Across 150+ advertising agencies, Worksome usage data reveals
the number of freelance contracts generated is 40% higher than the
same time period in 2023.
NEW
YORK and LONDON and COPENHAGEN, June 17,
2024 /PRNewswire/ -- The advertising world is
rapidly evolving, and Worksome, a cutting-edge Freelance Management
System, has the numbers to prove it. New data reveals a significant
surge in freelance hiring among advertising agencies, with a 40%
increase in freelance contracts in Q1 2024 compared to the same
period in 2023.
From January 1, 2024, to
March 31, 2024, the total contractor
engagements Worksome's platform facilitated across 150+ advertising
agency clients were a notable 40% jump from Q1 2023. The total
contracts signed in Q1 2024, marked a 36% rise year-over-year.
A Changing Workforce Landscape
"The advertising industry is seeing a strategic shift as
agencies adapt to the current economic climate," says Worksome
co-founder and CEO Morten Petersen.
"While the macro-economic climate plays a role, the real story
is how companies are leveraging non-employee talent to stay agile
and competitive. We see that as employee headcounts stabilize, this
increase in freelance hiring signals and underscores the shift
towards flexible talent and the need for quick access to
specialized skills."
Key Insights from Worksome's Data:
- Strategic Workforce Shifts: Agencies are increasingly
relying on freelancers to navigate economic fluctuations and
maintain flexibility.
- Demand for Talent Visibility: Agencies are increasingly
demanding visibility into high-quality independent contractors
(ICs) and the ability to place them on assignment.
- Rapid Talent Acquisition: The ability to swiftly hire
specialized freelancers is critical for agencies to stay responsive
to client needs.
- Global Talent Reach: Worksome's platform empowers
agencies to tap into a global talent pool, ensuring access to
top-tier professionals regardless of location.
Implications for the Advertising Industry
This trend is not just a response to economic conditions but
also a strategic move to integrate diverse skill sets and
innovative thinking into the workforce. By leveraging freelancers,
agencies can scale quickly, optimize costs, and drive
creativity.
Worksome's Commitment to Innovation
Worksome continues to enhance its platform to meet the evolving
needs of freelancers and enterprises alike. By offering solutions
to source their trusted talent, engage with them compliantly, and
streamline payments, Worksome supports the increasing shift towards
flexible, project-based work models in the advertising industry and
beyond.
Read more about the recent surge in freelance hiring here.
About Worksome
Worksome is the leading Freelance Management System for
enterprises to engage external talent while ensuring full workforce
visibility and minimizing compliance risk. Worksome delivers a
centralized solution for sourcing, contracting, classifying, and
onboarding talent, as well as payments and billing. Our all-in-one
solution saves companies time and money and enhances the experience
for both businesses and freelancers.
Trusted by leading enterprises and agencies worldwide, including
Carlsberg, Novo Nordisk, and the Oliver agency, Worksome operates
from key global hubs in Copenhagen, London, and New
York. For more information, visit www.worksome.com.
Media Contact:
Jen Harvey
marketing@worksome.com
www.worksome.com
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SOURCE Worksome