Visioneering Technologies Launches NaturalVue Multifocal Contact Lenses in Plus Powers
23 June 2018 - 1:30AM
Business Wire
Company now provides most expansive parameter
range of any daily disposable multifocal1
Visioneering Technologies Inc. (ASX: VTI), a technology-focused
company dedicated to improving vision, today announced the
availability of NaturalVue® (etafilcon A) Multifocal 1 Day Contact
Lenses in Plus Powers.
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At AOA Visioneering Technologies Inc.
announced the availability of NaturalVue® Multifocal 1 Day Contact
Lenses in Plus Powers. The expansion gives NaturalVue Multifocal
(NVMF) the most extensive power range available in 0.25 D steps of
any daily disposable soft multifocal contact lens. (Photo: Business
Wire)
The expansion of plus powers gives NaturalVue Multifocal (NVMF)
the most extensive power range available in 0.25 D steps of any
daily disposable soft multifocal contact lenses currently on the
market1. The product expansion announcement was made at the 2018
American Optometry Association (AOA) meeting in Denver.
NaturalVue Multifocal 1 Day Contact Lenses were created with
technology inspired by advanced camera optics. As a result, the
lenses provide spectacle-level vision across all distances2.
Through the added plus powers, practitioners will be able to meet
the vision needs for a wider range of patients. This expansion will
take the full power range of the lens from +4.00 to -12.25 (in
0.25D steps).
“It’s estimated that in the US at least 30 percent of adults are
hyperopic3 or farsighted. Additionally, most people become
presbyopic – age-related farsightedness – after 40 even if they
have never had a previous vision care problem4,” said Stephen
Snowdy, PhD, VTI’s CEO. “By expanding the parameters of our NVMF 1
Day Contact Lenses to include plus powers, we are now able to
provide optometrists and their patients with a much wider array of
options. Not only does this translate to improved eyesight for more
people, but also can mean increased market potential and revenues
for VTI.”
“The unique extended depth of focus design of NaturalVue
Multifocal provides precise vision at all distances. This
facilitates an intuitive fitting process which, in turn, optimizes
visual performance and fitting efficiency,” said Brett O’Connor,
OD, a noted optometrist and clinical researcher based in
Jacksonville, Florida. “With the hyperopic parameter expansion of
NVMF to +4.00, I can now offer my presbyopic hyperopes a daily
disposable center-distance multifocal contact lens that delivers
maximum clarity and convenience.”
“Too many hyperopic patients are unsatisfied with traditional
multifocals,” said Doug Benoit, OD, FAAO, Executive Director of
Professional Affairs for VTI. “Now, as the number of hyperopic
patients grows, it’s critical that we provide our eye care
practitioners the highest parameter range for daily disposable
contact lenses. The precise 0.25D step options of our NVMF product
with plus power means they will be able to satisfy the contact lens
requirements of more patients than ever before.”
NVMF plus powers will be available in 30- and 90-revenue packs
as well as 10-pack trials. The lenses are available to independent
doctors of optometry nationwide. A further parameter expansion to
up to +6.00 is planned for the future.
About Visioneering Technologies, Inc.
Visioneering Technologies, Inc. (VTI), headquartered in Atlanta,
Georgia, is an innovative company dedicated to developing products
that improve vision. With a portfolio of technologies, the company
uses creative and differentiated design approaches to develop
products that enhance practitioner and patient experiences. VTI
optical designs have been awarded twelve patents worldwide, with an
additional seven pending. Strength in science, an entrepreneurial
culture, and the ability to bring technology to life make
Visioneering Technologies, Inc. a company to watch. For more
information, visit www.vtivision.com/ or call 844-884-5367, ext.
104.
Press Release: MKT-VTI-PR41 r0
1 Tyler’s Quarterly, March 2018.
2 VTI Data on file, 2015.
3 National Eye Institute. 2018. Retrieved June 11, 2018 at
https://nei.nih.gov/eyedata
4 Bailey, G. (2017, August). Presbyopia. Retrieved June 11,
2018, from
http://www.allaboutvision.com/conditions/presbyopia.htm
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version on businesswire.com: https://www.businesswire.com/news/home/20180622005067/en/
Visioneering Technologies, Inc.Layna L.
Mendlingerinfo@vtivision.com
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