NEW
YORK, May 19, 2024 /PRNewswire/ -- The iconic
red bitter brand hosted The Campari Cinémathèque at
Hyde Beach by Campari, on Boulevard de Croisette. This red-carpet
party celebrated Campari's third consecutive year as Official
Partner to the Festival de Cannes,
and marked the launch of its global campaign, We Are
Cinema.
The event was inspired by the brand's new campaign, which turns
the lens on the real-life moments that become remarkable stories.
On this unforgettable evening, Campari took on the role as curator,
Hyde Beach the set, with guests and famous faces taking center
stage and becoming the protagonists of their own story.
Hosted at Hyde Beach by Campari - located on the famous stretch
of beach, and in the heart of the iconic film festival – a
show-stopping event space was custom-built for the 77th
Festival and designed in Campari's signature style.
The star-studded guestlist celebrating with
Campari included Adrien Brody,
Victoria Justice, Marina Barbosa, Paz
Vega, Cole Walliser,
Ellen von Unwerth, Caro Daur, Rafa Kalimann, Jessica Wang, Nataly
Osmann, Lady Victoria Harvey,
Pierfrancesco Favino, Claudia Gerini, Saul
Nanni, Malika Ayane and many
more. Also on hand was Cole
Walliser, who captured guests on his famous GLAMbot, and
renowned photographer German
Larkin.
The Campari Cinémathèque event was structured as a
series of takes – special shots, photo opportunities and
activations – designed to immerse guests in a true-to-life movie
experience.
The journey from take-to-take took guests through the entire
space, from the ground-floor Campari Bar with its mirrored ceiling
and movie-set lights to the Pier – an overwater jetty with loungers
and parasols.
Take 1 recreated a red-carpet walk
at a movie premiere. A light installation mimicked the flash
photography of a crowd of paparazzi, and surround-sound audio
replicated the cacophony of camera clicks and calls to pose. Guests
were filmed by a real cameraman, with images live-streamed onto
plasma screens throughout the space.
Take 2 revealed a photocall in the
Campari Bar – for a world famous Negroni or Campari Spritz.
Take 3 placed guests in a real-life
set, replicating the experience of starring in an iconic Campari
campaign.
Take 4 immersed guests in the unique
sensory world of the Campari Room. Here, human bartender meets AI,
as guests are served a freshly made Negroni while they create their
own remarkable Campari & Cinema story.
For Take 5, guests stepped into the role
of director, checking out livestreamed Cannes action on a dazzling bank of plasma
screens on the Director's Wall.
Take 6 is the Campari Cinema. Guests
took to the stage on a 360-degree terrace, where they were
precision-filmed by a robotic Bolt camera against the stunning
backdrops of the Croisette and Mediterranean Sea.
In Take 7, bartenders from four of the
world's best bars created signature Campari cocktails in mixology
moments that are sure to be pure theater. Participating bars are
Camparino in Galleria from Milan,
Bar Nouveau in Paris, Salmon Guru
from Madrid, and Donovan from
London. The Camparino team served
a selection of iconic Campari cocktails to guests, including the
Negroni, Campari Spritz and the Negroni Sbagliato. Alongside these
classic cocktails, the Camparino team served the Red Carpet –
Cannes Edition: a fresh tasting and salty cocktail inspired by the
Cannes Riviera.
The final take, the moment that
started the party. The lights dropped, the cameras started to roll,
and the music began… Making it a night to remember.
Campari Group's Head of Global Marketing, Julka Villa
comments: "Unveiling our passion for brilliant film storytellers
at the iconic Festival de Cannes
is a privilege. The uniting message behind We Are Cinema is
one that is shared across the cinema industry and Festival de
Cannes – to celebrate creativity,
innovation, and passion in film. It has been incredible to see it
come to life, giving guests the opportunity to become the
protagonist of their own story, over a perfectly crafted Campari
cocktail."
Please follow Campari's social media channels for
further information @campariofficial @CampariUSA.
Campari reminds you to enjoy responsibly.
#CampariCinema #WeAreCinema #Cannes2024
#FestivalDeCannes #DrinkResponsibly
https://www.campari.com/en-us/
https://www.youtube.com/EnjoyCampari
https://www.facebook.com/CampariUS
https://www.instagram.com/campariusa/
ABOUT CAMPARI
Campari, the iconic, Italian red spirit sitting
at the heart of some of the world's most famous cocktails. Campari
was founded in Milan in 1860 by
Gaspare Campari, and pioneered by his son, Davide, who created
something so distinctive and revolutionary that its secret recipe
has not been altered since. Vibrant red in colour, Campari's unique
and multi-layered taste is the result of the infusion of herbs,
aromatic plants and fruit in alcohol and water. As well as being
unique and distinctive, Campari is extremely versatile, offering
boundless and unexpected possibilities. As a source of this
passionate inspiration since its creation seen through its
founders' creative genius, artists in different fields and the
world's best bartenders, Campari stimulates your instincts to
unlock your passions, inspiring limitless creations.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global
spirits industry, with a portfolio of over 50 premium and super
premium brands, spreading across Global, Regional, and Local
priorities. Global Priorities, the Group's key focus, include
Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild
Turkey, and Appleton Estate. The Group was founded in 1860 and
today is the sixth-largest player worldwide in the premium spirits
industry. It has a global distribution reach, trading in over 190
nations around the world with leading positions in Europe and the Americas. Campari Group's
growth strategy aims to combine organic growth through strong brand
building and external growth via selective acquisitions of brands
and businesses. Headquartered in Milan,
Italy, Campari Group operates in 23 production sites
worldwide and has its own distribution network in 26 countries.
Campari Group employs approximately 4,900 people. The shares of the
parent company Davide Campari-Milano N.V. (Reuters CPRI.MI -
Bloomberg CPR IM) have been listed on the Italian Stock Exchange
since 2001.
For more information:
http://www.camparigroup.com/en.
ABOUT CAMPARI AMERICA
Campari America LLC is a wholly owned subsidiary
of Davide Campari-Milano N.V. Campari America has built a portfolio
unrivaled in its quality, innovation and style, making it a top
choice among distributors, retailers and consumers. Campari America
manages Campari Group's portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®,
Aperol®, Wild Turkey® Kentucky Straight Bourbon, Courvoisier®
Cognac, American Honey®, Russell's Reserve®, The Glen Grant® Single
Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin,
Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho
Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum,
Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®,
Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO
Vodka®.
Please enjoy our brands responsibly.
ABOUT FESTIVAL DE CANNES
The Festival de Cannes is an event that brings together the
world's film professionals around an official competition and an
International Film Market, whose highly media-oriented aspect makes
it one of the first annual international events, contributing to
the world cinematic influence.
ABOUT CAMPARINO
Camparino in Galleria is the legendary bar opened by Davide
Campari in Milan's Galleria
Vittorio Emanuele II in 1915. The bar was opened opposite to
Caffè Campari, the establishment opened by Gaspare Campari
- Davide's father and the
creator of the bitter liqueur - in 1867. An instant hit
with the people of Milan, the bar
became synonymous with the city's aperitivo tradition and in 2015
marked its 100th anniversary. Following a renovation project, the
bar reopens to the public in autumn 2019 with a refreshed identity
and food and drink offering designed to consolidate its status as
one of the most influential establishments in the world for lovers
of mixology and gastronomic innovation.
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SOURCE Campari