ATLANTA, May 22, 2024 /PRNewswire/ -- At this week's
International Trademark Association (INTA) 2024 Annual Meeting,
INTA partner and Meeting sponsor Tencent joined thousands of attendees in
celebrating the essential role of IP in creativity, commerce, and
innovation. The company showcased how it combats intellectual
property (IP) infringement across its platforms and works with
global brands to create and deliver next-generation brand
experiences in video games and other digital worlds.
In addition to contributing to panel discussions
alongside IP experts during the Meeting, Tencent convened a workshop series highlighting
the company's efforts to protect IP through its Weixin Brand
Protection Platform (BPP).
"At Tencent, intellectual property
has long served as a core driver of our businesses, supporting the
development, licensing, and distribution of some of the most
popular video games, TV shows, movies, and music enjoyed around the
world. It is an honor to support INTA's Annual Meeting and the
bringing together of the global IP community dedicated to the
exchange of knowledge and best practices," said Danny Marti, Tencent Head of Public Affairs and Global Policy.
"The company's IP journey has led Tencent to recently be recognized as the largest
filer of trademark applications in the world, a recognition of our
IP-intensive business models spanning across our technology and
entertainment portfolios. IP provides the framework and incentives
to develop and pursue commercial and other opportunities that
enrich our lives and our communities. Tencent is committed to continuously improving IP
frameworks and enhancing brand value in evolving digital
worlds."
During the five-day event, which was attended by more than 9,650
IP stakeholders from 136 countries, Tencent's knowledge-sharing
sessions included:
Level Up Your Brand: Harnessing the Power of
Video Games for Interactive Marketing and Consumer
Engagement
Rozita Tolouey, Tencent Head of Business Development &
Partnerships, North America, and
Jaymes Wu, Tencent Games Game Operations Manager,
participated alongside Holly Upgren,
Polaris Senior Associate Marketing Manager – Corporate
Partnerships, and Alexandre Rudoni,
Allen & Overy IP & Litigation Partner.
The panel, moderated by World Trademark Review
Managing Editor Trevor Little,
highlighted the ways brands and video game developers can
successfully engage consumers by integrating IP in video games.
Tolouey and Wu spoke about opportunities and emerging trends in the
licensing of trademarks in video games; lessons learned and
considerations for video game studios and brands seeking to promote
in-game branding; and the evolution of consumer marketing from
static ads to interactive and immersive entertainment
experiences.
Weixin Brand Protection Workshops
Shuru Chen,
Senior Legal Counsel, Tencent, and
Ross Zhang, Tencent Legal Counsel, hosted six dynamic
workshops on the Weixin Brand Protection Platform (BPP). During the
workshops, Chen and Zhang summarized Tencent's recent advances in
protecting IP rights and safeguarding against illicit activity,
including the advertising and sale of counterfeit goods on Weixin,
Tencent's unique multifaceted communication service serving more
than a billion users and bridging private and public features like
direct messaging, group chats, Official Accounts, and third-party
Mini-Programs.
Chen and Zhang also spoke about Weixin's use of
innovative solutions, increased proactive measures, and enhanced
enforcement tools to help minimize and deter prohibited activity
across the platform's private and public features. They shared the
latest BPP enforcement data with an audience of trade association
representatives, content creators, rightsholders, and policy
experts, underscoring how effective Tencent's approach to IP
protection has been in reducing bad actors' misuse of the platform
and demonstrating why so many of the world's leading brands choose
to leverage Weixin as a vital channel for engaging directly with
consumers.
Anti-Counterfeiting Roundtable
Tencent joined
leading brands, IP owners, experts, and government officials at
INTA's Anti-Counterfeiting Workshop. The discussion explored the
complexities of anti-counterfeiting strategies; new opportunities
for IP owners, governments, and enforcement agencies to collaborate
across jurisdictions; the latest tools and techniques to help
identify and track counterfeit goods online and offline; and proven
IP enforcement measures in cases involving artificial intelligence
and the metaverse.
Over the course of the Meeting, Tencent also welcomed
attendees to an opening reception that included opportunities to
learn how the company's innovative digital platforms, including
Weixin and WeChat, connect users to content and services and its
global role as a creator, distributor, and licensor of high-quality
entertainment for the hundreds of millions of people who use
Tencent Video, Tencent Music, and Tencent Games.
To learn more about Tencent's presence at INTA 2024, please
visit: https://www.tencent.com/en-us/media/inta-2024.html.
About Tencent
Tencent is a global technology and
entertainment company, connecting users to unparalleled content and
services through innovative platforms. WeChat and Weixin serve over
one billion people globally, helping this community connect with
family, friends, and their favorite brands and merchants.
Tencent Video and Tencent Music deliver the best in TV, cinema,
sports, and music to millions worldwide, and Tencent Games has developed and published some of
the world' most popular video games. Tencent joins INTA members in celebrating the
important role of IP in supporting creativity, innovation, and
enterprise. Tencent is a proud
supporter of the 146th Annual Meeting.
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