Bowman, formerly of Barstool Sports and VICE, to spearhead
the expansion of U.S. media sales into new consumer markets.
LOS
ANGELES, April 29, 2024 /PRNewswire-PRWeb/ -- Bent
Pixels, the world's largest gaming and lifestyle media platform
proudly announces the addition of Chad
Bowman to its esteemed team. With a distinguished career
encompassing leadership roles at Barstool Sports, VICE, and
CollegeHumor, Chad brings a wealth of experience to his new
position as Head of Sales, US at Bent Pixels. In this role, Chad
will spearhead the US sales team, driving the expansion of the
company's media sales, branded content, and licensing
initiatives.
"Chad is a world-class sales leader. He has
brought industry-leading brands to the table time and time again
throughout his career, and at Bent Pixels, we're eager for him to
use that skill set to bring an ever-larger share of the global ad
spend." Mike Pusateri, Bent Pixels'
CEO
Founded in 2009 in response to the explosion of content made
possible by YouTube, Bent Pixels is widely recognized as a premier
player within the creator economy. Strategically positioned as the
#1 YouTube advertising partner in the gaming and entertainment
categories, they enable brands to access premium audiences at scale
— offering unparalleled reach with reserved media ad placements,
branded content, and deep audience insights. Conversely, their
financial services and creator-focused divisions offer turn-key
solutions to help creators maximize their monetization
potential.
While Bent Pixels has forged a
leading position in the gaming and esports markets, the addition of
Mr. Bowman to their team marks a commitment to expand beyond these
categories and into the broader realm of consumer interests
including automotive, quick service restaurants, and CPG
brands.
"I am thrilled to join Bent Pixels and contribute to shaping the
future of creator media and advertising. Collaborating with top
esports teams, gaming creators, and influential entertainment
personalities presents an exhilarating opportunity," stated
Chad Bowman. "I eagerly anticipate
leveraging my skills and experience to bolster Bent Pixels'
innovative strategies and partnerships, advancing the company's
mission of transparency, accountability, and excellence within the
industry."
When YouTube first launched, most people were enamored with the
diversity and scale of user-generated content. Mike Pusateri, Bent Pixels' Founder & CEO,
however, realized he was witnessing the creation of a channel that
would forever change advertising. He set out to institutionalize
the bridge between creators and global brands — and has since built
Bent Pixels into the #1 in reach for gaming and entertainment
(Comscore). In 2024, the company intends to broaden its scope into
a range of new categories, and Mr. Bowman's hiring marks a major
step toward that commitment.
"There are approximately 100 million social media accounts with
substantial audience sizes, and 500,000 brands with considerable
advertising budgets worldwide. What Google did for paid search is
what we're out to do for the creator economy — to mature it,
streamline it, and make it accessible to any advertiser," said
Mike Pusateri, Bent Pixels' CEO.
"Chad is a world-class sales leader. He has brought
industry-leading brands to the table time and time again throughout
his career, and at Bent Pixels, we're eager for him to use that
skill set to bring an ever-larger share of the global ad
spend."
About Bent Pixels
With offices in Las Vegas,
Los Angeles, New York, Singapore, the
Philippines, Indonesia, and
Malaysia, Bent Pixels is the
world's largest gaming and lifestyle media platform. Using
technology, Bent Pixels offers premium creators multiple revenue
streams and advertisers access to hard-to-reach audiences at scale
within a transparent, brand-safe environment. Founded in 2009, Bent
Pixels draws on over a decade of expertise and deep relationships
in the fast-paced, high-growth online video space.
For media inquiries, contact:
Stephen Estes
Stephen@OutlierPartners.com
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SOURCE Bent Pixels