SAN
ANTONIO, Aug. 5, 2024 /PRNewswire/ -- Twang,
manufacturer of premium-flavored salts, sugars and seasoning
blends, is excited to unveil its new branding and packaging, along
with several new delectable products: Chile Lime Beer
Salt, Tangy Tamarind Snack
Salt and Classic Chamoy Snack Salt.
Twang's new packaging can be found online and in stores such as
Walmart and HEB.
Twang currently has four product categories in its portfolio and
a thriving foodservice division. Until now, the product lines had
their own branding and were previously referred to as Beer Salt,
Twangerz, Twang-A-Rita and Reserve Michelada Mixes. In an effort to
streamline the branding as the company continues to expand, all
products will now live under the Twang banner.
Beer Salt is now Twang Beer Salt, Twang-A-Rita is now
Twang Drink Rimmers, Twangerz is now Twang Snack
Salts and Reserve Michelada is now Twang Michelada
Mixer. Twang's products are still retaining their great flavors
and the brand is even adding new ones, they simply will all be
united under the Twang name. The brand's packaging has been
redesigned to represent the brand's Latino heritage and its fun
ethos, with elements like papel picado, playful icons and more.
"This brand refresh has been a labor of love for the Twang
team," said Twang CEO Elysia
TreviƱo-Gonzales. "We are excited to bring everything
together in a cohesive, but fun way that really highlights who we
are as a company."
As part of the brand's refresh, Twang is unveiling three new
flavors amongst its existing product categories. Twang's Chile Lime
Beer Salt offers a zesty punch of lime and chiles that pair
perfectly with beer, hard seltzers, canned cocktails and sodas.
Twang's Tangy Tamarind Snack Salt combines the fruit flavor with
spicy chile and tangy lime, while the Classic Chamoy Snack Salt is
Twang's granular take on the beloved condiment that merges the
flavors of pickled fruit, chiles and lime. Both new Snack Salt
flavors transform everyday snacks like fruit, veggies, and candy
into extraordinary treats.
The new Twang branding and products are rolling out in stores
now and will be widely available in the coming months. For more
information about all Twang products, visit www.twang.com and
follow on Instagram, Facebook and TikTok.
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SOURCE Twang