Focus on consumer-driven innovation builds brand ATLANTA, Dec. 16, 2009 /PRNewswire-FirstCall/ -- Newell Rubbermaid (NYSE: NWL) today announced its Rubbermaid brand ranked first in a consumer survey of favorite home goods brands by Home Furnishings News. "This top rating validates our investment in new product innovation to help consumers get organized throughout the home," said Jeff Hohler, President of Rubbermaid Food & Home Products. "By listening to consumers' needs and solving common consumer frustrations we have continued to gain market share and build consumer preference for the Rubbermaid brand." The Home Furnishings News 2009 Brand Survey asked female consumers to name their favorite brand out of more than 400 in the housewares, textiles, rugs, furniture and tabletop categories. The survey was conducted in September and October 2009 among a random, demographically projectable cross-section sample of women in the United States with a median age of 49 and a median income of $50,200. The Brand Survey is conducted every two years by an independent research firm. About Newell Rubbermaid Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with sales of approximately $6 billion and a strong portfolio of brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Technical Concepts(TM) and Aprica®. This press release and additional information about Newell Rubbermaid are available on the company's Web site, http://www.newellrubbermaid.com/. NWL-PR DATASOURCE: Newell Rubbermaid CONTACT: Nancy O'Donnell, Vice President, Investor Relations; +1-770-418-7723; or Connie Bryant, Manager, Public Relations, +1-770-418-7516 Web Site: http://www.newellrubbermaid.com/ Company News On-Call: http://www.prnewswire.com/comp/765613.html

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