Central Garden & Pet Expands Major League Baseball Partnerships; New and Renewed Sponsorship Agreements with Major League Baseb
14 July 2006 - 6:45AM
Business Wire
Central Garden & Pet Company (NASDAQ:CENT) today announced new
partnerships with Major League Baseball's New York Mets, Atlanta
Braves and the Seattle Mariners, and renewed agreements with the
Texas Rangers and the Oakland Athletics. Together, the teams and
Central's leading brands of garden and pet supplies will roll out a
series of special events that are bound to be enjoyed by baseball
fans, families, and their pets throughout the second half of the
season. This is Central's second sponsorship season with Major
League Baseball teams, which comes on the heels of successful
partnerships with NFL football squads last fall. "Baseball has
proven to be a great fit for our consumer marketing initiatives,"
commented Jim Heim, President of the Pet Division, Central Garden
& Pet. "We are expanding our strategic partnerships with other
large market major league baseball teams in 2006, to further
promote our innovative garden and pet branded products and our
message of responsible pet ownership to a large base of families
and individuals who either own or are considering owning a pet. The
teams have been very creative in helping us produce some fun and
educational events that should make this a very exciting second
half of the 2006 baseball season. Some of the special promotions
and events on tap include: -- Retail sweepstakes called "Family
Fantasy Days" where fans and their families are encouraged to visit
participating pet retailers to enter for chances to win fantasy
experiences with their favorite team, including team meet-n-greets,
signed merchandise, on field access and VIP hospitality. -- Video
board promotions where fans have the opportunity to submit photos
of their family pet dressed up in their favorite team gear for
chances to win tickets to a future game and have their pet's photo
displayed on the video board at the stadium. -- Dog Days at the
Ballpark where fans can bring their four legged friends for an
enjoyable day at the game. -- Pet adoption events at ballgames
where fans will have the opportunity to learn about responsible pet
care and actually have the chance to adopt a dog or cat. --
Calendar giveaways featuring players, adoptable pets, pet tips and
coupons for great pet products from Central's various pet brands.
All promotions will highlight one or more of Central's brands
including Pennington, TFH/Nylabone, Four Paws, Kaytee, Breeder's
Choice, Super Pet, All-Glass Aquarium and Zodiac. In addition to
branding opportunities with the teams, Central brands will be
featured in retail store special displays, with online tie-ins and
through onsite consumer sampling at the ballparks. "Bark in the
Park is a great way to extend our relationship with Central Garden
& Pet while letting our fans enjoy the game with their furry
loved ones," said Jim Allen, Atlanta Braves Senior Director of
Sales. Paul Asencio, Director of Sales and Services for the New
York Mets added, "The New York Mets are extremely excited to be
working with Central Garden & Pet and its pet brands,
particularly Nylabone and Four Paws, both of which are located in
the New York/New Jersey metro area." Central Garden & Pet
Company is a leading innovator, marketer and producer of quality
branded products for the pet and lawn and garden supplies markets.
Our pet products include pet bird and small animal food, aquarium
products, flea, tick, mosquito and other pest control products,
edible bones, cages, carriers, pet books, and other dog, cat,
reptile and small animal products. These products are sold under a
number of brand names, including Kaytee, All-Glass Aquarium,
Oceanic, Kent Marine, Energy Savers Unlimited, Zodiac, Pre-Strike,
Altosid, Nylabone, TFH, Four Paws, Interpet, Farnam and Breeder's
Choice. Our lawn and garden products include grass seed, wild bird
food, weed and insect control products, decorative outdoor patio
products and ant control products. These products are sold under a
number of brand names, including Pennington, Norcal Pottery, New
England Pottery, GKI/Bethlehem Lighting, Lilly Miller, Ironite,
Matthews Four Seasons, AMDRO, Grant's, Sevin and Over 'n Out. For
additional information on Central Garden & Pet, including
access to the Company's SEC filings, please visit the Company's
website at http://www.central.com/.
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