Husqvarna is proud to partner with Liverpool Football Club,
one of the most iconic football clubs on the planet. As part of the
multi-year global agreement, Husqvarna will become the official
groundskeeping partner of LFC, the first partnership of its kind
for both parties.
STOCKHOLM ,
July 3,
2024 /PRNewswire/ -- Since 2021, LFC has been using
Husqvarna robotic mowers to maintain the pristine conditions of the
green spaces at AXA Training Centre, and AXA Melwood Training
Centre, supporting the Grounds management team to ensure that LFC's
playing surfaces continue to be of the highest standard for
players.
Through this partnership, Husqvarna's state-of-the-art equipment
and innovative solutions will be more deeply integrated into LFC's
groundskeeping teams' daily routines and pitch upkeep, making it a
key part of creating and maintaining optimal pitch conditions for
elite level playing and training.
Ben Latty, Chief Commercial
Officer at LFC, said: "We are thrilled to announce this partnership
between Liverpool FC and Husqvarna, two premium market leaders
united by their shared values and innovative approach.
"We have developed ambitious commercial targets to attract the
best brands that fit with Liverpool Football Club, and that can
also help drive further success on the pitch.
"Husqvarna's reputation for quality and innovation in grounds
maintenance is unmatched, and we look forward to working closely
with them to ensure our facilities continue to be maintained to the
highest possible standards."
LFC will help raise Husqvarna's global profile through bespoke
content and activations using its award-winning social platforms,
which enjoy a combined global following of 186 million.
Additionally, Husqvarna branding will also be featured on the
digital LED boards during matches, reaching over 400 million TV
viewers per season around the world, enhancing Husqvarna's brand
visibility and awareness on a truly global scale.
Yvette Henshall-Bell, President
Europe, Forest & Garden Division at Husqvarna said: "We are
incredibly excited about the partnership with Liverpool Football
Club, a globally recognized and prestigious institution that also
shares our values, innovative approach and commitment to
sustainability, it is truly a perfect match!
"Together, we bring unparalleled experiences to fans and
customers worldwide and we look forward achieving great things on
and off the field."
About Husqvarna
Husqvarna, a brand within Husqvarna Group, is a market leader in
innovative and high-quality products and services for shaping green
spaces in parks, forests and gardens. Since 1689, Swedish-born
Husqvarna has a strong focus on research and development and is a
pioneer in robotic lawn mowers and chainsaws. Today, the product
portfolio consists of the next generation of robotic mowers,
riders, chainsaws and trimmers for professional as well as private
use. Sustainable value creation, product innovation and
digitalization remain important for the journey ahead. Husqvarna
products are sold in more than 100 countries. Husqvarna Group,
which also includes Gardena and Husqvarna Construction, has 13 800
employees around the world and net sales in 2023 amounted to
SEK 53,3 billion.
About Liverpool Football Club
Founded in 1892,
Liverpool FC is one of the world's most historic and famous
football clubs, having won 19 League Titles, including the Premier
League, eight FA Cups, 10 League Cups, six European Cups, three
UEFA Cups, four European Super Cups, 16 Charity Shields, two
Women's Super League titles and one Women's Championship. As a
socially responsible Club, Liverpool FC is proud of the work it
does via the award-winning The Red Way, its ongoing commitment
to creating a better future for its people, its planet and its
communities. This includes efforts to improve club-wide
sustainability, enhance Equality, Diversity & Inclusion in all
areas, and create life changing opportunities for children and
young people in Merseyside and beyond thanks to its official
charity, LFC Foundation.
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SOURCE Husqvarna