Italy's advertising market is expected to shrink 5% in 2012 from the year earlier, although the market isn't forecast to drop below the EUR8 billion figure, writes daily Il Sole "4 Ore Thursday, citing the head of the country's advertising association in an interview.

The biggest slide is expected to be in newspaper advertising, while for the online market the forecast is for a 10% growth, says Lorenzo Sassoli de Bianchi, head of UPA, according to the newspaper.

Newspaper Web site: www.ilsole24ore.com

-Rome Bureau, Dow Jones Newswires; +39 06 6976 6920

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