LOS
ANGELES, July 22, 2024 /PRNewswire/
-- RECOVER 180™, the organic sports hydration drink
developed by renowned beverage entrepreneur Lance Collins, continues to drive sales
distribution, consumer awareness, and media buzz as the go-to
organic sports hydration drink of the summer - when optimal
hydration is top of mind for all. Building off its initial launch
success earlier this year, RECOVER 180 has expanded its footprint
through strategic retail and distribution partnerships, while also
attracting top-tier brand ambassadors across nearly every sport,
including baseball, basketball, football, golf, and more. The
company's ability to engage both sales partners and consumers
indicates a well-rounded approach to market penetration.
Retail & Distribution Growth
After exhibiting a strong product release since its debut in
January of this year, RECOVER 180 hasn't slowed down, quickly
expanding its retail and distribution presence on a local,
regional, and national scale. The company marked a successful
launch at Discover Land properties across the US, and subsequent
sales rollouts with national retailers such as Whole Foods Market
and QuikTrip. Additionally, RECOVER 180 has strategically partnered
with key regional retailers from coast to coast, including
SaveMart/Lucky's, Erewhon, QFC, King Soopers, Smiths, G&M Oil,
HyVee, Giant Eagle, King Kullen,
Schnucks, Kroger MidAtlantic, Royal Farms, ShopRite, Wegman's,
Kroger Nashville, Hot Spot convenience stores, and Williams Foods,
to name a few.
At the same time, the company established a series of premier
independent distribution partnerships, with national reach via
Columbia Distributing, John Lenore
& Co., Big Geyser in New York,
Honickman Group, Intrastate Distributors, Pure Beverage, The
Cheerwine Group, Stone Distributing Company, Balkan Beverage,
Pacific Beverage, Folsom Distributors, Glazers, KEG 1, Choice
USA Beverages, Northeast Sales
Distributing, United Distributors, Lipman
Brothers, and Gulf Distributing, A&B Distributing, and
LDF. RECOVER 180 also secured strategic relationships with leading
Anheuser-Busch distributors such as Donaghy
Sales, Matagrano, Markstein, Pacific Beverage, Straub
Distributing, Hensley Beverages, Jack Hillard Distributing, Eagle
Distributing Memphis, and General Distributing. On the e-commerce
front, RECOVER 180 can also be found on Amazon and
DrinkRecover.com.
Brand Ambassadors
The immediate success of RECOVER 180 is further emphasized by
the enthusiastic support from athletes who have opted to endorse
and partner with the brand. RECOVER 180 stands out as the premier
organic sports drink offering balanced hydration, empowering
athletes to perform at their peak on and off the courts and fields.
With its balanced blend of electrolytes, vitamins, and
antioxidants, RECOVER 180 delivers superior hydration to optimize
athletic performance. The brand has an impressive roster of elite
athletes from the NBA, NFL, MLB, PGA, and beyond who have embraced
RECOVER 180 for its superiority over conventional sports drinks.
The company has attracted best-in-class talent like Brock Purdy, Kyler
Murray, Anthony Volpe,
Austin Reaves, Buddy Hield, Jared
McCain, Trayce Jackson-Davis,
Kenneth Walker III, Wyndham Clark, Rob
Gronkowski, Drew Brees, and
Michael Strahan, to name a few, due
to the appeal of RECOVER 180. RECOVER 180's unique formulation
combines coconut water with a balanced blend of electrolytes and
vitamins, and organic flavors, to provide the hydration necessary
to recover strong without any added sugars, chemicals,
preservatives or artificial colors.
Marketing Updates
To try RECOVER 180 this summer, you can find the brand
sampling at local retailers throughout the country
including Whole Foods Market, QFC, Smith's, SaveMart, Lucky
California, HyVee, ShopRite, King Soopers, and others, and at
various field events including athlete professional camps from
Anthony Volpe's to Brock Purdy's, the Amateur Pickleball
Association, local sporting events and much more. The brand
continues to launch exclusive content from its athlete partners on
its social channels. To follow along, check out @DrinkRecover on
Instagram and TikTok, and to learn more about RECOVER 180,
visit www.drinkrecover.com.
About RECOVER 180
Founded by serial beverage
entrepreneur Lance Collins and real
estate mogul and entrepreneur Mike
Meldman, RECOVER 180 is the only organic sports drink
formulated for balanced hydration. Its inception came from what
Collins saw as a whitespace in the category, which at the time,
offered no organic, better-for-you hydration options, inspiring him
to launch RECOVER 180 which has been coined the "evolution of the
bevolution." With no added sugar, chemicals, preservatives, or
artificial colors, RECOVER 180's organic ingredients introduce a
better way to hydrate, featuring organic coconut water combined
with a balanced blend of electrolytes and vitamins to provide the
hydration you need to RECOVER STRONG.
Since its launch, RECOVER 180 has steadily expanded its retail
and distribution presence with national launches at Discover Land
properties as well as Whole Foods Market, and QuikTrip, and
coast-to-coast retail availability at numerous retail chains. The
company's partnerships also extend to premier independent
distributors nationwide and can also be found online at Amazon and
www.drinkrecover.com.
www.drinkrecover.com | Instagram and Tik Tok: @DrinkRecover
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SOURCE RECOVER 180