Castrol, a global leader in lubricants, has partnered with Mutlu
Aku, an industry-leading auto battery manufacturer based in
Istanbul.
ISTANBUL, Sept. 15,
2024 /PRNewswire-PRWeb/ -- The Castrol - Mutlu
partnership will feature a line of car and commercial batteries
that seek to enhance vehicle performance and longevity, to extend
the comprehensive range of aftermarket solutions within the Castrol
portfolio.
Marta Lozano Barrero, Head of
Masterbrand and Communications at Castrol, said, "This partnership
is aimed at further serving our customers' evolving needs.
Extending our product portfolio to include a range of Castrol
automotive batteries is part of our strategy to expand beyond our
core product categories to encompass a wider range of aftermarket
products. We aim to appeal to consumers with a range of premium yet
competitively priced products designed to keep their vehicles
running at optimum performance."
"At Mutlu Aku, we have a reputation for creating high-quality
and reliable batteries that deliver lasting solutions for our
customers. We look forward to showcasing these new Castrol branded
batteries at Automechanika in Frankfurt this week," shared Tolga Tulgar, Executive CEO of Mutlu.
"Castrol is a globally recognised brand; consumers love the
brand because it represents premium and quality products. We are
pleased to partner with Castrol to launch automotive batteries in
Europe'' added Tolga Tulgar.
Consumers can expect to see these Castrol automotive batteries
hit the European market in late 2024.
This partnership was managed by Castrol's global brand licensing
agency LMCA.
About Castrol
Castrol is one of the world's leading lubricant brands, with a
proud heritage of innovation and fueling the dreams of pioneers.
Our passion for performance, combined with a philosophy of working
in partnership, has enabled Castrol to develop lubricants and
greases that have been at the heart of numerous technological feats
on land, air, sea and in space for 125 years. Our branded products
are recognized globally for innovation and high performance through
our commitment to premium quality and cutting-edge technology. To
find out more about Castrol, visit https://www.castrol.com/
About Mutlu Aku
Founded in 1945, Mutlu specializes in the manufacture, and
distribution of premium automotive batteries and alongside its own
brand supplies private label to some of the world's leading battery
brands. Recognized as one of the leading automotive batteries
manufacturers in the industry, Learn more: www.mutlu.com.tr
www.castrol-batteries.eu
Media Contact
SERDAR KOSOVALI, MUTLU BATTERY, 90 5492088526,
skosovali@mutlu.com.tr, www.mutlu.com.tr
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SOURCE MUTLU BATTERY