Perfect Moment Ltd. (NYSE American: PMNT), the high-performance,
luxury skiwear and lifestyle brand that fuses technical excellence
with fashion-led designs, has reported results for its fiscal
second quarter ended September 30, 2024.
All financial comparisons are to the same year ago quarter
unless otherwise noted.
Financial Highlights
- eCommerce gross revenue increased 27% to $1.7 million, with
eCommerce net revenue up 8%.
- Wholesale net revenue decreased 4% to $2.7 million, driven by
timing differences in shipping.
- Collaborations revenue declined by $2 million due to the
conclusion of a two-year collaboration with Hugo Boss that ended in
fiscal year 2024.
- Total net revenue increased 75% from the previous quarter to
$3.8 million and declined 35% from the same year-ago quarter. The
decline from the prior year is largely due to the decrease in
collaborations revenue which was partially offset by an increase in
eCommerce net revenue.
- Excluding the Hugo Boss collaboration revenue, total net
revenue was virtually flat at $3.8 million in the fiscal second
quarter of 2025.
- Gross margin was 54.0% as compared to 55.7% in the same
year-ago quarter. The anticipated improvement in gross margins
associated with the opening of the company’s U.S. distribution
center will be realized in fiscal Q3 and Q4 2025 upon the shipping
of the Autumn/Winter 2024 (AW24) collection to its ecommerce
customers.
Operational Highlights
- Secured first seasonal retail location in the SoHo neighborhood
of New York City in August and held grand opening in October. As
the world’s first Perfect Moment retail store, it provides a
platform for new and existing customers to experience Perfect
Moment in person, explore the new AW24 collection and provides a
space to host the NYC community.
- Setup U.S. fulfillment center with Quiet Platforms, a leading
provider of fulfillment centers and last-mile delivery solutions.
In October, opened the facility and began shipping AW24 to the new
SoHo store and for all U.S. eCommerce orders.
- Appointed top fashion executive, Rosela Mitropoulos, as head of
business development to lead global multi-channel expansion. She
brings to Perfect Moment more than 15 years of experience and
achievement in the fashion industry, including leading the
expansion of global wholesale, franchising, and development of
major marketplace partnerships.
Marketing & Brand Highlights
- Perfect Moment’s following across social media platforms,
including Instagram, Facebook and TikTok, reached 388,000
followers, up 19.2% from the same year-ago quarter and making
Perfect Moment increasingly one of the world’s most followed luxury
brands.
- The social audience reached by content posted by global key
opinion leaders (KOLs) about Perfect Moment totaled more than 203
million in fiscal Q2. This represents the total combined followers
of the celebrities, influencers, models, media publications, and
fashion industry notables who organically posted about the brand
during the quarter globally. Notable highlights include Instagram
posts by Priyanka Chopra Jonas (92.1 million followers) and Nick
Jonas (35.4 million followers) wearing and tagging
@perfectmomentsports. Nina Dobrev also posted wearing Perfect
Moment to her stories for her 26.2 million followers, as well as an
Instagram story by Jasmine Tookes tagging @perfectmomentsports for
her 7.5 million followers.
- Global media coverage during the quarter included an exclusive
published by Women’s Wear Daily on the new Soho store opening, as
well as coverage across ELLE, Vogue Scandinavia, Vogue India, The
Standard, Hello! Magazine, Fashion Network, and Fashion
United.
- Total number of global unique visitors per month (UVPM) reached
more than 1.2 billion during Q2. This is the combined sum of UVPM
reached by all global digital media coverage achieved during the
quarter.
Subsequent Events
- Launched new AW24 collection of high-performance, luxury
skiwear and accessories. The collection features iconic new styles
that further expands the company’s portfolio of global luxury
lifestyle products. It also introduced a new AI-generated ‘perfect’
ski resort scene that is digitally printed across outerwear, base
layers and accessories.
- Partnered with Johnnie Walker, the top brand of global spirits
leader, Diageo, for global debut of the new limited-edition Johnnie
Walker Blue Label Ice Chalet Scotch Whisky. Simultaneously launched
an Ice Chalet capsule skiwear collection for both women and men
featuring coordinating designs. The global campaign headlines
award-winning global film and fashion icon, Priyanka Chopra Jones,
with her millions of ardent fans worldwide. The campaign continues
with an integrated media campaign shared across the social media
channels of Perfect Moment, Johnnie Walker, and Priyanka Chopra
Jonas. The engagement it inspired has set the stage for the next
series of events and activations rolling out through early
2025.
Management Commentary
“In fiscal Q2, we grew our eCommerce business as we further
expanded brand awareness and improved our supply chain operations,”
stated Perfect Moment CEO, Mark Buckley. “In a challenging market
we delivered strong growth in eCommerce while implementing more
effective strategies that lowered our marketing expenses by 21%
versus the same year-ago quarter.
“Our eCommerce growth during the quarter was offset by a
decrease in revenue from a collaboration with Hugo Boss that
concluded in fiscal year 2024. However, this allowed us to focus on
long-term sustainable growth, and our wholesale revenue, which
excludes Hugo Boss, was relatively consistent in the quarter.
“We continue to strategically expand our wholesale network and
deepen the associated relationships to enable greater future
wholesale growth. We welcomed Rosela Mitropoulos to Perfect Moment
in the new position of head of business development. She will
accelerate our sustainable growth plans, building upon our now
stronger foundation.
“To drive brand awareness, in October we went live with our
Johnnie Walker Blue Label Ice Chalet campaign in collaboration with
Diageo. This well-received ongoing campaign embodies our collective
vision of a premium, world-class après-ski experience that blends
luxury with excellence in performance on every level.
“We’ve now begun the next phase of the campaign, inspired by how
our Ice Chalet-themed celebrations have greatly broadened the
awareness of our brands worldwide. Our partnerships with Priyanka
Chopra Jonas and Johnnie Walker enable us to deliver high-energy,
impactful experiences that resonate with our customers
worldwide.
“We’ve invested across all parts of our website, including
better photography of our products, which is starting to see
improved results. For example, as of last week, we reached the #1
spot for organic search on the keyword ‘ski knits.’ Our organic
traffic sessions have also increased, up more than 134% in the
fiscal second quarter of 2025 versus the same year-ago quarter.
“We are now at the beginning of our main season, with snowfall
making ground and our marketing attention turning to brand
activations and content creation trips across resorts globally.
“After achieving strong market expansion through our high-end
retailer and eCommerce channels, we opened our first seasonal store
in the SoHo neighborhood of New York City. We also opened in
October our first seasonal location in Bicester Village in the U.K.
These physical stores will help drive brand awareness and customer
acquisition, as well as provide an event space for hosting events
that build our Perfect Moment community. We continue to explore
other seasonal locations, with the goal of opening year-round
stores.
“Improving our gross margins remains an important focus. We
anticipate our gross margins in our current fiscal year 2025 to
improve substantially year-over-year with the significant progress
we’ve made across all our margin expansion projects. One most
recent project includes opening our first U.S. distribution center
last month. Following the facility opening, we realized an
immediate improvement in operating efficiency. We also expect it to
reduce duty costs for ecommerce orders in the second half of this
fiscal year, with this helping to drive improved gross margins
compared to last year.
“We also see our new U.S. distribution center improving our
customer experience while reducing our outbound and return shipping
cost for the U.S. market—a market which represented more than 40%
of our revenue in our last fiscal year. In fiscal 2025, all of our
U.S. ecommerce revenue will flow through this new distribution
center, with our U.S. wholesale revenue running through it in
fiscal year 2026.
“We are reviewing our European distribution strategy to improve
margins in the fiscal year 2026, which represented more than 30% of
our revenue in our last fiscal year.
“While we will remain focused on accelerating our online sales
growth and expanding our direct-to-consumer channel, we will also
continue to expand our wholesale business. We expect these
initiatives, along with improvements to our customers' eCommerce
experience, to drive greater brand recognition and loyalty as we
extend our reach beyond our core skiwear and into the global luxury
outerwear market.
“Our successful implementation of these strategies will position
us well for growth and increased market share in the second half of
the fiscal year, while delivering greater value to our
shareholders.”
Fiscal Q2 2025 Financial Summary
Since fiscal year 2020, the company’s fiscal second quarter
revenue averaged approximately 12% of the fiscal year’s total
revenue, with the fiscal first half averaging only 15% of total
annual revenue.
Total net revenue in the fiscal second quarter of 2025 decreased
35% to $3.8 million from $5.9 million in the same year-ago quarter.
The decrease was primarily driven by a $2.0 million decline in
collaborations revenue which was due to a two-year collaboration
with Hugo Boss that concluded in fiscal year 2024.
Excluding the Hugo Boss collaboration in the fiscal second
quarter of 2025, total net revenue was virtually flat at $3.8
million in the fiscal second quarter of 2025 versus $3.9 million in
the same year-ago quarter.
eCommerce net revenue was up 8% to $1.2 million compared to $1.1
million in the year-ago quarter. The increase in eCommerce net
revenue was attributed to enhanced brand awareness.
Wholesale revenue totaled $2.7 million, down 4% compared to $2.8
million in the year-ago quarter. The decrease in wholesale revenue
was attributed to the timing of wholesale shipments.
Gross profit decreased 37% to $2.1 million from $3.3 million in
the year-ago quarter, and gross margin was 54% compared to 55.7% in
the year-ago period. The decrease was driven by lower sales that is
primarily attributed to the collaboration with Hugo Boss that
concluded in fiscal year 2024.
The decrease in gross margin is attributed to the continuation
of an end-of-season sale for autumn/winter 2023 that included an
unusually high percentage of product sold at a discount, with this
making way for a significant new collection replacing many of
product lines in AW24. The decrease in gross margin was also due to
a greater percentage of lower margin eCommerce sales versus higher
margin wholesale sales.
Total operating expenses increased 29% to $4.6 million from $3.6
million in the year-ago quarter. The increase was primarily due to
increased SG&A expenses, which was partially offset by
decreased marketing and advertising expenses.
Net loss was $2.7 million or $(0.17) per basic and diluted
share, compared to a net loss of $0.8 million or $(0.29) per basic
and diluted share in the year-ago period.
Adjusted EBITDA was negative $2.0 million, compared to negative
$958,000 in the year-ago quarter. The decrease was primarily
attributed to the conclusion of a two-year collaboration with Hugo
Boss that ended in fiscal 2024. The decrease was also due to an
increase in SG&A, partially offset by lower marketing and
advertising expenses. (See definition of adjusted EBITDA, a
non-GAAP term, and its reconciliation to GAAP, below.)
Cash, cash equivalents and restricted cash totaled $2.6 million
at September 30, 2024, compared to $4.0 million at June 30, 2024.
The decrease was primarily due to increased cash used in operating
activities.
Fiscal First Six Months 2025 Financial Summary
Total net revenue decreased 3% to $2.7 million from $2.8 million
in the same year-ago period. The decrease was primarily driven by a
$2.0 million decline in collaborations revenue which was due to the
two-year collaboration with Hugo Boss that concluded in fiscal year
2024.
Excluding the Hugo Boss collaboration in the fiscal first half
of 2025, total net revenue was virtually flat at $4.81 million in
the fiscal second half of 2025 versus $4.85 million in the same
year-ago period.
eCommerce net revenue increased 3% to $2.1 million compared to
$2.0 million in the year-ago period.
Wholesale revenue totaled $2.7 million, down 3% compared to $2.8
million in the year-ago period.
Gross profit decreased 35% to $2.4 million from $3.8 million in
the year-ago period, and gross margin was 50.5% compared to 54.7%
in the year-ago period. The decrease in gross profit and gross
margin is attributed to the same reasons mentioned above for the
fiscal second quarter of 2025.
Total operating expenses increased 24% to $8.4 million from $6.8
million in the year-ago period. The increase was primarily due to
increased SG&A expenses, partially offset by decreased
marketing and advertising expenses.
Net loss was $4.7 million or $(0.30) per basic and diluted
share, compared to a net loss of $3.8 million or $(0.82) per basic
and diluted share in the year-ago period.
Adjusted EBITDA was negative $4.9 million, compared to negative
$2.9 million in the year-ago period. The decrease in adjusted
EBITDA loss was primarily driven by the collaboration with Hugo
Boss that concluded in fiscal 2024, plus an increase in SG&A
that was offset by lower marketing and advertising expenses.
About Perfect Moment
The Perfect Moment brand was born in 1984 in the mountains of
Chamonix, France. The Perfect Moment brand was relaunched by Max
and Jane Gottschalk in 2012 and was acquired by the company in 2017
and 2018. Perfect Moment is a high-performance luxury skiwear and
lifestyle brand. It blends technical excellence with
fashion-forward designs, creating pieces that effortlessly
transition from the slopes to the city, the beach, and beyond.
Initially the vision of extreme sports filmmaker and
professional skier Thierry Donard, the brand was built on a sense
of adventure that has sustained for over 20 years. Donard, fueled
by his personal experiences, was driven by a desire to create
pieces that offered quality, style and performance, pushing the
wearer in the pursuit of every athlete’s dream: to experience ‘The
Perfect Moment.’
In 2012, British-Swiss entrepreneurial couple Jane and Max
Gottschalk took ownership of the brand. Under Jane’s creative
direction Perfect Moment was injected with a new style focus, one
that reignited the spirit of the heritage brand, along with a
commitment to improving fit, performance and the use of
best-in-class functional materials. As such, the designs evolved
into distinct statement pieces synonymous with the brand as we know
it today.
Today, the brand is available globally, online and via key
retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges,
Saks, Bergdorf Goodman and Neiman Marcus.
Learn more at www.perfectmoment.com.
Receipt of Audit Opinion with Going Concern
Qualification
The audit opinion provided by the Perfect Moment’s independent
registered public accounting firm, Weinberg & Company, P.A.,
relating to the company's audited consolidated financial statements
for the year ended March 31, 2024, included a going concern
qualification. The financial statements were included in the
company's Annual Report on Form 10-K for the year ended March 31,
2024, which was filed with the Securities and Exchange Commission
on July 1, 2024. The opinion of the company’s independent
registered public accounting firm notes that the company incurred
recurring losses, had a net loss and used cash in operations during
the year ended March 31, 2024, and had an accumulated deficit at
March 31, 2024. The company’s independent registered public
accounting firm indicated in its opinion that these matters raise
substantial doubt about the company's ability to continue as a
going concern.
The company’s ability to continue as a going concern for 12
months from the date these consolidated financial statements were
available to be issued is dependent upon its ability to generate
sufficient cash flows from operations to meet its obligations,
which it has not been able to accomplish to date, and to obtain
additional capital financing. No assurance can be given that the
company will be successful in its efforts to alleviate these
conditions.
Important Cautions Regarding Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, contained in this press release
are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as “anticipate,” “believe,” “contemplate,” “could,”
“estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,”
“potential,” “predict,” “project,” “target,” “aim,” “should,”
“will” “would,” or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are neither historical
facts nor assurances of future performance. Instead, they are based
on our current expectations and are subject to inherent
uncertainties, risks and assumptions that are difficult to predict.
Further, certain forward-looking statements are based on
assumptions as to future events that may not prove to be accurate.
Our actual results and financial condition may differ materially
from those indicated in the forward-looking statements. Therefore,
you should not rely on any of these forward-looking statements.
Important factors that could cause our actual results and financial
condition to differ from those contained in the forward-looking
statements, include those risks and uncertainties described more
fully in the section titled “Risk Factors” in the final prospectus
for our initial public offering and in our Form 10-K for the fiscal
year ended March 31, 2024, filed with the Securities and Exchange
Commission. Any forward-looking statements contained in this press
release are made as of this date and are based on information
currently available to us. We undertake no duty to update any
forward-looking statement, whether written or oral, that may be
made from time to time, whether as a result of new information,
future developments or otherwise.
Definition of Key Opinion Leaders
The company defines a key opinion leader (KOL) as a person who
is considered an expert on a certain topic and whose opinions are
respected by the public due to their trajectory and the reputation
they have built. They are typically identified by their reach,
social media following and stature. KOL may include but is not
limited to celebrities, social media influencers, fashion models,
contributors to media publications, and noted members of the
fashion industry. There is no official listing or accreditation of
KOLs, so the term is subjective, and therefore the list and
definition may vary from company to company. The source of the
KOLs, social media and audience reach statistics provided in this
release are reports by the company’s public relations firm. No
reliance should be made upon their accuracy or timeliness.
PERFECT MOMENT LTD AND
SUBSIDIARIES
CONDENSED CONSOLIDATED
STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Amounts in thousands, except
share and per share data)
(Unaudited)
Three Months Ended September
30, 2024
Three Months Ended September
30, 2023
Six Months Ended September 30,
2024
Six Months Ended September 30,
2023
Revenues:
Wholesale
$
2,678
$
2,798
$
2,731
$
2,829
Collaborations
-
2,024
-
2,024
Ecommerce
1,155
1,066
2,077
2,023
Total Revenue
3,833
5,888
4,808
6,876
Cost of goods sold
1,762
2,609
2,378
3,115
Gross Profit
2,071
3,279
2,430
3,761
Operating Expenses:
Selling, general and administrative
expenses
3,923
2,693
7,223
5,176
Marketing and advertising expenses
705
888
1,158
1,597
Total operating expenses
4,628
3,581
8,381
6,773
Loss from operations
(2,557
)
(302
)
(5,951
)
(3,012
)
Interest expense
(188
)
(392
)
(194
)
(766
)
Foreign currency transaction
gains/(losses)
1
(817
)
13
(406
)
Net loss
(2,744
)
(1,511
)
(6,132
)
(4,184
)
Other comprehensive
gains/(losses)
Foreign currency translation
gains/(losses)
21
739
7
351
Comprehensive loss
$
(2,723
)
$
(772
)
$
(6,125
)
$
(3,833
)
Net loss per share to common stockholders
– basic and diluted
$
(0.17
)
$
(0.29
)
$
(0.39
)
$
(0.82
)
Weighted average number of common shares
outstanding – basic and diluted
15,781,264
5,186,555
15,717,356
5,082,805
PERFECT MOMENT LTD. AND
SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE
SHEETS
(Amounts in thousands, except
share and per share data)
September 30, 2024
March 31, 2024
unaudited
Assets
Current assets:
Cash and cash equivalents
$
725
$
7,910
Restricted cash
1,825
-
Accounts receivable, net
2,458
1,035
Inventories, net
5,331
2,230
Prepaid and other current assets
2,385
742
Total current assets
12,724
11,917
Non-current assets:
Property and equipment, net
413
502
Operating lease right of use asset
97
143
Other non-current assets
41
47
Total non-current assets
551
692
Total Assets
$
13,275
$
12,609
Liabilities and Shareholders’
Equity
Current liabilities:
Trade payables
$
4,144
$
1,584
Accrued expenses
2,338
2,697
Trade finance facility
906
-
Short-term borrowings, net of discount of
$811
1,782
-
Operating lease obligations, current
portion
82
101
Unearned revenue
1,328
420
Total current liabilities
10,580
4,802
Non-current liabilities:
Operating lease obligations, long-term
portion
16
44
Total non-current liabilities
16
44
Total Liabilities
10,596
4,846
Shareholders’ equity:
Preferred stock, $0.0001 par value,
10,000,000 shares authorized, none issued and outstanding as of
September 30, 2024 and March 31, 2024, respectively
-
-
Common stock; $0.0001 par value;
100,000,000 shares authorized; 15,962,889 and 15,653,449 shares
issued and outstanding as of September 30, 2024 and March 31, 2024,
respectively
1
1
Additional paid-in capital
57,865
56,824
Accumulated other comprehensive loss
(78
)
(85
)
Accumulated deficit
(55,109
)
(48,977
)
Total shareholders’ equity
2,679
7,763
Total Liabilities and Shareholders’
Equity
$
13,275
$
12,609
Use of Non-GAAP Measures
In addition to our results under generally accepted accounted
principles (“GAAP”), we present Adjusted EBITDA as a supplemental
measure of our performance. However, Adjusted EBITDA is not a
recognized measurement under GAAP and should not be considered as
an alternative to net income, income from operations or any other
performance measure derived in accordance with GAAP or as an
alternative to cash flow from operating activities as a measure of
liquidity. We define Adjusted EBITDA as net income (loss), plus
interest expense, depreciation and amortization, stock-based
compensation, financing costs and changes in fair value of
derivative liability.
Management considers our core operating performance to be that
which our managers can affect in any particular period through
their management of the resources that affect our underlying
revenue and profit generating operations in that period. Non-GAAP
adjustments to our results prepared in accordance with GAAP are
itemized below. You are encouraged to evaluate these adjustments
and the reasons we consider them appropriate for supplemental
analysis. In evaluating Adjusted EBITDA, you should be aware that
in the future we may incur expenses that are the same as or similar
to some of the adjustments in this presentation. Our presentation
of Adjusted EBITDA should not be construed as an inference that our
future results will be unaffected by unusual or non-recurring
items.
For the Three months
Ended
For the Six months
ended
September 30, 2024
September 30, 2023
September 30, 2024
September 30, 2023
Net loss, as reported
$
(2,744
)
$
(1,511
)
$
(6,132
)
$
(4,184
)
Adjustments:
Interest expense
189
392
194
766
Stock compensation expense
342
4
712
14
Amortization of pre-paid marketing and
services
111
-
111
185
Depreciation and amortization
106
157
217
299
Total EBITDA adjustments
748
553
1,234
1,264
Adjusted EBITDA
$
(1,996
)
$
(958
)
$
(4,898
)
$
(2,920
)
We present adjusted EBITDA because we believe it assists
investors and analysts in comparing our performance across
reporting periods on a consistent basis by excluding items that we
do not believe are indicative of our core operating performance. In
addition, we use Adjusted EBITDA in developing our internal
budgets, forecasts, and strategic plan; in analyzing the
effectiveness of our business strategies in evaluating potential
acquisitions; and in making compensation decisions and in
communications with our board of directors concerning our financial
performance. Adjusted EBITDA has limitations as an analytical tool,
which includes, among others, the following:
- Adjusted EBITDA does not reflect our cash expenditures, or
future requirements, for capital expenditures or contractual
commitments;
- Adjusted EBITDA does not reflect changes in, or cash
requirements for, our working capital needs;
- Adjusted EBITDA does not reflect future interest expense, or
the cash requirements necessary to service interest or principal
payments, on our debts; and
- Although depreciation and amortization are non-cash charges,
the assets being depreciated and amortized will often have to be
replaced in the future, and the Adjusted EBITDA does not reflect
any cash requirements for such replacements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241114856352/en/
Company Contact Jeff Clayborne, CFO Perfect Moment Tel
(315) 615-6156 Email contact
Investor Contact Ronald Both or Grant Stude CMA Investor
Relations Tel (949) 432-7566 Email contact
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