MONTREAL, Aug. 8, 2024
/CNW/ - In a notable expansion, Swiss multi-brand watch retail
concept, TimeVallée, is excited to announce the opening of its
first flagship store in Canada, in partnership with Maison Birks. Nestled within the highly
anticipated Royalmount Center in midtown Montreal, the store is set to open to the
public on September 5th, 2024.
With this new location TimeVallée is also celebrating the
milestone of its 50th boutique worldwide.
TimeVallée's Montreal store will offer a
comfortable 2,800 sq. ft. space to discover a curated selection of
watches from seven of the most prestigious Maisons worldwide:
Baume & Mercier, Cartier,
Chopard, Grand Seiko, Jaeger-LeCoultre, Panerai and Piaget.
Each Maison is presented in a distinctive setting that emphasizes
its heritage and craftsmanship, designed to engage enthusiasts of
horology.
The store will feature distinct architectural details to
enhance the client experience including open exhibition areas and
the emblematic elements of the multi-brand concept such as the
watchband-inspired marquee.
With a 145-year legacy of high-quality craftsmanship and
extensive expertise, Maison
Birks proves a natural partner for TimeVallée as
they begin their foray into the Canadian market. Always striving to
provide a refined atmosphere for clients, Maison Birks is well known for its excellent
customer service and ability to create unique experiences,
aspects that will prove invaluable to making TimeVallée's
introduction a success.
"We are proud and thrilled to partner with TimeVallée to bring
our knowledge of the Canadian luxury landscape to this innovative
luxury watches retail concept." says Jean-Christophe Bédos,
President and CEO of Birks Group Inc. "As the demand for
high-end watches continues to grow in Canada, Maison
Birks is uniquely poised to service the needs of watch
enthusiasts."
TimeVallée's inaugural store opening at the Royalmount
Centre represents a significant achievement, showcasing its
unique concept that extends beyond traditional retailing within an
innovative department store in Montreal's new midtown.
The TimeVallée store eagerly anticipates welcoming curious
visitors to explore its new location.
TimeVallée Montreal's store
location : 8500 Decarie Boulevard, Unit D100A,
Mont-Royal, QC
Canada H4P 2N2
About TimeVallée
TimeVallée is a luxury and innovative watch multi-brand
destination store offering clients access to a curated portfolio of
prestigious Maisons with an ecosystem of services and experiences.
Created in 2014 with headquarters in Switzerland, TimeVallée is designed as an
inspirational space mixing heritage and contemporary luxury that
guides watch lovers to browse, learn, share and experience the
fascinating world of watchmaking. TimeVallée is operated by
strategic partners in 50 stores all over the world.
Website: www.timevallee.com
Instagram: @timevallee
Official hashtags: #timevallee #heritageandbeyond
#notyourusualretailer #luxurywatches
About Maison Birks
Maison Birks, owned by Birks
Group Inc., established in 1879, is a leading Canadian retailer of
fine jewellery, timepieces and gifts. Birks Group is also a leading
designer of fine jewellery and gifts under its Birks product brand.
Birks Group operates 21 watch and jewellery stores across
Canada, including flagship
locations in Calgary, Montreal, Toronto and Vancouver. Maison
Birks' e-commerce website boasts the largest online hard
luxury assortment in Canada. The
Maison Birks Atelier offers premium servicing for luxury
timepieces. For additional information, please visit
MaisonBirks.com and @maisonbirks.
Website: www.maisonbirks.com
Instagram: @maisonbirks
SOURCE Birks Group Inc.