There is lively demand for summer fruit in particular for
apricots and melons.
BOLOGNA, Italy, Aug. 19,
2024 /PRNewswire/ -- After a difficult year for the
production of fruit and vegetables due to serious climate problems,
the 2024 campaign shows positive signs in particular for apricots
and melons. Demand is lively and consumers particularly appreciate
the organoleptic quality of apricots and the sweetness and
aroma of melons with the added value of certified organic
production, for its sustainability and safety.
The positive numbers of organic are also confirmed by recent
NielsenIQ data dedicated to the organic market in large-scale
retail trade which highlight important signs of recovery in the
entire organic food sector with a growth in 2023 of +4.3% compared
to 2022.
Organic represents a share of 2.9% of the total food turnover in
large-scale retail trade and today reaches a turnover of 2.1
billion of euros without considering the value produced by variable
weight fruit and vegetables. The recovery is perceived in the first
five months of the year with +3.2 in value and +2.1 in volume
compared to the previous year. Discount stores are growing, as is
also the case with conventional food, while e-commerce and
self-service are decreasing.
The South of Europe leads the
growth in organic food purchases with a +7.4% compared to 2023. The
growth of these months is also seen in Europe, in particular in Germany, the UK and Spain, while volumes are decreasing in
France, a country which had
experienced a real boom in the last three years.
"This year", the President of Almaverde Bio Paolo Pari declares, "the production of
organic fruit and vegetables has not suffered the dramatic damage
caused by the adverse climate and production is normal. In
particular, we are seeing good demand for organic apricots and
melons, but peaches and nectarines are no exception, typically
summer fruits, particularly sought after for their excellent
organoleptic quality and healthiness. The strong point is the close
link with the associated producers distributed in the most
important Italian fruit-growing regions. The quality of the product
and the availability of significant volumes of organic summer fruit
and vegetables allow us to offer a complete range while optimizing
prices."
The NielsenIQ Discover 2023 survey photographs the main
consumption trends for organic products: Italianity and healthiness
are in the foreground, with particular attention to free-from
foods, in which the production process that guarantees maximum food
safety is highlighted and made distinctive and guaranteed by
European organic certification.
It's Bio is a project financed by the European Union and AOP
Gruppo Vi.Va., with the participation of Almaverde Bio, Apofruit,
Codma OP, Ca' Nova, Coop Sole, AOP La Mongolfiera, OrtoRomi and OP
Terre di Bari.
Find out more on www.itsbio.it
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