Beyond PFM: "Leader in proactive customer engagement" lauded
for AI-powered PFE in Celent report
NEW YORK, June 17, 2024 /PRNewswire/ -- Personetics,
the global leader in AI-based personalized engagement solutions for
financial institutions, has been prominently featured in a new
report from leading analyst firm Celent titled "Personal Financial
Engagement Solutions for Retail Banking." The report provides an
in-depth analysis of the rapidly evolving personal financial
engagement (PFE) solution space and the capabilities of 13
vendors.
The Celent report highlights how PFE solutions have advanced
significantly beyond basic personal financial management (PFM),
spending analysis and budgeting tools – utilizing real-time
analytics, AI, and rich transaction data to provide tailored
recommendations, automated goal tracking, and proactive guidance
and automated journeys directly to banking customers.
As the report states, "Customer engagement is becoming the
primary way banks deliver ongoing value to their customers ...
delivered continually through highly personalized and often
proactive engagement," and "financial institutions should sharpen
their thinking about customer engagement through financial wellness
and adopt an updated approach to PFE."
Personetics is recognized as a global leader, with the report
noting its "mature and evolving product covering well-defined
components of customer engagement and bank value." It highlights
Personetics' powerful no-code tools that allow financial
institutions to develop custom, financial data-driven actionable
insights and to quickly deploy journeys, as well as differentiated
proactive and automated savings propositions.
"Personetics has been a leader in proactive customer engagement
and enrichment of the digital banking experience for over a
decade," states the Celent report. Its "offering is tightly focused
on ROI for banks, supporting a number of retention, deposit growth,
and cross-sell/service opportunities." The report cites several of
Personetics' larger bank clients that "have achieved impressive
customer engagement with this platform" which ultimately "should
return measurable value to the organization."
The report emphasizes how PFE solutions enable financial
institutions to drive stronger customer engagement, retention,
deposit growth and cross-selling opportunities by incorporating
personalized financial wellness capabilities into their digital
banking channels.
As one of Celent's key recommendations, it advises banks to
"incorporate PFE into a wider customer financial wellness program"
to multiply value and engagement.
"We're honored to be recognized as global leaders in Celent's
authoritative new report on the personal financial engagement
landscape," said Udi Ziv, CEO of
Personetics. "This recognition validates our long-standing vision
and commitment to helping FIs transform routine transactions into
valuable personalized experiences that improve financial wellness
and build lasting customer loyalty."
Learn More at the Upcoming Webinar
Personetics' VP of Strategy and Business Development Dorel
Blitz, and Celent analysts Bob Meara
and Michael Bernard, will explore
the power of PFE in an exclusive webinar on June 26. "Beyond PFM: The Rise of Impactful PFE
(Personal Financial Engagement)" will dive deeper into the key
findings and recommendations from Celent's report, provide a
roadmap for banks to craft and implement an effective PFE strategy,
and showcase real-world examples of financial institutions driving
impact with Personetics' solutions.
Register for the webinar to secure your spot.
Download a free copy of the Celent Report: "Personal Financial
Engagement Solutions for Retail Banking" to gain a deeper
understanding of the PFE landscape and how it can benefit your
financial institution.
About Personetics
Personetics is the global leader in financial data-driven
personalization, enabling financial institutions to forge deeper
relationships by enhancing clients' financial wellness and helping
them make smarter decisions. Personetics reaches 135 million
customers across 35 global markets while serving more than 100
financial institutions. Personetics' AI analyzes financial data in
real-time to understand customer financial behavior, anticipate
needs, and deliver a hyper-personalized experience with day-to-day
actionable insights, personalized recommendations, product-based
financial advice, and automated financial wellness programs. The
company has offices in New York,
London, Singapore, São Paulo, and Tel Aviv. For more information, visit
www.personetics.com.
Media Contact for Personetics
Michal Milgalter
michal.milgalter@personetics.com
+972-52-3571981
Photo: https://mma.prnewswire.com/media/2439707/Personetics.jpg
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