Bridgeline Releases Athena Update with GenAI-Powered Smart Responses
13 June 2024 - 10:30PM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in
AI-powered marketing technology, is pleased to announce the
successful launch of its highly anticipated HawkSearch “Athena”
update. This milestone introduces GenAI-powered “Smart Responses,”
which drives engagement and revenue growth for businesses utilizing
HawkSearch.
The Athena release of GenAI Smart Responses is now generally
available (GA) for the public. This enhances conversions for
eCommerce customers with dynamic, conversational dialogues based on
search queries, prompting follow-up questions and suggestions to
imitate a personalized online sales assistant. This boosts
engagement and helps users find what they need quickly.
Now, when a user searches for something like “linen summer
dresses for vacation” on a fashion eCommerce site, HawkSearch Smart
Response will summarize and compare the fabrics used in the dresses
available above the search results. This provides the user with
at-a-glance information needed to make a stylish and confident
purchase swiftly, boosting the eCommerce site’s revenue.
John Murcott, EVP of Product & Strategy, stated,
“HawkSearch’s Athena release brings state-of-the-art GenAI
technology to complement our existing RAG (Retrieval-augmented
Generation) eCommerce search, offering accurate, personalized
answers and summaries for every unique query.”
Ari Kahn, CEO, said, “With the Athena release, we're reinforcing
our commitment to AI innovation by providing GenAI capabilities
designed to help customers increase their site revenue.”
For a walkthrough of the new features and functionality in the
Athena release, join us for our webinar this afternoon, June 13th,
at 9am PT / 12pm ET here. Find more details and release notes for
Athena through this link.
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact:
Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
Written by Nicolas J. Prizzi
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