Electrical Distributor Launches Bridgeline’s AI-Powered HawkSearch on Optimizely
02 May 2024 - 10:30PM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in
AI-powered marketing technology, announced today that an electrical
distribution leader has implemented Bridgeline's AI-powered search
technology, HawkSearch, to power their eCommerce site on the
Optimizely platform.
HawkSearch will enhance the distributor's revenue, already over
$200 million annually, through its AI-powered search bar that
offers a more personalized user experience. HawkSearch will
increase sales through features such as Measurement Conversion. A
customer can search for “2 ft LED light” and HawkSearch will
provide results in matching products with alternative measurement
listings such as “24-inch LED light.”
With HawkSearch, the distributor’s product discovery will become
more user-friendly for industry professionals and consumers alike.
The platform incorporates tools like autocomplete and visitor
targeting results for enhanced navigation.
Ari Kahn, CEO of Bridgeline, stated, “The electrical
distribution leader’s selection of HawkSearch is a strong
endorsement of our relentless pursuit of AI innovation that serves
the demands of electrical distribution. With our HawkSearch AI, we
continue to expand our customer base within electrical distribution
and aim to become the industry standard for search within B2B
distribution.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
Bridgeline Digital (NASDAQ:BLIN)
Historical Stock Chart
From Aug 2024 to Sep 2024
Bridgeline Digital (NASDAQ:BLIN)
Historical Stock Chart
From Sep 2023 to Sep 2024