Amplitude Announces New Capabilities to Help Data Leaders Scale Experimentation
New Experiment Groups allows teams to learn,
iterate, and ship faster without compromising results or the
To better support data leaders as they improve their
organization’s experimentation practices, digital analytics leader
Amplitude, Inc. (Nasdaq: AMPL) today announced an expanded suite of
product features for its world-class experimentation offering,
Product and data teams leverage experimentation to continually
test hypotheses for ways to acquire, engage and retain their users.
While data leaders want to drive innovation within their
organization, many find their experimentation programs blocked by
user identity issues, inconsistent metrics, long testing periods,
and duplicative data sets. Built upon Amplitude’s Digital Analytics
Platform and natively integrated with Amplitude Analytics,
Amplitude Experiment helps data leaders unite analytics,
experimentation, and new program management capabilities to scale
their experimentation programs faster and further.
“Leading organizations have identified how to scale
experimentation effectively, consistently measuring the impact of
every feature they ship as they aim to build better products,”
explained Justin Bauer, chief product officer at Amplitude.
Still, the biggest barrier to scaling product experimentation is
having data and analytics to analyze the results of experiments.
Disparate solutions for analytics, A/B testing, and feature
management have worsened this problem, leading to inconsistent data
sources and the complexity of duplicative datasets.
“With the enhancements we're making today—and our native
integration with Amplitude Analytics—we’re making it easier for
teams to scale their A/B testing programs without sacrificing
quality or overburdening data teams," added Bauer. "With every
leader focused on ROI, Amplitude Experiment is an obvious choice.
It drives business value quickly while eliminating duplicative
vendor costs and reducing data spend.”
According to a report from Nucleus Research, Amplitude customers
reported a return on investment within the first six months
following deployment leveraging Amplitude Analytics and Amplitude
Experiment together1. By consolidating experimentation and
analytics, customers saw a 20 percent reduction in costs on
average. They also saw a direct impact on the bottom line metrics,
including a more than 3x average increase in user signups and a 13
percent average increase in revenue.
New experimentation capabilities include:
- Experiment Groups: Scale experimentation without
compromising results or customer experience. Separate subsets of
users from every test with Mutual Exclusion Groups to ensure users
are not subjected to colliding experiments, which obscures results.
With Holdout Groups, designate a set of users as a control group to
understand the cumulative effects across multiple experiments.
- Formula Metrics: Data analysts can build formula-based
metrics that ensure consistent insights and faster, coordinated
action without needing engineering teams to update data
- Controlled-experiment Using Pre-existing Data
(CUPED): Automatically reduce experiment variance with
pre-experiment data to reach statistical significance faster, with
less traffic. With CUPED, teams can better understand how product
changes impact different customer segments.
- Data Quality Checklist: Trust results by easily
monitoring for experiment design, implementation, instrumentation,
and statistical integrity issues proactively.
“We recently adopted Amplitude Experiment to simplify A/B
testing and run concurrent experiments without exposing users to
more than one testing scenario at a time,” said Alexander
Magnusson, manager of data analytics at Brainly. “Experiment lets
us integrate testing and analytics within a single ecosystem, which
makes it a no-brainer.”
Visit Amplitude at booth #1243 at the Gartner Data &
Analytics Summit, going on now through March 22, 2023, or follow
along on Twitter, LinkedIn, and the Amplitude blog for more
updates. To learn more about Amplitude Experiment, request a custom
1Nucleus Research Inc., Product Analytics and Experimentation
Unite with Amplitude, January 2023, Alexander H. Wurm
About Amplitude Amplitude is a leading digital analytics
platform that helps companies unlock the power of their products.
Almost 2,000 customers, including Atlassian, Jersey Mike’s,
NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain
self-service visibility into the entire customer journey. Amplitude
guides companies every step of the way as they capture data they
can trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s 2023 Winter Report. Learn how to optimize your
digital products and business at amplitude.com.
version on businesswire.com: https://www.businesswire.com/news/home/20230321005313/en/
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