Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in May 2024
26 June 2024 - 2:17AM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released the May 2024 Top 100 Most Popular
Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
The list includes the global top 100 most popular Bundle IDs for
open programmatic advertising across the most popular CTV platforms
including Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV. The
top supply-side platform (SSP) associated with each Bundle ID is
also included in the reports.The rankings are based on global open
programmatic advertising data, as measured by Pixalate. The Bundle
IDs are ranked after removing invalid traffic (IVT), as measured by
Pixalate. The reports also include the top 10 most popular
Bundle IDs for each CTV platform for key regions including North
America, Europe, Middle East, and Africa (EMEA), and Latin America
(LATAM).
100 Most Popular Bundle IDs for programmatic
advertising in CTV (May 2024)RokuApple TVAmazon Fire TV
Samsung Smart TV
Key Findings:
- On Amazon Fire TV, the top 100 Bundle IDs map
to 93 distinct CTV apps
- On Roku, the top 100 Bundle IDs map to 72
distinct CTV apps
- On Apple TV, the top 100 Bundle IDs map to 98
distinct CTV apps
- On Samsung Smart TV, the top 100 Bundle IDs
map to 75 distinct CTV apps
Top 5 Bundle IDs Based on Global Open Programmatic Ad
Spend by Platform, May 2024 Apple TV1.
383457673 (Plex: Watch Live TV and Movies) by Plex Inc.; Top seller
as measured by Pixalate: Bright Mountain Media2. 905401434 (Fubo:
Watch Live TV & Sports) by fuboTV Inc.; Top seller as measured
by Pixalate: Magnite3. 1557287817 (Atmosphere TV) by Rarefied
Atmosphere, Inc.; Top seller as measured by Pixalate: FreeWheel4.
661695783 (USA Network) by NBCUniversal Media, LLC; Top seller as
measured by Pixalate: Siprocal5. 317469184 (ESPN: Live Sports &
Scores) by Disney; Top seller as measured by Pixalate: Google
AdExchange6. 1068337978 (Xumo Play: Stream TV & Movies) by
Xumo, LLC; Top seller as measured by Pixalate: Nexxen7. 1025120568
(AMC: Stream TV Shows & Movies) by AMC Network Entertainment
LLC; Top seller as measured by Pixalate: e-Planning8. 1049006131
(NewsON - Local News & Weather) by NewsON Media, LLC; Top
seller as measured by Pixalate: Bat-Ads9. 518317760 (WE tv) by WE
tv LLC; Top seller as measured by Pixalate: e-Planning10. 751712884
(Pluto TV: Watch & Stream Live) by Pluto.tv; Top seller as
measured by Pixalate: FreeWheelSamsung Smart TV1.
g15147002586 (SAMSUNG TV PLUS) by Samsung Electronics Co., Ltd.;
Top seller as measured by Pixalate: Magnite2. g17243010190 (ESPN)
by ESPN; Top seller as measured by Pixalate: FreeWheel3.
g18331012212 (AMC) by AMC Networks; Top seller as measured by
Pixalate: FreeWheel4. g19341014141 (Fox Nation) by Fox News
Channel; Top seller as measured by Pixalate: Magnite5. g17198010041
(Sling TV) by Sling TV L.L.C.; Top seller as measured by Pixalate:
Magnite6. g19068012619 (Fubo: Watch Live TV & Sports) by fuboTV
Inc.; Top seller as measured by Pixalate: MetaX7. g18318012160
(History) by A+E Networks; Top seller as measured by Pixalate:
MetaX8. com.aetn.lifetime.watch (Lifetime) by A+E Networks; Top
seller as measured by Pixalate: Adtelligent9. g18229011675 (Pluto
TV) by Pluto TV, Inc.; Top seller as measured by Pixalate:
FreeWheel10. g17135009793 (Newsy) by Newsy; Top seller as measured
by Pixalate: Xandr Monetize
Roku1. com.hulu.plus.roku (Hulu) by Hulu LLC;
Top seller as measured by Pixalate: Magnite2. 74519 (Pluto TV -
It's Free TV) by Pluto Inc.; Top seller as measured by Pixalate:
Magnite3. 43465 (Fubo: Watch Live TV & Sports) by fubo; Top
seller as measured by Pixalate: Magnite4. com.sling.espn.ctv.roku
(Sling TV - Live Sports, News, Shows + Freestream) by Sling TV
L.L.C.; Top seller as measured by Pixalate: Magnite5. 35058
(Lifetime) by A+E Networks; Top seller as measured by Pixalate:
e-Planning6. 46041 (Sling TV - Live Sports, News, Shows +
Freestream) by Sling TV L.L.C.; Top seller as measured by Pixalate:
Magnite7. 552828 (ViX: TV, Deportes y Noticias) by Univision
Communications Inc.; Top seller as measured by Pixalate: Xandr
Monetize8. 196460 (Philo) by Philo; Top seller as measured by
Pixalate: Magnite9. com.roku.amc (AMC) by AMC Networks; Top seller
as measured by Pixalate: House of Pubs10. 73386 (MTV) by MTV; Top
seller as measured by Pixalate: MetaX
Amazon Fire TV1. b00kdsgipk (Pluto TV - It’s
Free TV) by Pluto TV; Top seller as measured by Pixalate: Magnite2.
b019dchdzk (Fubo: Watch Live TV & Sports, Shows, Movies &
News) by fuboTV; Top seller as measured by Pixalate: Vidoomy3.
b07q7n4gzg (Xumo Play) by Xumo LLC; Top seller as measured by
Pixalate: MetaX4. b004y1wcde (Plex: Stream Movies & TV) by
Plex, Inc.; Top seller as measured by Pixalate: Magnite5.
b00e81o27y (ESPN for Fire TV) by ESPN Distribution, Inc.; Top
seller as measured by Pixalate: Google AdExchange6. b07sm3yb4h
(NewsON) by NewsON; Top seller as measured by Pixalate: Magnite7.
b07bkpfxtj (Philo: Live & On-Demand TV) by PHILO; Top seller as
measured by Pixalate: BeachFront8. com.mtvn.vh1android (VH1) by
VH1; Top seller as measured by Pixalate: e-Planning9.
com.aetn.lifetime.watch (Lifetime) by A+E Networks; Top seller as
measured by Pixalate: Index Exchange10. b00odc5n80 (Sling TV: Live
Sports, News, Shows + Freestream) by Sling TV LLC; Top seller as
measured by Pixalate: Magnite
Why is it important to see the top Bundle IDs for CTV
apps?
In CTV advertising, programmatic advertisers use “Bundle IDs” to
identify specific CTV apps. A lack of standardization around the
syntax of Bundle IDs has led to confusion around the targeting and
measurement of ads, creating a vulnerability that ad fraudsters can
exploit. Pixalate’s Bundle ID to App Store ID mapping APIs can
help by consistently handling Bundle IDs, ensuring accurate
tracking, measurement, and reporting.Additionally, the IAB Tech Lab
has issued guidelines for the use of app IDs, and OpenRTB 2.6 has
offered support for Channel and Network Objects information to
avoid overloading the Bundle ID field. Pixalate analyzed more than
1.9 Billion impressions across 5k+ CTV apps with open programmatic
advertising to compile this research.
About PixalatePixalate is a global platform
specializing in privacy compliance, ad fraud prevention, and
digital ad supply chain data intelligence. Founded in 2012,
Pixalate is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
accredited by the MRC for the detection and filtration of
Sophisticated Invalid Traffic (SIVT).
pixalate.comDisclaimerThe content of this press
release, and the Top 100 Most Popular Bundle IDs for CTV (the
Report), reflect Pixalate's opinions with respect to factors that
Pixalate believes may be useful to the digital media
industry. Pixalate's opinions are just that, opinions, which means
that they are neither facts nor guarantees. Pixalate is sharing
this data not to impugn the standing or reputation of any entity,
person or app, but, instead, to report findings and trends
pertaining to programmatic advertising activity in the time period
studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com