At its 30 June 2017 general meeting, Artprice had
made a commitment to take the leading place for Art Market
information on social media, where it had garnered 345K followers.
To achieve this highly ambitious goal, Artprice, and its division
Artmarket, had to acquire over 1 million followers for their
publications over the H2 2017 and H1 2018 period.
And they hit the mark - in exactly 12 months, as
of 25 June 2018, they have grown to 2.3 million followers, rising
beyond expectations and posting a 590% year on year growth (June
2017 / June 2018). Although the Chinese Intranet blocks Western
social media, Artprice has a strong presence in China through its
partner, the Chinese State group ARTRON / AMMA.
Indeed some important international listed
companies believed they could do without the complex social media
but they now suffer from their fatal delay which generated huge
economic damages and cast doubt on their positions. Even with a
remarkable financial budget, the accumulated delay cannot be
compensated due to social media's elaborate architecture. Some
S&P500 companies are perfect illustrations of that case.
According to Thierry Ehrmann, the founder and Ceo
of Artprice, "From now on, the mark made on social media is one of
the essential and vital factors for companies wishing to preserve
their capital and future, going hand in hand with their reputation
and worldwide visibility, as is the case of Artprice, the World
Leader in Art Market information and its Standardised Marketplace
Artmarket.com."
This is why Artprice has made this line of
communication its first choice, foreseeing for a long time the
social media's influence in its marketing, data banks, IT teams and
sales forces, shaping more each day its experience in many social
media platform to generate millions of qualified new followers for
the various paid subscriptions to its databanks.
What's more, Artprice was on a budget which made
it possible to release more than €1 million in results for the
2017 financial year. This budgetary discipline is still topical in
2018. Its unrivaled high quality information, its reputation and
its human and computer science savviness make Artprice the winner
of this global challenge, on a very low budget.
After succeeding in getting the leading position
on Google rankings, it was necessary for Artprice and Artmarket.com
to replicate the world leading position for Art Market information
on social media.
It's a done deal! The proof is in an incredible 590% increase in global
Internet market share, notably on the world's N°. 1 social media
platform Facebook. Artprice's Facebook page has attracted more
than 2.3 million followers, placing it among the most followed
pages in the world. It should be noted that organizations that can
count their followers in the millions form a very tight, elite
group on the global scale.
On Twitter, Artprice and Artmarket tweets are
often retweeted or liked by the most influent world-renowned art
market professionals, as well as V.I.P.s and Market Makers.
Artists, museums, art galleries, auction houses, journalists and
art critics etc. provide positive reinforcement of the name
Artprice for their own subscribers and followers.
By achieving this following of millions of
amateurs, collectors and art professionals, in such a manner, on a
world wide scale, provides Artprice with considerable monetary
saving, and strengthens daily Artprice's global digital
footprint, which, in addition is increased by the Google index
which only rates verified accounts on social media platforms.
The Artprice and Artmarket Twitter accounts have
exceeded 360 millions impressions in one year. Artprice and
Artmarket identifies among its followers close to 100% of the
market share of Art market leaders regardless of the country.
Examples of the prestigious Twitters accounts that
have reacted, by either retweeting or liking Artprice's or
Artmarket's verified Twitter accounts, include the following
prestigious accounts, drawn from 3% of Artpric's global base:
The Louvre Museum, France with 1.41 million
followers, LACMA, USA 1.11 million followers, Christie's worldwide
110 thousand followers, Sotheby's worldwide 102 thousand followers,
Sotheby's Institute, USA 12 thousand followers, Phillips Auctions
worldwide 40 thousand followers, Bonhams Auctions worldwide 41
thousand followers, Van Gogh Museum, Hollande 1.66 million
followers, Guggenheim Museum, NY, USA 3.62 million followers, Paul
Getty Museum, LA, USA 3.23 million followers, Whitney Museum, NY,
USA 1.09 million followers,
Museum of Fine arts Boston, USA 384 thousand
followers, Heritage Auction, USA 58 thousand followers, The Louvre,
Abu Dhabi, UAE 47 thousand followers, The Musée d'Orsay, France 680
thousand followers, MAXX IT, National Museum of Twentieth Century
Arts. Italy: 202 thousand followers, Queens Museum, N, USA 160
thousand followers, Frieze Fairs London 156 thousand followers,
Mory Art Museum Japan 162 thousand followers, Le Figaro FR 2.95
millions followers, Centre Pompidou FR 1.04 million followers,
Musée Hermitage Russia 1.02 million followers, Guggenheim Museum
Bilbao Spain 365 thousand followers, Biennale di Venezia IT 710
thousand followers,
San Francisco MOMA, USA 643 thousand followers,
Brooklyn Museum NY, USA 695 thousand followers, Asian Art Museum
USA 302 thousand followers, Château de Versailles FR 450 thousand
followers, Musée Rodin FR 30 thousand followers, FIAC FR 33
thousand followers, Artspace NY USA 217 thousand followers, Ai
Weiwei "worldwide" 372 thousand followers, White Cube London UK 117
thousand followers, MOCA Los Angeles USA 243 thousand followers ,
Palazzo Grassi IT 29 thousand followers, Gagosian worldwide 398
thousand followers, Serpentine Galleries UK 150 thousand
followers,
Fondation Louis Vuitton FR 30 thousand follower s,
Drouot FR 9 thousand followers, Artcurial FR 10 thousand followers,
Musée d'Art Contemporain de Montréal CA 38 thousand followers, Arte
FR/DE 1.14 million followers, Mucem FR 19 thousand followers, The
Art Newspaper worldwide 379 thousand followers, Jeu de Paume FR 63
thousand followers, Pace Gallery worldwide 133 thousand followers,
Musée des beaux-arts du Canada CA 17 thousand followers, Albertina
Museum Autriche 16 thousand followers,
Memorial Art Gallery USA 35 thousand followers,
Nelson Atkins Museum USA 47 thousand followers, Le Grand Palais FR
798 thousand followers, Palais de Tokyo FR 515 thousand followers,
Jerry Saltz critique NY USA (Pulitzer prize) 511 thousand
followers, Fondation Cartier FR 71 thousand followers, Kelly Crow
(WSJ) USA 26 thousand followers, Valérie Duponchelle FR (critique
at Le Figaro) 9 thousand followers, Judith Benhamou-Huet (critique
and curator) 5 thousand followers, La Villette FR 15 thousand
followers, Petit Palais FR 64 thousand followers, Biennale of
Sydney AUS 25 thousand followers, Rockefeller Center NY USA 69
thousand followers, Roberta Smith USA (critique at the NYT) 39
thousand followers, Musée du Luxembourg FR 49 thousand
followers...
The interaction of these
prestigious accounts constitute a recommendation and approach that
is normally acquired in the long run, for community managers are
not accustomed.
These are not only prestigious, priceless
recommendations, unheard of in the marketing world so far. But they
are also dozens of millions of new potential customers, influential
people with a high purchasing power on the Art Market, for Artprice
and Artmarket to acquire.
Prominent international auction houses have fully
understood the strength of Artprice's and Artmarket's social media
and they entrust them with the promotion of their prestige auctions
on a regular basis throughout the year.
www.artprice.com Copyright thierry
Ehrmann 1987/2018
About
Artprice:
Artprice is listed on the Eurolist by Euronext
Paris, SRD long only and Euroclear: 7478 - Bloomberg: PRC -
Reuters: ARTF.
Artprice celebrates its 20th birthday, editorial
by thierry Ehrmann, founder and CEO of
Artprice. https://www.actusnews.com/fr/ARTPRICE/cp/2017/10/04/artprice-celebrates-its-20th-birthday-editorial-by-thierry-ehrmann-founder-and-ceo-of-artprice
Dicover Artprice in
video: https://www.artprice.com/video
Artprice is the global leader in art price and art
index databanks. It has over 30 million indices and auction results
covering more than 700,000 artists. Artprice Images(R) gives
unlimited access to the largest Art Market resource in the world: a
library of 126 million images or prints of artworks from the year
1700 to the present day, along with comments by Artprice's art
historians.
Artprice permanently enriches its databanks with
information from 6,300 auctioneers and it publishes a constant flow
of art market trends for the world's principal news agencies and
approximately 7,200 international press publications. For its
4,500,000 members, Artprice gives access to the world's leading
Standardised Marketplace for buying and selling art. Artprice is
preparing its blockchain for the Art Market. It is BPI-labelled
(scientific national French label).
Artprice's Global Art Market Annual Report for
2017 published in March
2018: https://www.artprice.com/artprice-reports/the-art-market-in-2017
Artprice's Contemporary Art Market Annual Report
for 2017 - free access
at https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2017
Artprice's press
releases: http://serveur.serveur.com/Press_Release/pressreleaseen.htm and https://twitter.com/artpricedotcom
Artmarket News:
https://twitter.com/artpricedotcom & https://twitter.com/artmarketdotcom
https://www.facebook.com/artpricedotcom & https://plus.google.com/+Artpricedotcom/post
http://artmarketinsight.wordpress.com/
Discover the Alchemy and the universe of
Artprice http://web.artprice.com/video, which headquarters are
the famous Museum of Contemporary Art, the Abode of Chaos
http://goo.gl/zJssd
https://vimeo.com/124643720
The Contemporary Art Museum The Abode of Chaos on
Facebook: https://www.facebook.com/la.demeure.du.chaos.theabodeofchaos999
The Abode of Chaos/Demeure du Chaos Contemporary
Art Museum by thierry Ehrmann,author, sculptor, artist,
photographs https://www.flickr.com/photos/home_of_chaos/sets/72157
Contact ir@artprice.com
Press release (PDF)
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: ARTPRICE COM via Globenewswire
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