Visteon Team in South America Scores Big With Vehicle Radio Concept; Earns Company's Highest Award
26 March 2004 - 6:52AM
PR Newswire (US)
Visteon Team in South America Scores Big With Vehicle Radio
Concept; Earns Company's Highest Award DEARBORN, Mich., March 25
/PRNewswire/ -- Sometimes automotive engineers discover the biggest
innovations while looking for something else. And oftenit requires
extra hours after work or at home to bring those innovations to
life. (Photo: http://www.newscom.com/cgi-bin/prnh/20040325/DETH023
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO For the 10
members of Visteon's Hybrid Radio Concept Team in South America,
this is exactly what took place in early 2003. Little did the team
members know how far their efforts would go in helping their
colleagues in Visteon's Asia-Pacific and Aftermarket organizations.
For their efforts, the group is being recognized with a prestigious
Leading the Way Summit Award -- one of only six awarded by Visteon,
which has 72,000 employees on six continents. "The Hybrid Radio
Concept Team in Sao Paolo, Brazil, is an inspiration in that they
believed in something and in spite of any challenges they may have
faced, they kept working to bring a new hybrid radio platform to
fruition," said Mike Johnston, president and chief operating
officer. "The fact that this team worked on this concept in their
spare time and after normal work hours is a testament to their
level of dedication and professionalism and for that, they are
being honored with a Leading the Way Summit Award." The genesis for
a hybrid radio concept rose out of the idea of looking for
different ways to reduce the cost of the current radio platform,
according to Alexandre Tasi, software design engineer, hybrid radio
concept team, Visteon South America. It was during this study that
Arthur Peres, product design engineer, and his hybrid teammates
researched the vehicle radio market's needs in terms of product
appearance, technological requirements and especially cost. The
team then determined a need for low cost CD radios and then
developed a prototype to be sold in emerging markets such as
Brazil, China and Mexico. The main idea was to use the most
affordable set of components available within the Visteon supply
base, while searching the market for new component sourcing
opportunities. The team used a tuner carried over from a pre-
existing program and added new parts including an audio processor,
a microcontroller, an audio amplifier and a display driver. With
the support of Brazil's aftermarket team, the radio team determined
the correct approach to this market niche, with the initial target
being dealerships. Later on, Tasi says, the radio will be pushed to
aftermarket stores. The radio will be launched in the South America
market by mid-2004. "Being recognized with a Leading the Way award
was very important, but to now be recognized with a Summit Award is
almost overwhelming," said Tasi. "The team is ecstatic about this
honor because it demonstrates the power of believing in something
and giving it your best to make it happen. It shows that even one
team can have a tremendous impact in helping the company save money
and creating innovative new products." As a result of the South
America team's effort, the new radio concept was used by Visteon's
operations in China to begin quoting on new business with a
customer in that region, as well as generating interest from other
automakers and the Aftermarket. Launched in 2003, the Leading the
Way recognition program honors Visteon employees who demonstrate
exemplary performance, accomplishments or behavior that is
significantly above-and-beyond expectations, or results that
produce noticeable improvement in areas such as quality, value to
the customer, speed and people. The Summit Award is granted
annually and is the most prestigious award associated with the
Leading the Way program. Visteon Corporation is a leading
full-service supplier that delivers consumer-driven technology
solutions to automotive manufacturers worldwide and through
multiple channels within the global automotive aftermarket. Visteon
has approximately 72,000 employees and a global delivery system of
more than 200 technical, manufacturing, sales and service
facilities located in 25 countries.
http://www.newscom.com/cgi-bin/prnh/20040325/DETH023
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO DATASOURCE:
Visteon Corporation CONTACT: Liane Bilicki of Visteon Corporation,
+1-313-755-2916, or Web site: http://www.visteon.com/
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