ABU
DHABI, UAE, Sept. 4,
2024 /CNW/ -- Anghami (NASDAQ: ANGH), the
leading multi-media streaming platform in the MENA region,
announced a 18.3% growth in its video streaming subscriber base and
significant strategic developments following its recent transaction
with OSN+.
Substantial Subscriber Growth and Premium Adoption
Since the transaction, Anghami's video streaming user base grew
by 18.3% as of the end of July 2024,
with the recent premiere of "House of the Dragons" Season 2 serving
as a key catalyst. Notably, 47% of new subscribers have opted for
the newly launched Premium 4K plan,
signaling strong demand for high-quality content in the MENA
market.
Elie Habib, CEO of Anghami,
commented, "The Anghami-OSN+ transaction has exceeded our
expectations, not only in terms of subscriber growth but also in
enhancing our ability to deliver premium entertainment across both
music and video. Our strategic moves post-merger are already
driving success".
Strategic Initiatives Driving Growth
Anghami's video streaming growth strategy includes several key
initiatives:
- Partnerships: Cross-selling initiatives have expanded
reach through targeted marketing activations. These include
offering free OSN+ trials to Anghami users, yielding conversion
rates exceeding 30%. A strategic partnership with Noon, a leading
e-commerce platform in UAE and KSA, offers OSN+ benefits to Noon
One customers as part of a major marketing campaign. Additionally,
a collaboration with Mobily KSA bundles Anghami Plus and OSN+ in
their Postpaid XStream packages, supported by extensive out-of-home
and online advertising.
- Content Expansion: An exclusive multi-year agreement
with Warner Bros. Discovery enriches OSN+ with premier Max
Originals and Warner Bros films. September's lineup includes "The
Penguin" starring Colin Farrell as
the much-awaited Batman supervillain, a new season of "FROM", the
fourth installment of "My Brilliant
Friend", and the critically acclaimed "Wonka" movie.
Upcoming releases feature "Dune: Prophecy" movie, "Dune: Part 2"
series, "Godzilla x Kong: The New Empire" movie & more to be
announced.
- AI-Powered Personalization: OSN+ has implemented
sophisticated artificial intelligence algorithms to tailor content
recommendations. This advanced system not only suggests shows and
movies aligned with each user's unique tastes but also
intelligently curates the offerings, removing suggestions that fail
to pique interest. Consequently, this dynamic approach has led to
an increase in content diversity consumption.
Anghami remains committed to innovation and growth, aiming to
further solidify its position as the premier entertainment
streaming platform in the MENA region.
About Anghami Inc.
Anghami (NASDAQ: ANGH) is the leading multi-media technology
streaming platform in the Middle
East and North Africa
("MENA") region, offering a comprehensive ecosystem of exclusive
premium video, music, podcasts, live entertainment, audio services
and more. Since its launch in 2012, Anghami has led the way as the
first music streaming platform to digitize MENA's music catalog,
reshaping the region's entertainment landscape. In a strategic move
in April 2024, Anghami joined forces
with OSN+, a leading video streaming platform, forming a digital
entertainment powerhouse. This pivotal transaction strengthened
Anghami's position as a go-to destination, boasting an extensive
library of over 18,000 hours of premium video, including exclusive
HBO content, alongside 100+ million Arabic and International songs
and podcasts. With a user base exceeding 120 million registered
users and 2.5 million paid subscribers, Anghami has partnered with
47 telcos across MENA, facilitating customer acquisition and
subscription payment, in addition to establishing relationships
with major film studios, entertainment giants, and music labels,
both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16
countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.
To learn more about Anghami, please visit:
https://anghami.com.
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SOURCE Anghami