Polyair Clients Feel Protected with New Branding Strategy From a Protective Packaging Leader TORONTO, Aug. 24 /PRNewswire/ -- How does Polyair cushion their clients from packaging woes? Polyair, an industry leader in the North American protective packaging market, delivers a new branding strategy highlighting the tagline -- Polyair ... feel protected -- that honors the company's primary client mandate. Polyair ensures that their customers "feel protected" as the company is continually pro-active and resourceful about their customers' packaging needs and business requirements. "The Polyair difference has allowed us to continually outpace the growth of our competitors and supply our clients with complete and effective packaging options for their businesses," said Alan Castle, President, Polyair. "We dare to be different by honoring our directive to truly listen to our clients and continually over-deliver on their expectations by presenting customized, integrated and value-based results." With a dedicated focus on over-delivering on customer savings, Polyair provides a team-focused approach that reviews every step of their customer's packaging process and designs a fully customized system that's integrated with existing facilities and objectives. This inventive approach not only provides material cost savings but actually removes significant costs from their customers' packaging process -- savings beyond what their customers were expecting. While Polyair's new website at http://www.polyair.com/ continues to feature the company's full product lineup of bubble, foam, mailers and integrated packaging systems including their innovative AirSpace air pillow machines, the emphasis of the site is the company's core message that their customers "feel protected." Polyair's new site invites clients to address their goals and tribulations and achieve savings and opportunities beyond the initial scope of their packaging challenge. Polyair's branding strategy is also reflected in the new company literature that includes product and company brochures. Inspired to make a difference everywhere, Polyair has forged strong relationships with clients in all major industries including pharmaceutical, automotive, computers and electronics, catalog and mail order, furniture, online retail, household products, publishing, moving and storage, and cosmetics. "What's good for our customers is also conducive to outstanding customer relationships," said Rudy Ponce, Polyair's Director of Marketing. "With competition as fierce as it is today, Polyair is continually outpacing the growth of our competitors by supplying our clients with complete and effective packaging resolutions for their businesses. Designed to protect, serve and answer the needs of our clients, Polyair's commitment to creating new product and service innovations is unsurpassed in the industry. Our clients are Polyair's catalysts of innovation. Look for many exciting new protective packaging product innovations in the coming months." About Polyair Polyair, a division of Polyair Inter Pack Inc. (Amex: PPK; TSX), manufactures a complete line of protective packaging products and integrated packaging systems. Polyair Inter Pack Inc. is an industry leader in the North American protective packaging and swimming pool accessory markets. Founded in 1968, the company is headquartered in Toronto, Ontario, Canada and sells its products through a network of more than 3,000 distributors across North America. Operating seven manufacturing facilities in the US and four in Canada, Polyair and its team of more than 1,200 employees is committed to providing innovative and unique products and solutions that go beyond customer expectations. For more information, visit http://www.polyair.com/. DATASOURCE: Polyair CONTACT: Nancy Tamosaitis of Vorticom, +1-212-532-2208, , for Polyair Web site: http://www.polyair.com/

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