Lunchables Dunkables Sets Out to Prove That Nothing Out-Imagines Kids, Not Even A.I.
13 March 2024 - 12:01AM
Business Wire
The brand invites kids nationwide to unleash
their creativity; announces search for first-ever Dunkables Head of
Imagination
From drafting poetry to amazing imagery, artificial intelligence
(A.I.) may be making waves in the creative space, but the
Lunchables® brand is championing a force even more powerful: kid
imagination (K.I.). Today, Lunchables, and its new Dunkables™ line
of snacks, is on a mission to prove that nothing can out-imagine
kids, not even artificial intelligence.
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Lunchables Dunkables inspire A.I. vs K.I.
campaign showing artificial intelligence is no match for kid
imagination through an artwork face-off. (Photo: Business Wire)
Lunchables Dunkables – a snack designed for kids to dip and top
with their favorite ingredients – is more than just fuel for the
body. Something extraordinary happens when kids enjoy a Dunkables
snack: kids transform their snacks into entirely new universes of
imagination – like “pretzel ninjas,” “mozzarella submarines” and a
“marinara octopus.” While A.I. artwork claims today’s creative
headlines, Lunchables knows that the power of kid imagination
reigns supreme – and even proved it via an A.I. vs. K.I. face-off.
When prompted to draw Dunkables-inspired artwork, kids’ creations
featured characters and narratives in out-of-this world settings,
while the A.I. platforms could not “imagine” beyond food.
Inspired by the limitless power of K.I., Lunchables continues
its commitment to fostering imagination, from Lunchabuilds that
spark mealtime creativity, to now its debut of the first-ever
Dunkables Head of Imagination position. The brand is calling all
kid artists aged 5-13 to submit a piece of art using the prompt:
“imagine a mozzarella stick or pretzel twist as something
fantastical.” The winner of this position will be selected based on
relevance to the theme, creativity and originality and one lucky
kid imaginator will win:
- A four-day three-night trip and up to three guests to Chicago,
IL for the opportunity to spend one day at the Lunchables’
Headquarters
- Imagination sessions to create their very own social content
for a future Dunkables social campaign
- Free reign of the Lunchables HQ kitchen for taste test sessions
of upcoming new products and to craft a custom Dunkables
variety
- A year’s worth of Dunkables! Including all the delicious and
fulsome varieties designed to unleash imaginations: Mozza Sticks
with Marinara & Breadcrumbs and Pretzel Twists with PB Spread
& Choco Chips
- $1,500 awarded as spending money
For official rules and to submit Dunkables-themed illustrations
for the chance to become the first-ever Dunkables Head of
Imagination, fans can visit PoweredbyKI.com
“Today’s kids are among the most creative generation of our
time,1 and we are proud to get a front-row seat to their
imaginations with our new Dunkables snacks,” said Alyssa Cicero,
Senior Brand Manager, Lunchables. “Kids don’t just eat them – they
dream up entire universes around them. At a time when artificial
intelligence technology is rising in families’ lives, our
commitment to fostering kid imagination and providing more than
just fuel for their bodies is more important than ever.”
Fans can also experience the power of the A.I. vs. K.I. campaign
for themselves at pop-up art exhibits located outside some of
America’s biggest museums in Austin, Texas and Los Angeles. Each
exhibit features the Dunkables-themed artwork generated from both
forces, proving nothing out-imagines kids – not even A.I.
To learn more about A.I. vs. K.I. and the Dunkables Head of
Imagination position follow @Lunchables on Instagram.
1Beano Studios Gen Alpha Survey, 2019
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
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As global citizens, we’re dedicated to making a sustainable,
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www.kraftheinzcompany.com or following us on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240312044680/en/
Bethany Roth Zeno Group on behalf of Lunchables
Bethany.Roth@zenogroup.com
Hannah Donohue The Kraft Heinz Company
Hannah.Donohue@kraftheinz.com
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