Aragon Research Positions Bigtincan in the Leader Section of the Globe for Sales Enablement
07 February 2020 - 3:30AM
Business Wire
Evaluation Based on Completeness of Strategy
and Performance
Bigtincan, the leader in mobile, AI-powered sales enablement
automation, today announced that it has been named a Leader in the
Aragon Globe for Sales Enablement Platforms, 2020. Bigtincan’s
placement was reflected through its strong focus on mobile-first
sales capabilities, document generation to accelerate information
flow and a strong digital sales coaching and learning (SCL)
offering.
Now in its third year, the Aragon Research Globe™ for Sales
Enablement Platforms covers the 17 technology providers that allow
an enterprise to manage all aspects and touchpoints of the sales
process. These providers allow sales professionals to manage and
share content in a multitude of forms; communicate with the
customer via email, phone, messaging, and video; and understand
engagement via advanced content analytics 1. Leaders are identified
as having comprehensive strategies that align with industry
direction and market demand, and effectively perform against those
strategies.
“The need for sales tools has never been greater than today, and
in response, sales enablement platforms have become the new digital
work hub for sales teams,” said Jim Lundy, Founder and CEO, Aragon
Research. “Bigtincan has seen success in the market by
strategically approaching innovation and evolving to focus on both
sales and service.”
Today’s sales teams are under pressure to deliver results and
sales enablement platforms (SEPs) are their new work hub that can
provide them with a competitive advantage. As the world shifts to
digital selling, sales teams need better ways to reach their
customers to get deals over the goal line. Sales leaders are also
demanding more automation, and SEPs deliver on both of these
fronts.
Bigtincan provides instant access to sales content,
microlearning, video coaching, document automation and internal
communications for both sales and services use cases. The platform
functions seamlessly on iOS, Android, and Windows devices offline
as well in any connected browser. The same experience is mirrored
to automatically display content at the opportunity stage in CRM
and inside email programs.
“At Bigtincan, we’ve watched the sales enablement industry
continue to expand over the last few years to address the needs of
both sales and service teams on-the-go,” said Patrick Welch,
President and CMO of Bigtincan. “As we’ve continued to make
strategic acquisitions and product updates to meet these
expectations, we are honored to be identified by Aragon as a Leader
in the sales enablement category.”
To learn more about Bigtincan, please visit
www.bigtincan.com.
About Aragon Research
Aragon Research is an independent research and advisory firm
that provides business and IT executives with the actionable
insights they need to navigate technology's ever-evolving impact on
business. Headquartered in Morgan Hill, CA, Aragon Research works
with executives at every major level of the business and across
industries to give them the tools they need to make more informed
technology and strategy decisions. Aragon delivers high-impact
advisory, research, and consulting services, and has a proven team
of veteran analysts. For more information, visit
www.aragonresearch.com.
Aragon Research Disclaimer
Aragon Research does not endorse vendors, or their products or
services that are referenced in its research publications, and does
not advise users to select those vendors that are rated the
highest. Aragon Research publications consist of the opinions of
Aragon Research and Advisory Services organization and should not
be construed as statements of fact. Aragon Research provides its
research publications and the information contained in them "AS
IS," without warranty of any kind.
About Bigtincan
Bigtincan (ASX:BTH) helps sales and service teams increase win
rates and customer satisfaction. The company’s mobile, AI-powered
sales enablement automation platform features the industry’s
premier user experience that empowers reps to more effectively
engage with customers and prospects and encourages team-wide
adoption. Leading brands including AT&T, Thermo Fisher, Merck,
ANZ Bank and others rely on Bigtincan to enhance sales productivity
and fuel customer engagement. With global sales and marketing
headquartered in Boston, Bigtincan also has offices across EMEA,
Australia and Asia. To discover more about how your organization
can benefit from the Bigtincan Hub platform, please visit
www.bigtincan.com or follow @bigtincan on Twitter.
1 The Aragon Research Globe™ for Sales Enablement Platforms,
2020: The Race to Win the Customer” by Jim Lundy, February
2020.
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PAN Communications for Bigtincan Harper Schmidt, +1 415-544-7220
Bigtincan@pancomm.com
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