BEIJING, June 26,
2024 /PRNewswire/ -- On June
25, 2024, ANTA, the leading brand in China's sportswear industry, partnered with
the Chinese Olympic Committee to officially unveil The Official
Uniform of the Chinese Sports Delegation for Victory Ceremonies for
the Paris 2024 Olympic Summer Games at the Shougang in Beijing. Deputy Director of the General
Administration of Sport of China,
Mr. Zhou Jinqiang, Director of the Equipment Center of the General
Administration of Sport of China,
Mr. Yu Jianyong, Executive Director and Co-CEO of ANTA
Sports, Mr. Lai Shixian , CEO of
ANTA brand, Mr. Tsui Yeung, and a
number of Olympic athletes gathered to witness this momentous
occasion.
Mr. Zhang Yimou served as the creative consultant for the
official uniform of the Chinese Sports Delegation for Victory
Ceremonies for the Paris 2024 Olympic Summer Games . The design of
the outfits features classic Chinese styling with a minimalist
color scheme. It combines elements such as "Loong scales" and
"Loong whiskers" with embossing, patchwork, and embroidery
techniques, conveying the traditional culture of China to the world while showcasing the spirit
of perseverance and vitality of Chinese athletes in the new era.
Notably, this set of official uniform of the Chinese Sports
Delegation for Victory Ceremonies is made from environmentally
friendly recycled fibers, making it the first carbon-neutral
official uniform of the Chinese Sports Delegation for Victory
Ceremonies for Olympic Games in China, certified by authoritative
institutions.
Implementing the National Dual Carbon Strategy, ANTA Creates
China's First Carbon-Neutral Official Uniform of the Chinese Sports
Delegation for Victory Ceremonies
The official uniform of the Chinese Sports Delegation for
Victory Ceremonies for the Paris 2024 Olympic Summer Games have
been produced using eco-friendly materials such as recycled nylon
and recycled polyester, contributing to a reduction in carbon
emissions. The official uniform of the Chinese Sports Delegation
for Victory Ceremonies achieve over 50% carbon reduction.
Furthermore, certified by authoritative institutions, ANTA has
ensured that the carbon emissions throughout the entire life cycle
of the official uniform of the Chinese Sports Delegation for
Victory Ceremonies —including raw material acquisition,
transportation, production, distribution, usage, and disposal—are
carbon neutral, making them China's first certified carbon-neutral
official uniform of the Chinese Sports Delegation for Victory
Ceremonies for Olympic Games.
As early as July 25, 2023, on the
one-year countdown to the Paris 2024 Summer Olympic Games, ANTA and
the Chinese Olympic Committee jointly launched the "Mountain and
River Project", a large-scale environmental initiative which
encouraged sports enthusiasts to collect discarded plastic bottles
from the mountains and rivers across the country. In return, ANTA
pledged to use recycled materials in manufacturing the official
uniform of the Chinese Sports Delegation for Victory Ceremonies for
the Paris 2024 Olympic Summer Games. Now, with the official release of the
carbon-neutral official uniform of the Chinese Sports Delegation
for Victory Ceremonies, the "Mountain and River Project" has
achieved significant results and entered a new phase. In the
future, ANTA will mobilize more sports enthusiasts to participate
in the project through its nationwide retail network and extensive
membership community, actively responding to the national
dual-carbon strategy and fulfilling corporate social
responsibility.
Unveiling the New Olympic Cultural IP "ANTA Ling Loong " to
Showcase New Era Chinese Culture to the World
In 2012, during the Chinese Year of the loong, ANTA first
integrated the "Loong" element into the design of the Official
Uniform of the Chinese Sports Delegation for Victory Ceremonies,
marking the presence of the "Chinese Loong" across Olympic venues
in London, Sochi, Rio,
Pyeongchang, Tokyo, and Beijing.
With another Year of the loong approaching, ANTA is exploring
younger and more vibrant ways to bring Chinese culture to the
world. The new Olympic cultural IP "ANTA Ling Loong" was also
unveiled at the official uniform of the Chinese Sports Delegation
for Victory Ceremonies for the Paris 2024 Olympic Summer Games
release ceremony.
The new Olympic cultural IP "ANTA Ling Loong" portrays a clever
and spirited loong, breaking away from the traditional solemn
image. This loong embodies human personality and emotion,
reflecting the vibrant spirit of "Generation Z" Chinese athletes on
the Olympic stage. In addition to excelling in sports with "Faster,
Higher, Stronger-Together" performances, it also exudes a "more
dynamic" vitality. Elements such as the loong whiskers, loong
scales, and loong claws of "ANTA Ling Loong" are integrated into
the design of the official uniform of the Chinese Sports Delegation
for Victory Ceremonies. Mr. Tsui
Yeung, CEO of ANTA brand, stated at the event that the
innovative "ANTA Ling Loong" is a new IP that rejuvenates an era,
aiming not only to showcase Chinese loong culture to the world but
also to present the world with a new era of Chinese culture.
Partnering with the Chinese Olympic Committee for 16 years,
inspiring each other to grow together
Since becoming an official partner of the Chinese Olympic
Committee in June 2009, ANTA has
maintained a 16-year collaboration, making it the longest-standing
brand partner of the Chinese Olympic Committee. During this period
of mutual inspiration and growth, ANTA has supported the Chinese
Sports Delegation's athletes to stand on the Olympic podium 293
times. Notably, 122 Olympic champions have proudly worn ANTA's
Champion Loong uniform, effectively showcasing the spirit and
cultural allure of Chinese sports to the world.
The history of the Olympics has witnessed the glorious journey
of Chinese sports rising to prominence and standing tall on the
global stage. Today, the modern Olympics serve not only as a
competitive arena for Chinese athletes but also a global stage
to showcase China's cultural
confidence and technological innovation. In the journey of
promoting the development of Chinese sports, ANTA will keep
moving!
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SOURCE ANTA Group