Yara opens digital crop nutrition expertise to third parties
08 June 2023 - 4:45PM
Over 100 years of crop nutrition knowledge will
be made available to third parties with YaraFX Insight to help
drive the transition towards more sustainable agriculture.
Farmers worldwide can now benefit from these
capabilities to increase yields on the digital platform of their
choice.
Berlin 08.06.2023: Yara International ASA today
announced at the 4th World Intelligent Farming Summit, that the
company is opening its AgTech portfolio up to third parties through
the new agricultural API-solution, YaraFX Insight. The tool will
make recommendations based on Yara’s more than 100 years of crop
nutrition knowledge, global field trials and over 800 agronomists
worldwide, available for integration into third-party digital
platforms.
- It is crucial that we collaborate
to farm more sustainably, reduce global emissions, maximize yields,
and ensure that farmers can prosper. The industry is moving towards
stronger collaborations with partners and building
interconnectivity between digital services. Yara wants to support
as many farmers around the world as possible in growing a nature
positive food future, regardless of what platform they chose, says
Victoria Pace, VP Yara AgTech.
YaraFX Insight is an API-based solution that enables farmers
worldwide to access Yara´s industry leading crop-nutrition
knowledge in platform of their choice, offered by Yara´s partners.
Yara has developed a portfolio of agronomic, science, and
data-based tools, including crop nutrition plans, variable-rate
nitrogen application maps, on-field analysis tools, and biomass
monitoring maps.
Approximately five million farmers use Yara's digital products.
Now, these features can be integrated into the platforms of other
leading AgTech providers. This advancement will open the door for
newly connected farmers to benefit from industry leading insights,
ultimately making it easier for them to improve nutrient use
efficiency, crop yield, soil health, and profitability.
- We aim to cover 150 million
hectares with our digital services by 2025. The key driver behind
this is to support as many farmers as possible to improve their
yields based on science and our industry leading crop nutrition
knowledge. With YaraFX Insight, we enable a collaborative approach
to do so within the growing AgTech industry, says Marcus Birke,
Head of Product, AgTech APIs, Yara International.
Yara launched YaraFX Insight Ag-API offering at the 4th World
Intelligent Farming Summit in Berlin, where the company also held a
keynote on how to put the EU farm to fork strategy into action.
ContactsMarius Wærhaug Madsen Press contact M:
+47 977 23 199 E: marius.madsen@yara.com
Marcus Birke Head of Product, AgTech APIs
marcus.birke@yara.com
Full size photos of YaraFX Insight
Picture 1 - Picture 2
About Yara
Yara grows knowledge to responsibly feed the world and protect
the planet. Supporting our vision of a world without hunger and a
planet respected, we pursue a strategy of sustainable value growth,
promoting climate-friendly crop nutrition and zero-emission energy
solutions. Yara’s ambition is focused on growing a nature positive
food future that creates value for our customers, shareholders and
society at large and delivers a more sustainable food value
chain.
To achieve our ambition, we have taken the lead in developing
digital farming tools for precision farming and work closely with
partners throughout the food value chain to improve the efficiency
and sustainability of food production. Through our focus on clean
ammonia production, we aim to enable the hydrogen economy, driving
a green transition of shipping, fertilizer production and other
energy intensive industries.
Founded in 1905 to solve the emerging famine in Europe, Yara has
established a unique position as the industry’s only global crop
nutrition company. We operate an integrated business model with
around 17,500 employees and operations in 60 countries, with a
proven track record of strong returns. In 2022, Yara reported
revenues of USD 24.1 billion.
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