Schaedler Yesco Chooses Bridgeline’s HawkSearch
10 February 2024 - 12:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing
software, today announced Schaedler Yesco, an Electrical
Distribution Company with 29 locations representing over 1,000
brands including Siemens, Philips, Rockwell Automation and 3M, has
chosen Bridgeline's HawkSearch to power its website's search.
HawkSearch will enhance Schaedler Yesco's eCommerce strategy by
offering precise search tailored to electrical industry
professionals and consumers alike. This includes advanced part
number search functionality for both full and partial numbers, unit
of measurement conversion, and merchandising tools to run
product-specific campaigns.
The implementation enables customers to conduct searches using
partial product numbers or descriptions of an item's function. For
example, a customer seeking an indoor lighting fixture with a
remembered fragment like "MG-3R" or its “3-inch LED indoor
downlight fixture” can input this into HawkSearch. The system
quickly suggests relevant matches, such as the "Philips PHLFIXT
MG-3R-06930-NF-1W 3" ROUND LED MINI GIMBAL DOWNLIGHT," showcasing
its precision in handling both partial information and functional
descriptions.
Founded in 1924, Schaedler Yesco operates 29 locations across
Pennsylvania, Ohio, and New York, delivering products and services
for lighting, datacom, automation, and industrial needs.
HawkSearch's capabilities are designed to handle the intricate
requirements of Schaedler Yesco's diverse inventory, offering
solutions for complex search queries that are essential for the
electrical industry's professionals and clients.
HawkSearch's adoption by Schaedler Yesco underscores
Bridgeline's growing influence in the electrical distribution
market, joining other leading distributors like Kirby Risk and
State Electric Supply in leveraging HawkSearch to increase their
online growth. This trend highlights Bridgeline's dominance in
providing search tailored to the unique requirements of the
electrical industry.
Ari Kahn, CEO of Bridgeline Digital, said, "Our partnership with
Schaedler Yesco demonstrates our ongoing commitment to the
electrical distributor industry. HawkSearch's advanced search
functionalities are crucial for meeting the complex demands of
Schaedler Yesco's clientele, ensuring a seamless and efficient
online shopping experience."
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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