CARLSBAD, Calif., July 30,
2024 /PRNewswire/ -- ModRetro, creator of
heirloom-quality electronic devices, is proud to announce
the official launch of its new assembly line in Mexico, in partnership with SEACOMP. Faced
with high demand for its Chromatic console this holiday season, the
company has created a nearshore manufacturing facility to meet
shipping expectations for the popular device, the first reference
grade console compatible with classic game cartridges.
The Chromatic, meticulously designed and engineered at
ModRetro's headquarters in Carlsbad,
California, has garnered a high volume of preorders due to
its combination of nostalgic design, precision engineering, and
reference quality components. This Mexico-based facility, located just hours away
from their HQ, enables seamless collaboration and quality control,
ensuring that each unit meets ModRetro's exacting standards.
Key Highlights:
Strategic Manufacturing Partnership:
Partnering with SEACOMP, an expert multi-national electronics
manufacturer, ModRetro has established a start-of-the-art assembly
line in Mexico. This collaboration
ensures adequate production capacity to meet strong demand from
consumers for the device's Christmas launch.
Design and Quality: Designed in Carlsbad and now manufactured in Mexico, the Chromatic exemplifies ModRetro's
dedication to blending nostalgic charm with modern engineering. The
close proximity of this manufacturing facility allows for rigorous
quality assurance and streamlined operations.
Local Manufacturing and Quality Assurance:
Torin Herndon, CEO of ModRetro,
commented on the importance of local manufacturing:
"This partnership with SEACOMP allows us to maintain close
oversight and rigorous quality assurance. Being able to visit the
factory at a moment's notice ensures we are able to maintain the
high standards our customers expect. SEACOMP's proximity to our
logistics partners will also lead to shortened delivery times and
better customer service compared to manufacturing overseas."
Michael Szymanski, CEO of
SEACOMP, added, "Our work with ModRetro speaks to the many benefits
of nearshoring manufacturing operations. With our Tijuana manufacturing facility close to our
North American customers, we can travel together to see their
product being built in person and rapidly iterate through direct
and frequent collaboration. This proximity allows us to work with
our partners to respond quickly to market demands."
Supply Chain Resilience: By expanding manufacturing
to Mexico, ModRetro strengthens
its supply chain resilience, reducing lead times and enhancing the
ability to meet market demand swiftly. This move positions ModRetro
to deliver the Chromatic to eager customers for the holiday
season.
Meeting Market Demand: The Chromatic has seen strong
demand, driven by its unique appeal to both retro gaming
enthusiasts and a new generation of gamers. Partnering with SEACOMP
ensures that ModRetro can meet this demand, providing a seamless
and timely shopping experience for consumers.
Viral Success and Retail Expansion: The Chromatic's
popularity has been bolstered by viral social media exposure.
Additionally, ModRetro is preparing for a nationwide launch with a
major retailer, further solidifying its market presence.
ModRetro's innovative approach and dedication to quality have
resonated deeply with consumers, driving the brand's growth. The
expansion to Mexico with SEACOMP
marks a significant milestone in ModRetro's journey, ensuring that
the Chromatic remains available in large numbers over the holiday
season.
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SOURCE Palmer Luckey's
ModRetro