Advertising spending in Italy for 2010 is estimated to rise 3% on the year, a survey by Nielsen Media Research showed Thursday.

In a note, Nielsen said advertising spending in Italy for the first five months of the year climbed 3.8%.

Advertising spending in Italy for the full year 2009 fell 13.4% on year to EUR8.52 billion, Nielsen said in February.

-By Liam Moloney, Dow Jones Newswires; +39 06 6976 6924; liam.moloney@dowjones.com
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