The Old Rip Van Winkle Distillery, the esteemed maker of Old Rip
Van Winkle and Pappy Van Winkle's Family Reserve Kentucky Straight
Bourbon, proudly announces the launch of its new distillery
website. This marks a significant step as the Van Winkle family
reclaims and shares their rich heritage and legacy through a
modern, user-friendly online platform.
LOUISVILLE, Ky., June 26,
2024 /PRNewswire-PRWeb/ -- Launch party highlights
family heritage and the iconic bourbon brand's journey
"This website is a tribute to my
grandfather's legacy and our family's dedication to producing
world-class bourbon. It's a way for us to connect more intimately
with our customers and share the passion behind our craft."
The Old Rip Van Winkle Distillery, the esteemed maker of Old Rip
Van Winkle and Pappy Van Winkle's Family Reserve Kentucky Straight
Bourbon, proudly announces the launch of its new distillery
website. This marks a significant step as the Van Winkle family
reclaims and shares their rich heritage and legacy through a
modern, user-friendly online platform.
The new website, designed to reflect the storied history and
commitment to quality that defines its signature whiskies, provides
an immersive experience for bourbon enthusiasts and newcomers
alike. Visitors can explore the brand's origins and stay updated
with the latest news and releases.
"We are thrilled to finally present our story through our own
lens," said Julian Van Winkle III,
President of Old Rip Van Winkle Distillery. "This website is a
tribute to my grandfather's legacy and our family's dedication to
producing world-class bourbon. It's a way for us to connect more
intimately with our customers and share the passion behind our
craft."
The site features several unique elements, including:
- Heritage Showcase: A detailed narrative of the Van Winkle
family's history, starting from Pappy's days as a young whiskey
salesperson.
- Audio Tour: An engaging "audio tour" of the Heritage timeline,
narrated by Wright Thompson, author of Pappyland, allowing users to
sit back and listen to the family's storied past.
- Scarcity Insights: A section where Preston Van Winkle addresses the scarcity of
their products and offers tips and tricks on how enthusiasts can
increase their chances of obtaining them.
- Tasting Notes: Audio clips featuring Julian Van Winkle III discussing tasting notes
and sharing anecdotes about each of Old Rip Van Winkle's
products.
- Highlighted Goods: A selection of Old Rip labeled products sold
by Pappy & Co., the lifestyle goods company founded by the Van
Winkle triplet daughters.
To commemorate the launch, the Van Winkle family and a select
group of collaborators gathered last Friday,
June 14th, for an intimate celebration. The event captured
the essence of the Van Winkle tradition and featured highlights of
the new website. Photos and videos of the website and event will be
shared on social media in the following weeks.
The development of the new website was a collaborative effort
with Char3, a digital product agency known for its expertise in
bringing brands' stories and digital products to life through
innovative design and strategy. The result is a platform that not
only showcases the heritage of The Old Rip Van Winkle Distillery
but also enhances the user experience for all who visit.
"Our goal was to create a site that honors the legacy of Pappy
Van Winkle while providing a modern touch," said Todd Pritts, Co-founder and Managing Partner of
Char3. "We had an amazing team and worked closely with the Van
Winkles, allowing us to craft a website that truly reflects their
family's dedication to excellence."
For more information, visit https://www.oldrip.com
Contact Information:
For media inquiries, please contact:
Todd Pritts, Char3
(502) 552-0264
Todd@char3.com
About The Old Rip Van Winkle Distillery:
Founded on the principles of quality and tradition, The Old Rip
Van Winkle Distillery has been producing premium bourbon for
generations. Our commitment to craftsmanship and heritage continues
to be reflected in every bottle.
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SOURCE Char3