Ipsos becomes the leader of social and government research in Australia with the acquisition of Whereto Research
31 January 2025 - 3:45AM
Ipsos becomes the leader of
social and government research in
Australia with the acquisition of
Whereto Research
Paris, 30 January 2025 -
Ipsos, one of the world’s leading market research
companies, announces the acquisition of Whereto Research, a key
player in public sector research in Australia. Based primarily in
Melbourne, Whereto Research is renowned for its expertise in public
policies and government communication evaluation.
Ipsos has been operating in Australia since more
than 25 years. With a team of over 200 people and offices in
Sydney, Melbourne, Brisbane, and Perth, it offers a full suite of
research services in diverse sectors, including public affairs,
advertising, marketing and media.
Ben Page, CEO of Ipsos, stated:
“Whereto Research’s expertise in public sector and federal research
in Australia, combined with Ipsos’ international presence in this
space, will allow us to offer a broader range of solutions to our
Australian clients. We look forward to collaborating with the
Whereto Research teams to build the best business in Australia
serving national and state governments’ research and evaluation
needs.”
Catherine Boekel and Penny Burke,
Co-Directors of Whereto
Research, added: “Joining Ipsos is a tremendous
opportunity for Whereto Research. Integrating into a leading
international market research group will enable us to accelerate
our development and offer our clients global solutions. We share
the same passion for excellence and innovation with Ipsos, and we
are convinced that this collaboration will create value for our
clients and employees.”
ABOUT IPSOS
Ipsos is one of the largest market research and
polling companies globally, operating in 90 markets and
employing nearly 20,000 people.
Our passionately curious research professionals,
analysts and scientists have built unique multi-specialist
capabilities that provide true understanding and powerful insights
into the actions, opinions and motivations of citizens, consumers,
patients, customers or employees. Our 75 business solutions are
based on primary data from our surveys, social media monitoring,
and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our
ambition to help our 5,000 clients navigate with confidence our
rapidly changing world.
Founded in France in 1975, Ipsos has been listed
on the Euronext Paris since July 1, 1999. The company is part of
the SBF 120, Mid-60 indices, and is eligible for the Deferred
Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP www.ipsos.com
35 rue du Val de Marne75 628 Paris, Cedex 13
FranceTel. +33 1 41 98 90 00
- Press Release - Ipsos - Acquisition Where to Research - January
25 - EN - 013025
Ipsos (EU:IPS)
Historical Stock Chart
From Jan 2025 to Feb 2025
Ipsos (EU:IPS)
Historical Stock Chart
From Feb 2024 to Feb 2025
