The Quilted Queens are here to change the toilet
paper game
ATLANTA, Aug. 1, 2024
/PRNewswire/ -- Quilted Northern® bath
tissue is introducing a revamped Keep It
Quilted® campaign with the Quilted Queens,
who are on a united mission to help shoppers in their pursuit of
ultimate comfort. Sporting their signature white quilted jackets,
the Queens share the message of quilted comfort that only Quilted
Northern® can deliver. And they do it with their catchy
theme song "We Quilt This City." The trio has taken the iconic '80s
song "We Built this City" by Starship and made it their own.
The Quilted Queens share the message of
quilted comfort only Quilted Northern® bath tissue delivers.
When the Quilted Queens show up to share how Quilted
Northern® can make lives better, shoppers find
themselves in an '80s inspired rock video. The Queens sing facts
and entertain shoppers with this memorable tune while also pointing
consumers toward the cushiest, comfiest one: the one with quilted
comfort.
"We wanted to build a campaign to help Quilted
Northern® break through the noise in the category, and
most importantly, be able to communicate WHY our target consumer
should choose Quilted Northern®," said Priti Lokre, Quilted Northern® senior
brand building manager.
"What makes Quilted Northern® different is our
quilted comfort – whether it's the three cushy layers of Quilted
Northern Ultra Plush or the softness, strength and environmental
manufacturing benefits that Quilted Northern Ultra Soft &
Strong® can provide – it's all about giving our
consumers the comfort they want," Lokre continued.
Quilted Northern® consumers care about quality, and
the campaign's fresh, innovative approach is founded on the insight
that when our consumers find a product they love, they want to
share it.
Designed in partnership with Orchard Creative, the new campaign
captures consumers' attention in a way that has not been done
before in this category. In addition to creating an unforgettable
song to help deliver the message of quilted comfort, the Quilted
Queens were purposefully cast to be real women who are authentic,
credible, and diverse but are united by a common mission– to share
the quilted comfort of Quilted Northern®.
Look for the new campaign, launched this month, on television,
major streaming services, streaming audio and social media.
About Georgia-Pacific
Based in Atlanta, Georgia-Pacific
and its subsidiaries are among the world's leading manufacturers
and marketers of bath tissue, paper towels and napkins, tableware,
paper-based packaging, cellulose, specialty fibers and building
products. Our familiar consumer brands include Quilted
Northern®, Angel Soft®, Brawny®,
Dixie®, enMotion®, Sparkle® and
Vanity Fair®. Georgia-Pacific has long been a leading
supplier of building products to lumber and building materials
dealers and large do-it-yourself warehouse retailers. Its
Georgia-Pacific Recycling subsidiary is among the world's
largest traders of paper, metal and plastics. The company operates
more than 150 facilities and employs approximately 30,000 people
directly and creates about 80,000 jobs indirectly. For more
information, visit: gp.com/about-us. For news, visit:
news.gp.com.
LinkedIn: @Georgia-Pacific LLC
Facebook: @GeorgiaPacific
Instagram: @GeorgiaPacific
Twitter: @GeorgiaPacific
YouTube: GeorgiaPacifictv
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SOURCE Georgia-Pacific