Gerber also
earns the most First 1,000 Day Promise certifications – the most
comprehensive of all Clean Label Project
certifications.
ARLINGTON, Va., June 20,
2024 /PRNewswire/ -- Gerber, the leader in early childhood
nutrition for almost 100 years, has now been awarded with the most
Clean Label Project certifications of any baby food brand,
including 51 newly certified foods this month. This achievement
builds on Gerber's longstanding
commitment to rigorous testing, quality checks, and high safety
standards.
"Today is a proud moment for Gerber and our employees, who work tirelessly
to ensure our foods exceed parents' expectations for quality and
safety," said Chandra Kumar,
President of Nestlé Infant Nutrition. "Gerber has fed more than 250 million babies,
including our own. It's a huge responsibility, and we take it very
seriously. To be recognized for leading the category in achieving
the most Clean Label Project certifications is enormously
gratifying."
Clean Label Project was founded to bring greater transparency in
consumer product labelling, including information on heavy metals.
Through category-specific benchmarking, Clean Label Project
establishes superiority thresholds for purity, and certifies
products whose results are in the top 33% of their category.
"Clean Label Project helps ensure consumers have the information
they need to make healthier, safer, and more informed choices for
their families," said Jaclyn Bowen,
Executive Director of Clean Label Project. "When it comes to baby
food, our certifications let parents and caregivers know that the
foods they're buying have been rigorously tested for heavy metals,
pesticides and more – and that the foods meet our strict
standards."
The Clean Label Project's First 1,000 Day Promise
certification requires third party testing for process and
packaging contaminants, chemical contaminants, and heavy metals to
meet the non-profit's highest quality standards. Compliance
requires randomized, unannounced sampling & testing.
The Clean Label Project Purity Award evaluates products
for substances including chemicals of concern, industrial and
environmental toxins, and contaminants that have the long-term
potential to adversely affect health. The Clean Label Project
Pesticide Free certification focuses on meeting consumers'
desire to minimize exposure to commonly used pesticides in
foods.
Clean Label Project uses benchmarked data to compare individual
product test results to the test results of the best-selling
products in the same product category. In the process, Clean Label
Project reveals to brands how their ingredient supply chain and
quality assurance systems fare compared to industry leaders and
then shares with consumers what brands are taking the extra steps
to minimize consumer exposure to known chemicals of concern.
Gerber has received the highest
level of Clean Label Project certification - The First 1,000 Day
Promise - for products in all its food categories, including
cereals, purees, snacks and meals.
To learn more about Gerber's
Clean Label Project Certified products, commitment to quality
nutrition and unique agriculture practices, visit
gerber.com/quality.
ABOUT GERBER
Gerber
Products Company was founded in 1927 in Fremont,
Mich. Gerber joined the Nestlé family on September 1,
2007. Gerber is a leader in early
childhood nutrition. At Gerber,
research informs everything we do – from the products we make, the
nutrition education we deliver and the services we offer. We
carefully craft all our recipes to exceed your high standards and
to help your family thrive. Gerber's network of nutrition experts,
dietitians, and scientists come together to design every product
and ensure every detail is refined before beginning to grow, source
and make products to meet our quality standards and exceed consumer
expectations. Gerber provides
resources from the Feeding Infants and Toddlers Study (FITS) for
health care professionals at Medical.Gerber.com/FITS and for
parents at Gerber.com.
ABOUT CLEAN LABEL PROJECT
Clean Label Project is a
national non-profit and standards development organization with the
mission to bring truth and transparency to food and consumer
product labelling. Clean Label Project uses retail sampling and
testing to benchmark product quality and purity of America's
best-selling food and consumer products, conduct consumer product
investigations, publish peer-reviewed studies, and award Clean
Label Project's coveted evidence-based certifications. Learn more
about Clean Label Project at www.CleanLabelProject.org.
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SOURCE Gerber