LOUISVILLE, Ky., Jan. 5, 2022 /PRNewswire/ -- Kentucky Fried
Chicken and Beyond Meat® are kicking off the new year with a
Kentucky Fried Miracle as the highly-anticipated plant-based*
Beyond Fried Chicken makes its nationwide debut. Beginning
Monday, January 10, KFC restaurants
across the U.S. will offer Beyond Fried Chicken for a limited time,
while supplies last.**
The plant-based Beyond Fried Chicken was developed by Beyond
Meat exclusively for KFC. It's packed with delicious flavor and the
juicy satisfaction that you'd expect from KFC's iconic fried
chicken but in a plant-based option that's still finger lickin'
good.
"The mission from day one was simple – make the world-famous
Kentucky Fried Chicken from plants," said Kevin Hochman, president, KFC U.S. "And now over
two years later we can say, 'mission accomplished.'"
KFC was the first national U.S. QSR to introduce plant-based
chicken when it tested its first iteration of Beyond Fried Chicken
in August 2019 as a part of a
limited-run test in Atlanta. The
launch was an overwhelming success with the test store selling out
in less than five hours.
In 2020, Kentucky Fried Chicken and Beyond Meat expanded the
test to select restaurants in Nashville and Charlotte. That summer, KFC shared a sneak
peek of Beyond Fried Chicken at select restaurants in Southern California, which led to another
sell-out in just one week.
"We couldn't be prouder to partner with KFC to offer a
best-in-class product that not only delivers the delicious
experience consumers expect from this iconic chain, but also
provides the added benefits of plant-based meat," said Ethan Brown, Founder and CEO, Beyond Meat. "We
are truly thrilled to make it available to consumers
nationwide."
In a new campaign celebrating the partnership, KFC and Beyond
Meat are rolling out the "Magic Chicken Carpet" for actress,
producer, and creator Liza Koshy,
who swoops in to reveal the Kentucky Fried Miracle of plant-based
Beyond Fried Chicken. Liza rose to fame on social media bringing
equal parts funny, fantastical, and slightly unexpected (kind of
like the idea of plant-based fried chicken) content to fans
worldwide.
Beyond Fried Chicken is served with a choice of your favorite
KFC dipping sauce– Honey BBQ, Ranch, Honey
Mustard and KFC Sauce. It is available as KFC's first ever
plant-based combo meal with Secret Recipe Fries and a medium drink,
or à la carte in six or 12-piece orders. Prices will start at
$6.99, tax extra, and may vary by
location.
In a miracle of another kind, guests can skip the drive-thru
line by ordering through KFC's newest Quick Pick-Up option on the
KFC app or KFC.com, at participating locations. After placing a
digital order for Quick Pick-Up, guests can head to the restaurant,
park in dedicated VIP parking spots, and run inside to grab their
hot and ready order waiting for them on KFC's new Quick Pick-Up
shelf. It's the fastest way to enjoy your Beyond Fried Chicken!
*Not prepared in vegan/vegetarian manner.
** Availability and participation may vary.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most
popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™
Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side
items. There are more than 26,000 KFC restaurants
in over 145 countries and territories around the
world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM). For more information,
visit www.kfc.com. Follow KFC on Facebook, Twitter,
Instagram and Tik
Tok.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is
one of the fastest growing publicly-traded food companies in
the United States, offering a
portfolio of revolutionary plant-based proteins made from simple
ingredients without GMOs, bioengineered ingredients, hormones,
antibiotics or cholesterol. Founded in 2009, Beyond Meat products
are designed to have the same taste and texture as animal-based
meat while being better for people and the planet. Beyond Meat's
brand commitment, Eat What You Love™, represents a strong belief
that there is a better way to feed our future and that the positive
choices we all make, no matter how small, can have a great impact
on our personal health and the health of our planet. By shifting
from animal-based meat to plant-based protein, we can positively
impact four growing global issues: human health, climate change,
constraints on natural resources and animal welfare. As of
September 2021, Beyond Meat had
products available at approximately 128,000 retail and foodservice
outlets in over 85 countries worldwide. Visit www.BeyondMeat.com
and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook,
Instagram, Twitter and TikTok.
![KFC and Beyond Meat are rolling out the “Magic Chicken Carpet” for actress, producer, and creator Liza Koshy, to celebrate the ongoing partnership and nationwide debut of Beyond Fried Chicken. KFC and Beyond Meat are rolling out the “Magic Chicken Carpet” for actress, producer, and creator Liza Koshy, to celebrate the ongoing partnership and nationwide debut of Beyond Fried Chicken.](https://mma.prnewswire.com/media/1720087/Liza_Koshy_Floating_2.jpg)
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