The all-in-one cloud-based platform (PIM, DAM, Content
Syndication and Digital Shelf Analytics (DSA)) enables FMCG
companies to craft and optimize product content to reduce time to
market, increase product sell-through and curate personalized
consumer experiences
CAMPBELL, Calif., Feb. 25,
2025 /PRNewswire-PRWeb/ -- Centric
Software®, the Product Lifecycle Management (PLM) market
leader, is excited to announce that it has signed an agreement to
acquire Contentserv, a leading provider of product information
management (PIM) and product experience management (PXM) solutions
for an enterprise value of EUR 220
million. Centric Software provides the most innovative
enterprise solutions to plan, design, develop, source, price and
sell products such as apparel, fashion, home, footwear, sporting
goods, consumer electronics, cosmetics, food & beverage and
luxury to achieve strategic and operational digital transformation
goals.
In today's competitive market, time to
market and product experience go hand-in-hand. Together with
Contentserv, our joint innovations will ensure that the moment a
product is developed, it's enriched, optimized and ready to
convert.
Founded in Germany in 2000,
Contentserv enables fast-moving consumer goods and other companies
to create and manage product content intuitively and effectively by
means of AI to optimize consumer experiences across all digital
sales channels. With Contentserv solutions, retailers, brands and
manufacturers are able to execute strategies such as more or simply
better product offers, regions and sales channels for increased
product sell-through.
With over 1600 customers in 90 countries, Contentserv users have
reported ROI such as a 30% reduction in time to market, 70% faster
catalog creation, 75% more accurate product information and
increased sales channel coverage in more languages.
Fashion and consumer goods brands and retailers continue to
pivot around changing consumer trends and constantly evolving stock
keeping units (SKUs) while also diversifying sales channels
including own-stores, own e-commerce sites, marketplaces and social
media. Harnessing and leveraging product information from inception
through to commercialization are critical steps that not only
reduce time to market, improve market success and also ensure
accuracy for compliance labeling. Consumer loyalty is also
increased via contextualized and personalized brand
experiences.
"At Contentserv, we don't just manage product data—we transform
it into seamless, high-converting product experiences that drive
revenue," explains Michael Kugler,
CEO of Contentserv. "This data flows in from multiple sources and
formats and consumers expect accurate, rich and engaging product
experiences, anytime, anywhere and across every conceivable channel
and touchpoint.
"Manufacturers and retailers strive to continuously refine and
optimize product presentation based on insights from consumers,
competitors and marketplaces. Contentserv meets these challenges
with our AI-powered Product Experience Cloud (PXC), transforming
product data into real revenue," Kugler states.
"We are thrilled to welcome Contentserv to the Centric Software
family. Both companies share a customer-focused, innovation
culture," says Chris Groves, CEO of
Centric Software. "By integrating Contentserv into the Centric
family of solutions—from PLM to planning to competitive market
intelligence, pricing & inventory optimization and visual
boards— brands, retailers and manufacturers can seamlessly turn
product content into enriched, market-ready experiences that drive
engagement and conversion."
Groves concludes, "In today's competitive market, time to market
and product experience go hand-in-hand. Together with Contentserv,
our joint innovations will ensure that the moment a product is
developed, it's enriched, optimized and ready to convert."
The transaction is due to close in the coming weeks subject to
regulatory approval and other customary conditions for a
transaction of this nature.
Learn more about Centric solutions
(https://www.centricsoftware.com)
Request a demo (https://www.centricsoftware.com)
Contentserv (https://www.contentserv.com/)
Contentserv is the leading provider of a Product Information
Management (PIM) and Product Experience Management (PXM) cloud. The
company enables brand manufacturers and retailers to manage their
product content intuitively and efficiently by means of AI and to
optimize the customer experience across all digital sales channels.
Contentserv's cloud solution ensures more traffic to product pages,
higher conversion rates and customer satisfaction, improved time to
value, and optimized ROI. More than 1,500 brands in 89 countries
trust Contentserv with their product content. Contentserv GmbH was
founded in Germany in 2000 and is
headquartered in Rohrbach/Ilm near Munich. With 14 global offices in Europe, the USA, and Asia, 250 employees, and industry-leading
partners, the company continues to expand. Contentserv was
recognized in The Forrester Wave Q4 2023: Product Information
Management as a Strong Performer and included as a top 20 vendor in
Gartner's 2025 Market Guide for PIM solutions.
Media Contact
Aurore Evee, Centric Software,
+16479155377, aurore.evee@centricsoftware.com,
www.centricsoftware.com
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SOURCE Centric Software
