Shanghai's
Iconic Wukang Road Hosts the Industry's First Sustainable Sports
Fashion Extravaganza
SHANGHAI, Dec. 22,
2024 /PRNewswire/ -- ANTA captivated audiences
with a groundbreaking sustainable sports showcase on Shanghai's iconic Wukang Road, debuting the
ANTAZERO UPCYCLE collection. Co-conceived with the sustainability
platform canU and renowned Chinese creative visionaries, the
collection reimagines ANTA's surplus inventory into elevated,
eco-forward designs. Melding artistry with environmental
responsibility, the event underscores ANTA's trailblazing
commitment to sustainable innovation.
Set against the backdrop of ANTA's Zero-Carbon Mission Store at
98 Wukang Road, the unconventional runway blurred boundaries
between fashion, sports, and daily life. Models and influencers
brought the upcycled collection to life, embodying dynamic looks
for diverse scenarios—from skiing and cycling to city walk, ageless
style, and pet-friendly ensembles. The spirited procession spilled
into the streets, inviting onlookers to witness the harmonious
fusion of sustainability, inclusivity, and sports-inspired
aesthetics.
The ANTAZERO UPCYCLE collection represents a pioneering
collaboration with canU and four Chinese design luminaries, each
infusing their unique vision into ANTA's inventory. The canU
platform's ethos of weaving sports into everyday life is reflected
throughout the collection; CHENPENG crafts bold expressions of
environmental themes using surplus down materials; SANKUANZ
revitalizes inventory pieces with experimental spray-painting,
breathing new emotion into existing fabrics; MEGARMENTS celebrates
ANTA's basketball heritage with intricate upcycled craftsmanship;
and KAIKAI explores the aspirational ideal of 100% recycled design,
pushing the boundaries of sustainability. Through their innovation,
dormant inventory was transformed into wearable art, embodying a
circular tenor of creativity and resourcefulness.
ANTA CEO Xu Yang has articulated
a clear vision: green principles must evolve into green growth
engines to achieve lasting commercial sustainability. The newly
unveiled ANTAZERO UPCYCLE collection exemplifies this philosophy,
repurposing surplus garments and fabrics into mass-producible,
market-ready designs. By minimizing energy-intensive processes such
as weaving and dyeing, the collection marries environmental
responsibility with fresh, contemporary aesthetics. Offering
consumers innovative, eco-conscious lifestyle choices, it
underscores the seamless integration of sustainability into
business strategy. As Cui Dan,
ANTA's sustainability advisor and founder of the canU sustainable
platform, aptly noted, "Only when brands and industries translate
sustainability into tangible products can consumers truly recognize
its value."
The ANTAZERO UPCYCLE collection is now available at ANTA's
Zero-Carbon Mission Store and via the ANTA WeChat Mini Program,
providing consumers with access to a new era of sustainable
fashion.
Since inaugurating its Zero-Carbon Mission Store on Earth Day,
April 22, ANTA has actively
celebrated global sustainability milestones, including World Oceans
Day and International Panda Day. Through immersive art
installations, curated exhibitions, and interactive events, ANTA
has collaborated with media outlets, industry partners, and its
consumer base to champion eco-consciousness. The launch of the
ANTAZERO UPCYCLE collection and the resounding success of the
sustainable sports fashion show serve as a crowning achievement in
ANTA's year-long sustainability efforts, addressing global
environmental challenges while spotlighting the ingenuity and
responsibility of Chinese sports brands.
As part of its ambitious goal to achieve carbon neutrality by
2050, ANTA continues to pioneer sustainable solutions across
product development and retail operations. According to its 2023
ESG report, nearly 20% of ANTA Group's products are now
sustainable, driven by continuous advancements in eco-friendly
materials and innovative design. The brand remains dedicated to
mainstreaming sustainable consumption, delivering products that
seamlessly blend style, functionality, and environmental
stewardship.
In 2024, ANTA Group retained its top position in China's sports industry on the "Green Supply
Chain CITI Index", published by the Institute of Public &
Environmental Affairs (IPE), for the second consecutive year.
Looking ahead, ANTA reaffirms its commitment to sustainability,
leveraging innovation to fuel green growth. By offering sustainable
products and services to a global audience and spearheading the
eco-transformation of its supply chain, ANTA is forging a path
toward a low-carbon future in collaboration with consumers and
partners alike.
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SOURCE ANTA Group
