SHENZHEN, China, July 15,
2024 /PRNewswire/ -- The UEFA European Football
Championship 2024 (UEFA EURO 2024™) closing ceremony took place on
14 July in Berlin, with vivo V30
Series proudly serving as the official smartphone and partner of
the tournament. For the past month, fans enjoyed exciting football
matches culminating in Spain
emerging victorious, beating England 2-1.
vivo enriched the thrilling UEFA EURO 2024™ experience by
celebrating the diverse WOW moments that united football fans
worldwide through its cutting-edge technology and engaging
programs. By capturing exceptional athletic performances,
championing passion and empowering inclusivity within the football
community, vivo underscored its commitment to celebrating the
authentic spirit of sportsmanship and conveying its "The Joy of
Humanity" to the global audience.
Honoring the WOW Moments: Empowering Fans to Capture the
Action through vivo V30 Series
vivo aims to highlight and celebrate every aspect of football,
from the wonderful moments on the pitch to all the fans' passion.
With the vivo V30 Series, studio-level portrait photography is
accessible to everyone. Whether capturing stunning photos of the
game, witnessing the legends in action, or documenting the rise of
young talents, the advanced imaging capabilities of the vivo V30
Series allows fans to immortalize every thrilling moment with
remarkable clarity and detail. From spectacular goals to the raw
emotions on players' faces, vivo ensures that every WOW moment is
perfectly preserved.
vivo also participated in the 'Player of the Match Award' during
UEFA EURO 2024™, highlighting the exceptional WOW performances of
both seasoned players and rising stars. Each award celebrated not
just the athlete's technical prowess, but also their passion,
teamwork, and the emotional intensity they bring to each game,
creating lasting memories for fans and players alike. By giving
young talents a platform to shine, vivo has also inspired the next
generation of footballers to create their own WOW moments, further
enriching the sport's development.
Passion Beyond the Match: Celebrating the Football
Community
vivo's core philosophy—centered around being user-oriented with
the belief that technology should improve lives—is reflected in its
commitment to empowering fans to capture their own "WOW moments"
using UEFA EURO 2024™ themed filters. The campaign ignited a
brilliant wave of creativity, allowing fans to customize their own
WOW photos and videos, and showcase their passion and enthusiasm on
social media, reflecting vivo's deep appreciation for the passion
and engagement of the football community.
vivo also collaborated with leading sports media Goal.com on the
"Passion Beyond The Match" documentary to capture the shared
passion of fans from 24 countries, and show how football unites
communities across the globe as a universal language. It also
featured in-depth interviews where football lovers from around the
world shared their unique UEFA EURO 2024™ experiences and feelings.
These stories highlighted their love for the game and the profound
connections formed through football. "Passion Beyond The Match"
also featured stunning portrait photos of the fans captured by the
vivo X100 series, showcasing their pride, joy, and excitement, and
providing a visual testament to their unwavering support for their
teams.
The Joy of Humanity: Spotlighting Diversified Football Fan
Groups
vivo is proud to be part of UEFA European Football
Championship 2024 (UEFA EURO 2024™) efforts in making the EUROCUP
more inclusive. vivo provided vivo X100 Series smartphones
equipped with Audio-Descriptive Commentary (ADC)
service[1] via the UEFA EURO Official app. This
service allowed visually impaired individuals worldwide to listen
to detailed commentary on all 51 matches in real time. This effort
demonstrated vivo's commitment to developing solutions that meet a
wide range of needs, with a special focus on caring for the hearing
and visually impaired, and elderly communities. Through this
collaboration, vivo promoted digital inclusion and contributed to
the construction of a more equitable and inclusive society.
vivo further showcased its dedication to creating unforgettable
experiences for a rural football fan by arranging for 12-year-old
Lai Xun Xiang from a village in
Guizhou, China, to attend the UEFA
EURO 2024™ opening ceremony and celebrate with fellow fans.
Lai Xun Xiang expressed his
excitement: "I'm going to tell the whole world that I was born in a
place where everyone is a footballaholic. With the blessings of
everyone in my village packed in my heart, I will travel further
and our shared passion will bring us closer to each other."
"Technological innovation must bear corresponding social
responsibilities. The sustainable development mission for
technology enterprises is to ensure that everyone can enjoy the
happiness and beauty brought by technological advancements,"
said Hu Bai Shan, Senior Vice President and Chief Operation
Officer at vivo.
As UEFA EURO 2024™ concludes, the legacy of these moments and
the role of vivo's technology in capturing them will continue to
resonate. Committed to delivering "The Joy of Humanity" to global
users, vivo will continue to bridge communities through the power
of technology the universal language of sports.
About vivo
vivo is a technology company that creates great products based
on a design-driven value, with smart devices and intelligent
services as its core. The company aims to build a bridge between
humans and the digital world. Through unique creativity, vivo
provides users with an increasingly convenient mobile and digital
life.
While bringing together and developing the best local talents to
deliver excellence, vivo is supported by a network of R&D
centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou,
Shanghai and Xi'an, focusing on the development of state-of-the-art
consumer technologies, including 5G, artificial intelligence,
industrial design, photography and other up-and-coming
technologies. vivo has also set up an intelligent manufacturing
network (including those authorized by vivo), with an annual
production capacity of nearly 200 million smartphones. As of now,
vivo has branched out its sales network across more than 60
countries and regions, and is winning more than 500 million users
worldwide with its superior products and services.
Following the company's core values, which include Benfen*,
user-orientation, design-driven value, continuous learning and team
spirit. vivo has implemented a sustainable development strategy,
with the vision of developing into a healthier, more sustainable
world-class corporation.
*"Benfen" is a term describing the attitude on doing the right
things and doing things right – which is the ideal description of
vivo's mission to create value for society.
[1] Audio
Description Commentary (ADC) is designed to give blind and
partially sighted fans additional information on the match, with
trained commentators providing detailed accounts of the action.
This includes descriptions of the ball's position on the pitch, and
body language and facial expressions of the players, all essential
information that conveys the story of the match.
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SOURCE vivo