Rick Swinkels Takes the Helm of TCC Global NV
24 May 2024 - 12:30AM
Business Wire
Global market leader in Shopper Loyalty names
Swinkels as CEO to accelerate the company’s growth and
international expansion.
TCC Global announces Rick Swinkels’ formal appointment as CEO to
take over global operations across 34 countries. Swinkels has over
20 years of experience both as a retailer with Ahold Delhaize and
leading loyalty companies across Europe and worldwide. He joined
TCC as Chief Commercial Officer in 2022.
Commenting on his appointment, Swinkels said, “‘I’m honoured to
lead the passionate team who have made TCC a global market leader
and I’m excited for the next phase of our growth. We are the only
loyalty provider that combines the latest tech with dynamic
in-store experiences to redefine how retailers engage with shoppers
and communities.”
TCC clients include 15 of the world’s top 20 grocery retailers,
including REWE, Kroger, Albertsons, Carrefour, Lidl and Coles. The
business also has a growing portfolio of exclusive, international
partnerships with some of the world’s best known brands including
Netflix and Masterchef.
Richard Beattie, TCC’s founder and Executive Chairman,
commented, “Under Rick’s leadership, we have already seen TCC
evolve rapidly with the pace of innovation that’s required to help
our clients compete in today’s retail environment. Rick’s
experience as a leader in the retail and loyalty industry will help
expand the solutions we offer our major clients, such as Sobeys,
Intermarche, Conad and Sonae.”
About Rick Swinkels
Rick Swinkels joined TCC in 2022, originally serving as Chief
Revenue Officer then as Joint-CEO, taking responsibility for all
commercial operations. Prior to joining TCC, he spent over 15 years
with leading global retailer Ahold Delhaize, where he was
Commercial Director for Albert Heijn and worked four years as Vice
President of Global Customer Loyalty. Following Ahold, he worked as
Chief Digital Officer, COO and Board Member for several major
loyalty companies.
About TCC
TCC creates high participation, high engagement loyalty
campaigns and platforms that influence, recognize and reward
shopper behaviour instore and online.
An industry leader for more than 30 years, active in 70
countries and over 8,000 campaigns successfully delivered.
TCC works with over 120 of the world’s biggest retailers across
every continent (Carrefour, REWE Group, Penny, Esselunga, Musgrave,
Sonae, COOP, Aldi, Lidl, Coles and Spar) and partners with some of
the most desired consumer and entertainment brands (Netflix, Warner
Brothers, Masterchef, Curver) to deliver campaigns that create
value for retailers and shoppers through their head and heart
approach.
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Ronald Margulis RAM Communications 908-337-0020
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