Comcast Unveils “Watch to Unlock” Capabilities for The 2024 Paris Olympics
25 July 2024 - 12:00AM
Business Wire
Passport to Paris, a first-of-its-kind
interactive experience, rewards live viewing and fan engagement
instantly with digital keepsakes and other perks.
Comcast today announced the launch of Passport to Paris for
Xfinity customers, an innovative experience designed to give fans,
gamers, and collectors new ways to watch and engage with
NBCUniversal’s coverage of The Paris 2024 Olympic and Paralympic
Games.
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the full release here:
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Comcast has unveiled “Passport to Paris”:
a new interactive gaming and digital collecting experience that
introduces “watch to unlock” capabilities for Xfinity Rewards
members, tied to NBCUniversal’s coverage of The Paris 2024 Olympics
and Paralympic Games. (Photo: Business Wire)
Passport to Paris offers a first-of-its-kind “watch to unlock”
capability for Xfinity Rewards members who watch select live
coverage of the Olympics on NBCUniversal’s broadcast and cable
networks, as well as streaming on Peacock, with digital passport
stamps commemorating the events. Customers will unlock bigger and
better rewards the more they watch and interact, and earn stamps in
their digital passport through interactive quizzes and polls, which
can be redeemed for rewards online or in the app. As an added
benefit, the first 20,000 participants will unlock a
limited-edition Olympic Games Paris 2024 pin and passport stamp: a
platform first for pairing digital and physical rewards.
“One of the great benefits of being a Xfinity Rewards member is
exclusive access to new products and features like Passport to
Paris,” said Pooja Kapadia, Vice President of Customer
Loyalty and Rewards. “The Paris Olympics are a great opportunity to
create a first-of-its-kind experience centered around the most
anticipated event of the year.”
Passport to Paris is easily accessible through The Olympics hub
on Xfinity X1. Scanning a QR code will drive customers to the
Xfinity Rewards portal where they can activate the experience and
start playing. Xfinity Rewards is free for Xfinity customers. Sign
up is easy and fast in the Xfinity App or online at
xfinity.com/rewards.
Passport to Paris joins a host of other new features and
functionality Xfinity is rolling out for The Olympic Games,
including enhanced 4K, interactive athlete experiences,
personalized playlists, and more. It’s all part of a growing list
of platform enhancements aimed at capturing the shifting landscape
in entertainment and sports.
“We believe the home’s largest screen will evolve to meet the
needs of the customer, which is why we’re building and testing new
features such as Passport to Paris that embrace all the momentum in
live sports, and strategically set the stage for new opportunities
in e-commerce and blockchain enabled collecting,” said Piers
Lingle, Senior Vice President, Emerging Product and Technology
at Comcast. “We see a wide-open opportunity to leverage the power
of our Entertainment OS platform to inject more interaction into
the TV experience in contextual and simple ways.”
About Comcast
Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences. Visit www.comcastcorporation.com for more
information.
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