Victor6
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Digital Generation Inc. : Siemens Launches Major Online Campaign with PHD and DG MediaMind
08/06/2013 | 09:27am US/EasternRecommend:
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Siemens Launches Major Online Campaign with PHD and DG MediaMind
Leading Publishers including Bloomberg, Salon, Fox, TIME, BBC & The Atlantic, Create High Impact, Exclusive Programs to Increase Brand Engagement
August 5, 2013 - New York, NY - DG® (NASDAQ: DGIT), the world's leading multiscreen ad management company, and PHD, a leading global strategic planning network, announced the kickoff of a multichannel Siemens campaign. The goal of the campaign is to raise brand awareness with a focus on Siemens' contribution to manufacturing in North America.
The campaign represents a shift in Siemens' advertising strategy that will now include running more high impact programs with fewer publisher partners. Each of the publishers was handpicked by PHD and will be committing significant media resources to the Siemens brand. For example, Bloomberg will be creating a specific manufacturing channel that will be solely sponsored by Siemens.
"It is very important for us that our brand is aligned with the content where the ads appear in order to maximize impact and send a consistent brand message," said, Josh Kidd, Senior Digital Marketing Manager, Siemens. "The PHD methodology coupled with DG MediaMind technology will enable us to execute on that strategy."
"PHD went through a rigorous process to choose which publisher partners would best meet the Siemens high-impact strategy," said Michael Hill, Digital Supervisor, PHD. "The MediaMind campaign management platform enables us to deliver high impact formats, together with rigorous analytics and stellar customer service, for a key client."
"The Siemens campaign is an excellent example of a high impact program coupled with network exchanges for efficiencies," said Ricky Liversidge, DG CMO. "PHD, known for their planning, was able to leverage our campaign management technology in order to maximize impact."
The campaign, scheduled to start at the beginning of August, will run on leading publishers such as Bloomberg, Salon, Fox, TIME, BBC & The Atlantic, and will include breakthrough IAB formats such as the Filmstrip, Billboard and Pushdown.
For a demo of one of the campaign creatives, visit here .
About PHD
PHD is a global media and communications agency that has been built on a culture of thought leadership, creativity and innovation. The agency has an industry-leading reputation for strategic planning across all disciplines, with a presence in 65 markets with over 2,500 employees worldwide.
PHD's mantra, "Finding a Better Way", is a philosophy that permeates their culture, infusing and energizing their employees to strive for best-in-class service, ideas and execution for every campaign.
Under the ownership of Omnicom Group Inc., (NYSE: OMC) and as one of the media networks under Omnicom Media Group, PHD's global and EMEA headquarters are in London with regional hubs located in New York, Miami, Budapest and Singapore.
About Siemens
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse in electronics and electrical engineering, operating in the industry, energy, healthcare, and infrastructure & cities sectors. For more than 165 years, Siemens has built a reputation for leading-edge innovation and the quality of its products, services and solutions. With 370,000 employees in 190 countries, Siemens reported worldwide revenue of approximately $102 billion in fiscal 2012. Siemens in the USA reported revenue of $22 billion and employs approximately 60,000 people throughout all 50 states and Puerto Rico. For more information on Siemens in the United States, visit www.usa.siemens.com.
About DG
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world's largest hybrid satellite and internet network for broadcast video delivery, the company's unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries. For more information, visit http://www.dgit.com.
Media Contacts:
Gina Preoteasa
Trylon SMR
212-905-6060
Gina@TrylonSMR.com
Dana Miller, Director of Corporate Communication, DG
Tel. 646-437-3737
press@dgit.com
bullmarket2222
13 years ago
We Get the Word Out
Advertisers partner with DG for innovative solutions that empower creative talent and ensure their content makes it to the right destination in the right format — on time and on-budget. From research and asset management to production and distribution, we’re proud to serve as a reliable resource for the majority of advertisers in North America.
Advertisers and brands turn to DG's SourceEcreative® to view new work and for ongoing inspiration as well as to track new trends and ideas and survey worldwide talent.
They count on SpotCentral® year after year to confidently distribute their advertising creative on-time, accurately and cost effectively.
They turn to AdGallery® to archive their advertising assets, share and collaborate with agencies, provide spots for affiliates and franchisees to use, and streamline workflows to accelerate decisions and communication.
Advertisers, from the brands teams to procurement, can rely on DG to help develop, institute and manage best practices across their organization, ensuring agency compliance throughout the asset management supply chain to provide cost, resource, and time savings.
DG has proven invaluable in on-boarding and off-boarding agencies for some of the largest brands in the world.
Our world-class service organization leverages decades of institutional knowledge to ensure that the “black box” of media operations is seamless and optimal for your organizational needs.
bullmarket2222
13 years ago
Business Summary
Digital Generation, Inc. provides digital technology services that enable the electronic delivery of advertisements, syndicated programs, and video news releases to traditional broadcasters, online publishers, and other media outlets. The company operates two digital networks, which link approximately 5,000 advertisers, advertising agencies, and content owners with approximately 29,000 television, radio, cable, print, and Web publishing destinations electronically. It is also involved in electronic and physical distribution of broadcast advertising content, such as video, audio, and print content to broadcasting stations, as well as delivers political advertising during election campaigns providing a response mechanism for candidates and issue groups, and offers advertising services to advertising agencies and advertisers. In addition, the company delivers digital video broadcast services through its Digital Media Gateway platform; and operates SourceEcreative, an online database of content and credits of the U.S. television commercials for the advertising and TV commercial production industry. Its ancillary services include storage of client masters or storyboards, editing of materials, tagging content, dubbing, video duplication, and copying of media onto various physical multimedia formats; and media asset management, which enables automatic archiving. Further, the company offers online advertising campaign management and deployment products that allows publishers, advertisers, and their agencies to manage the process of deploying online advertising campaigns through its online advertising platforms. Digital Generation, Inc. operates in the United States and internationally. The company was formerly known as DG FastChannel, Inc. Digital Generation, Inc. was founded in 1991 and is headquartered in Irving, Texas.
bullmarket2222
13 years ago
DGIT.... Current PPS 11.90
Digital Generation Said to Snub Takeover Bid Topping $20
By Serena Saitto and Jeffrey McCracken - Jun 6, 2012 3:26 PM CT
Extreme Reach Inc. made an offer of more than $20 a share for rival Digital Generation Inc. (DGIT) that was rejected by the advertising-management company, said a person with direct knowledge of the situation. Digital Generation’s stock surged 26 percent.
Extreme Reach was told that the combination with Digital Generation might raise antitrust concerns, said the person, who declined to be identified as the deliberations are private. The company, which bid with Providence Equity Partners, has been excluded from the process, according to the person.
The per-share offer is more than double Digital Generation’s closing stock price yesterday. The Irving, Texas- based company, working with Goldman Sachs Group Inc. on finding buyers, tried to sell itself a year ago, when its name was DG FastChannel, people close to the situation said at the time.
That sale process stalled after Digital Generation agreed to buy MediaMind Technologies Inc. last June, the person said. The company paid $481.3 million for MediaMind, according to data compiled by Bloomberg. Digital Generation’s market value had sunk by about two-thirds since then through yesterday.
Fellow Suitors
Digital Generation’s sale process also attracted interest from Hellman & Friedman LLC and other private-equity firms, said another person with knowledge of the matter. Goldman Sachs sent out information on the company in recent weeks, that person said.
The stock climbed to $12.13 today in New York, giving the company a market value of $334.5 million. The market capitalization as of yesterday was $264.4 million.
Closely held Extreme Reach, based in Needham, Massachusetts, operates a network connecting more than 2,000 advertisers and agencies to major broadcast networks and websites. Co-founder John Roland, who also serves as chairman and chief executive officer, had served as president of Digital Generation’s predecessor before starting Extreme Reach.
Representatives at Extreme Reach and Digital Generation didn’t immediately return calls seeking comment. A spokesman at Goldman Sachs declined to comment.
Digital Generation generated sales of $92.8 million in the first quarter, a 46 percent increase from a year earlier. Reuters reported earlier that Hellman & Friedman was looking at Digital Generation.
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