Applied DNA Sciences Collaborates With Advanced Coding Systems to Produce DNA-Embedded Microwires
27 June 2005 - 11:30PM
PR Newswire (US)
Applied DNA Sciences Collaborates With Advanced Coding Systems to
Produce DNA-Embedded Microwires LOS ANGELES, June 27
/PRNewswire-FirstCall/ -- Applied DNA Sciences, Inc. (OTC:APDN)
(BULLETIN BOARD: APDN) , a botanical DNA security solutions company
focused on brand protection and supply chain management to detect
and deter counterfeiting and product diversion, announced today
that the Company has signed a memorandum of agreement with Advanced
Coding Systems, Ltd., (ACS), the world's only producer of
continuous Glass-Coated Amorphous MicroWires used in products for
coding, sensing, authentication, and track and trace. The
memorandum of agreement calls for Applied DNA Sciences and ACS to
develop new security products that marry Applied DNA Sciences'
proprietary botanical DNA security technology with ACS-Advanced
Coding Systems patented technology. ACS will exclusively
manufacture the new MicroWire products embedded with DNA and
Applied DNA Sciences will exclusively market the new products
worldwide. The collaboration is to develop a new scientific
capability in the security technology industry, viz, a DNA-embedded
Digital Magnetic Identification Device (DNA-DMID). The DNA-DMID
will be a contactless nano-technology with a reader capable of
identifying a unique magnetic signature embedded into labels, tags
and products. The reader has the ability to read directly through
the walls of cartons and containers and identify the contents
inside. The MicroWire products emanate unique magnetic signatures,
enabling instant identification by hand-held or production line
contactless readers. The DNA-embedded MicroWires can be integrated
into product packaging, cartons, paper, tags, clothing, passports,
security documents, works of art and virtually any product
requiring identification. The combined technology will provide
corporations and governments unique security solutions that
currently do not exist in the security marketplace in terms of
efficiency and low cost. The incorporation of DNA encryption into
the MicroWire Technology provides forensic security for brand
owners. ACS' leadership in product authentication and track and
trace is the result of a seven year multi-million dollar investment
in the development of amorphous MicroWire Technology and
contactless readers. The new Technology enables covert brand
protection, anti-diversion and electronic article surveillance. ACS
is in the final stages of completing a market test with a
multi-national packaging corporation in Europe. Peter Brocklesby,
President of Applied DNA stated, "We believe the combination of DNA
security with its forensic authentication capability and Amorphous
Glass-Coated MicroWires, with their ability to transparently
verify, track and trace products, will represent a breakthrough in
security technology. DNA-DMID Technology will allow Customs
inspectors and brand security officers to interrogate a product
directly through containers, or on-shelf. The ability to validate
the authenticity of products without the need to open boxes,
cartons and shipping containers speeds up the authentication
process and allows the inspection of a greater volume of materials.
As a result, policing against counterfeiting becomes more
efficient." Yoav Dvir, Chief Executive Officer of ACS, said, "We
are pleased to work with Applied DNA Sciences to incorporate the
advantages of DNA into our sophisticated Amorphous MicroWire
products. DNA-DMID will provide an instant, low cost security
technology for the global anti-counterfeit and brand protection
market. Our existing product lines AuthtiFiber (TM) authentication
and DataFiber (TM) track and trace products will now be enhanced by
the forensic qualities provided by Applied DNA Sciences." The new
DNA-Amorphous MicroWire products will provide public and private
sector clients with covert authentication and track and trace
information in non-line-of-sight applications, and provide the
capability to instantly read through product packaging and shipping
materials and containers. Hand-held or online readers are used to
detect and register a read-only code, which cannot be erased or
forged. These newly developed products will provide covert
coding-based solutions for a wide range of industries, including:
homeland security, pharmaceutical, beauty products, luxury goods,
automotive and fine art/collectibles. ABOUT APPLIED DNA SCIENCES,
INC. Applied DNA Sciences, Inc. provides proprietary DNA-embedded
security solutions, using plant DNA, to verify authenticity and
protect corporate and government agencies from counterfeiting,
fraud, piracy, product diversion, identity theft and unauthorized
intrusion into physical plant and databases. Applied DNA Sciences,
Inc., 9229 West Sunset Boulevard Los Angeles, CA 90069; Tel:
+1-310-860-1362; Fax: +1-310-860-1303, http://www.adnas.com/. ABOUT
ACS -- ADVANCED CODING SYSTEMS, LTD. Founded in 1999, ACS(TM)
focuses on developing and processing technologies related to
embedding amorphous magnetic materials for use in a variety of
commercial applications. ACS(TM) shareholders include The AMT Group
and the multinational technology group Elron Electronic Industries
Ltd (NASDAQ:ELRN); AMT Ltd., a worldwide leader in the Cables &
Wires Industry; and Israel's leading label printer, Pitkit Printing
Enterprises Ltd (TASE:PITK). ACS(TM) is headquartered in Israel
(http://www.acs-coding.com/) FORWARD LOOKING STATEMENT Except for
historical information contained herein, the matters set forth in
this press release, such as statements relating to the Company's
ability to drive technological developments and the acceptance and
timing of product introductions, are forward-looking statements
that are subject to risks and uncertainties, including timely
development and acceptance of new products, the impact of
competitive products and pricing, the timely development and
release of products by suppliers, and other risks detailed in the
Company's periodic filings as filed with the SEC. DATASOURCE:
Applied DNA Sciences, Inc. CONTACT: Adrian Butash, Executive Vice
President of Applied DNA, +1-310-860-1362, ; or Tim Clemensen,
+1-212-843-9337, , or Jennifer Gould, +1-212-843-8037, , both of
Rubenstein Public Relations for Applied DNA Sciences, Inc. Web
site: http://www.adnas.com/
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