BuzzBallz Signs as Official Wine-Based Ready to Drink Sponsor with Activated Events
30 April 2024 - 5:26AM
BuzzBallz is bringing the party to the southwest all year long as
the Official Wine-Based Ready to Drink Sponsor with premier outdoor
events company Activated Events. Throughout 2024, BuzzBallz has
signed to sponsor at least 11 events put on by Activated.
At this point in the year, BuzzBallz has already sponsored 3 of
these events, promoting their brand of premixed cocktails to tens
of thousands of attendees in southwest states including California
and Arizona.
The Activated Events sponsored by BuzzBallz in 2024 include
multiple stops on the Boots in the Park country concert series as
well as the Smoke Show BBQ and country music festival and Coastal
Country Jam country music festival.
“Country fans love BuzzBallz and so do we here at Activated
Events,” Alexander Will, Director of Brand Partnerships with
Activated Events, said. “Our meaningful partnership has grown
significantly over the past two years, and we are excited about our
bright future together.”
Along with featuring their wine-based BuzzBallz Chillers as an
available drink at each event, BuzzBallz will be hosting on-site
activations with merch giveaways, games, surveys, and sweepstakes
leading up to the event.
The sweepstakes will be posted on BuzzBallz social media
channels, where people can enter for a chance to win tickets to an
event.
Cori Culbertson, BuzzBallz Trade and Events Marketing Manager,
said she’s hoping to create a more lasting impression on
event-goers at this year’s sponsored events, and hopefully see some
familiar faces.
“We saw great success in our partnerships with Activated Events
in 2023, and knew we had to go bigger and better this year. We’re
excited to provide BuzzBallz experiences at events that audiences
will remember just as much as their favorite bands and times with
friends,” she said.
BuzzBallz has increased their events efforts to be aligned with
multiple types of festival experiences in 2024. These festivals
align with the BuzzBallz brand which is built upon themes of good
times, being the life of the party, and making memories with loved
ones.
The next event from Activated Events sponsored by BuzzBallz will
be the Boots in the Park country music festival in Santa Clarita,
CA on May 10, featuring headliner Sam Hunt.
For tickets and more information, visit www.activatedevents.com
and www.buzzballz.com.
###
About BuzzBallz, LLC/Southern Champion:
Since its founding in 2009, BuzzBallz, LLC/Southern Champion has
been a leader of innovation and originality in the ready-to-drink
cocktail industry. Owning the only woman-owned distillery, winery,
and brewery in the United States, CEO and Founder Merrilee Kick has
taken her master’s degree thesis project from an idea by her pool
to a worldwide brand with distribution nationwide and in 25
countries. The company’s two staple brands, BuzzBallz and Uptown
Cocktails, have won dozens of awards for their design, flavor, and
popularity, with BuzzBallz rising to the #1 selling RTD in
convenience stores and going viral on social media with hundreds of
millions of views on posts mentioning the one of a kind
cocktail.
The company’s mission is to create fun and innovative premixed
cocktails for the world with a vision to reinvent happy hour. With
premium natural ingredients and all gluten-free and
Kosher-certified flavors, the Texas-based business is dedicated to
high quality in their products for consumers and community alike.
Through partnerships like their TerraCycle® program, BuzzBallz,
LLC/Southern Champion values environmental responsibility with an
emphasis on sustainability and economic improvement. The
family-owned company cultivates a familial relationship with their
teams to make a positive and lasting impact one sip at a time.
Learn more at: www.southern-champion.com, www.uptowncocktails.com,
and www.buzzballz.com.
- BuzzBallz Named Official Wine-Based Ready to Drink Sponsor with
Activated Events
Brady Bouldin
BuzzBallz, LLC/Southern Champion
972-242-3777
brady.bouldin@southern-champion.com