NEW YORK, July 17, 2018 /PRNewswire/ -- Today, Sonobi
and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading
provider of omnichannel identity resolution, announced a preferred
partnership for customers of LiveRamp's identity resolution
service, IdentityLink™. This will provide brands and agencies the
ability to seamlessly build media packages using people-based
audiences across Sonobi JetStream's addressable media marketplace.
As a result of this unique partnership, marketers will have a
one-stop data activation platform to deliver more accurate and
relevant messaging based on consumer interests.
This partnership provides marketers visibility to where their
customers and prospects consume premium media content on digital
publishers. Equally important, this joint offering gives LiveRamp's
marketer customers direct control over building deal IDs, the
unique number used to match buyers and sellers of programmatic
media, for more efficient programmatic media activation. As a
result of this partnership, consumers will experience fresher, more
relevant digital engagement from brands, and more easily discover
offerings that meet their needs.
"Data owners are consistently looking for creative ways to
improve the customer journey by leveraging a brand's existing
consumer data across different media types, acquisition strategies,
and devices; all at scale," said Paul
Turner, GM of Technology at LiveRamp. "With Sonobi's
JetStream, we'll be able to provide insights on where an existing
customer audience is in the digital ecosystem and connect a brand's
first-party data directly with premium publishers for smarter and
better controlled media activation across all formats and
devices—all of this is done in a transparent, privacy-conscious and
permission-based way, to further inspire consumer trust and
loyalty, and to protect consumers, brands and business
partners."
CRM teams do not have the same level of control over media plans
as media and agency teams do. Programmatic is likely to be buried
in media buying stacks. This means that any programmatic media
planning targeted against CRM audiences needs to travel a long way
to impact an actual media buy. The Sonobi-LiveRamp partnership cuts
down this journey by connecting CRM databases directly to media
companies with high quality inventory. This enables marketers to
better forecast while media planning and create more impactful
audience segments as well as media experiences. LiveRamp's
customers will gain control of how their audiences are provisioned
and used for advertising messaging, across all desired media
properties.
"This is a completely new approach to media planning and buying
at the CRM level," said Michael
Connolly, chief executive officer at Sonobi. "This
partnership addresses multiple challenges-- it offers customers the
ability to understand where their customers consume media. It also
directly connects brand data with trusted premium publishers
through seamless precise media activation. Moreover, this offering
enables LiveRamp customers to create cross-channel and cross-format
deals with global frequency caps in a straightforward, 100%
transparent process."
The offering will be available for LiveRamp customers only, for
a three month period through a public beta. Agency partners will be
able to participate following the brand beta period.
For more information, please visit www.sonobi.com
About Sonobi
Sonobi is an independent technology
company that provides a fair and equitable media marketplace that
connects advertisers directly with publishers, offering a viable
alternative to the walled gardens. Sonobi's JetStream technology is
transforming the business of traditional impression-based
advertising, unifying comScore 250 premium publishers and Fortune
500 advertisers to collaborate directly to create, and deliver more
addressable communication plans, for the people that matter most --
consumers. For more information please visit http://sonobi.com/
About LiveRamp
LiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. Our services transform the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company, delivering privacy-safe solutions to
market and honoring the best practices of leading associations
including the Digital Advertising Alliance's (DAA) ICON and App
Choices programs. For more information, visit
http://www.LiveRamp.com
Media Contact:
N6A for Sonobi
212.334.9753
sonobi@n6a.com
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