- July marks 24 consecutive months
of yearly month-over-month growth
- Best-ever July for Crosstrek and Solterra
CAMDEN,
N.J., Aug. 1, 2024 /PRNewswire/ -- Subaru of
America, Inc. (SOA) today reported 51,702 vehicle sales for
July 2024, a 2.6 percent increase
compared with July 2023 (50,389). SOA
also reported year-to-date sales of 374,145, a 5.5 percent increase
compared with the same period in 2023.
Subaru of America reported 51,702 vehicle
sales for July 2024, its
twenty-fourth consecutive month of sales increases.
Jeff Walters, President and
Chief Operating Officer, Subaru of America, Inc.: "Thanks
to the support and hard work of our dedicated Subaru retailers,
July marked our twenty-fourth consecutive month of sales increases.
Knowing that we offer customers some of the safest and
longest-lasting vehicles on the road today reinforces our efforts
to meet their needs and continue to build their trust in our
brand."
Crosstrek was the top seller, and also achieved its best July
ever with 15,318 vehicles sold, a 36 percent increase over the same
month in 2023. Outback followed closely behind with 14,204 vehicles
sold. Forester had a strong showing with 10,682 vehicles sold and
demand increasing as Subaru builds inventory transitioning to the
all-new 2025 Forester model. Solterra also achieved its best July
ever, up 66 percent over the previous year.
Troy Poston, Senior Vice
President of Sales, Subaru of America, Inc.: "Another
month of strong Crosstrek and Outback sales represents positive
momentum as Subaru remains positioned for growth. Likewise,
Forester's sustained recognition for outstanding safety continues
to drive new and returning customers to the Subaru brand and our
retailers."
|
Carline
|
July-24
|
July-23
|
% Chg
|
July-24
|
July-23
|
% Chg
|
|
MTD
|
MTD
|
MTD
|
YTD
|
YTD
|
YTD
|
|
Ascent
|
4,220
|
4,281
|
-1.4 %
|
32,175
|
37,422
|
-14 %
|
|
BRZ
|
271
|
311
|
-12.9 %
|
1,685
|
2,823
|
-40.3 %
|
|
Crosstrek
|
15,318
|
11,241
|
36.3 %
|
94,818
|
87,371
|
8.5 %
|
|
Forester
|
10,682
|
14,504
|
-26.4 %
|
103,531
|
75,814
|
36.6 %
|
|
Impreza
|
2,578
|
2,800
|
-7.9 %
|
17,470
|
22,091
|
-20.9 %
|
|
Legacy
|
1,799
|
2,170
|
-17.1 %
|
11,249
|
14,130
|
-20.4 %
|
|
Outback
|
14,204
|
12,430
|
14.3 %
|
95,907
|
93,833
|
2.2 %
|
|
Solterra
|
1,261
|
758
|
66.4 %
|
6,646
|
3,730
|
78.2 %
|
|
WRX
|
1,369
|
1,894
|
-27.7 %
|
10,664
|
17,267
|
-38.2 %
|
|
TOTAL
|
51,702
|
50,389
|
2.6 %
|
374,145
|
354,481
|
5.5 %
|
About Subaru of America, Inc.
Subaru of America,
Inc. (SOA) is an indirect wholly owned
subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets
and distributes Subaru vehicles, parts, and
accessories through a network of about 640 retailers across
the United States. All
Subaru products are manufactured in zero-landfill plants,
including Subaru of Indiana Automotive, Inc., the
only U.S. automobile manufacturing plant designated a
backyard wildlife habitat by the National Wildlife
Federation. SOA is guided by the Subaru Love Promise, which is the
company's vision to show love and respect to everyone and to
support its communities and customers nationwide. Over the past 20
years, SOA and the SOA Foundation have
donated more than $320 million to
causes the Subaru family cares about, and its
employees have logged over 100,000 volunteer hours. Subaru
is dedicated to being More Than a Car Company® and to making
the world a better place. For additional information, visit
media.subaru.com. Follow us on Facebook,
Instagram, LinkedIn, TikTok,
and YouTube.
Dominick Infante
Director, Corporate Communications
(856) 488-8615
dinfante@subaru.com
Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com
Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com
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SOURCE Subaru of America, Inc.