Beyond Meat® Announces Leadership Appointments to Marketing and Communications Teams
25 October 2019 - 7:05AM
Beyond Meat, Inc. (NASDAQ: BYND) (“Beyond Meat”), a leader in
plant-based meat, today announced the appointment of three consumer
goods veterans to further strengthen the marketing and
communications teams. Stuart Kronauge has been appointed Chief
Marketing Officer, Marc Patrick will join as Senior Vice President
of Marketing, and Shira Zackai has assumed the role of Vice
President and Head of Communications.
“We are thrilled to welcome Stuart, Marc, and Shira to the
Beyond Meat team,” said Ethan Brown, Beyond Meat’s President and
Chief Executive Officer. “We are squarely focused on scaling Beyond
Meat into a global protein company that satisfies a growing
population’s demand for delicious and satiating,
center-of-the-plate protein. We’ve built our company in dialogue
with the consumer, being inspired by, and hopefully in turn,
inspiring them. As we continue to expand at an accelerated pace, it
is as important as ever that we continue to tell our story, that we
remain in dialogue with a widening group of consumers, and that we
educate the public on the nutritional and environmental benefits of
Going Beyond. The addition of each of these accomplished leaders
represents a continued investment in our vision to bring Beyond
Meat to consumers across the globe.”
Stuart Kronauge will join Beyond Meat as Chief Marketing Officer
with over 20 years of marketing and brand building experience at
The Coca-Cola Company, most recently as President, Sparkling Brands
serving as a driving force behind the resurgence of sparkling
brands such as Coca-Cola, Coke Zero, Diet Coke, Sprite and Fanta.
During her tenure at Coca-Cola, Ms. Kronauge has held numerous key
roles in the company’s North America business, including President,
USA Operations, Senior Vice President, Marketing, Senior Vice
President, Sparkling Beverages, Vice President, National Customer
Marketing, and Vice President of the Walmart and Sam’s Club
U.S. total beverage business. Stuart will join Beyond Meat in
January 2020.
Marc Patrick will join Beyond Meat as Senior Vice President of
Marketing. Mr. Patrick has extensive expertise in building brand
loyalty via storytelling, products, services and experiences that
create impact. Mr. Patrick has spent over 20 years at Nike, Inc.
holding numerous key roles across sport categories, marketing
functions and business geographies. In his most recent years at
Nike, Mr. Patrick served in global leadership roles including Vice
President of Global Brand Marketing for Nike Golf, Senior Director,
Global Brand Marketing for Specialty Categories, and Senior
Director, Global Brand Communications, where he led teams to drive
cross-category ‘Just Do It’ campaigns across existing and new forms
of content. Mark will join Beyond Meat in November 2019.
Shira Zackai joins Beyond Meat as Vice President and Head of
Communications, leading corporate, brand and executive
communications. Ms. Zackai will look to further drive brand
awareness, visibility and consumer engagement through strategic,
innovative, and impactful communications. Ms. Zackai brings more
than 15 years of deep communications experience to her role at
Beyond Meat, with a background that includes leadership roles in
both agency and corporate settings. She has developed and
implemented public relations programs for Fortune 500 companies as
well as disruptive startups in the consumer product, food,
technology and financial sectors. Shira joins Beyond Meat today,
October 24, 2019.
About Beyond Meat
Beyond Meat is one of the fastest growing food companies in the
United States, offering a portfolio of revolutionary plant-based
meats. Founded in 2009, Beyond Meat has a mission of building meat
directly from plants, an innovation that enables consumers to
experience the taste, texture and other sensory attributes of
popular animal-based meat products while enjoying the nutritional
and environmental benefits of eating its plant-based meat products.
Beyond Meat’s brand commitment, “Eat What You Love,” represents a
strong belief that by eating its portfolio of plant-based meats,
consumers can enjoy more, not less, of their favorite meals, and by
doing so, help address concerns related to human health, climate
change, resource conservation and animal welfare. Beyond Meat’s
portfolio of fresh and frozen plant-based proteins are sold at more
than 53,000 retail and foodservice outlets worldwide.
Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger
and #GoBeyond on Facebook, Instagram and Twitter.
Forward-Looking Statements
Certain statements in this release constitute "forward-looking
statements." These statements are based on management's current
opinions, expectations, beliefs, plans, objectives, assumptions or
projections regarding future events or future results. These
forward-looking statements are only predictions, not historical
fact, and involve certain risks and uncertainties, as well as
assumptions. Actual results, levels of activity, performance,
achievements and events could differ materially from those stated,
anticipated or implied by such forward-looking statements. While
Beyond Meat believes that its assumptions are reasonable, it is
very difficult to predict the impact of known factors, and, of
course, it is impossible to anticipate all factors that could
affect actual results. There are many risks and uncertainties that
could cause actual results to differ materially from
forward-looking statements made herein including, most prominently,
the risks discussed under the heading “Risk Factors” in the
Company’s Form 10-Q for the quarter ended June 29, 2019 filed with
the Securities and Exchange Commission ("SEC") on July 29, 2019, as
well as other factors described from time to time in the Company's
filings with the SEC. Such forward-looking statements are made only
as of the date of this release. Beyond Meat undertakes no
obligation to publicly update or revise any forward-looking
statement because of new information, future events or otherwise,
except as otherwise required by law. If we do update one or more
forward-looking statements, no inference should be made that we
will make additional updates with respect to those or other
forward-looking statements.
Contacts
Media:Allison Aronoff858-735-7344aaronoff@beyondmeat.com
Investors: Katie
Turner646-277-1228Katie.turner@icrinc.com
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