VALCOURT, QC and NORTH SALT-LAKE, UT, Feb. 14,
2025 /CNW/ - BRP Inc. (TSX: DOO) (NASDAQ: DOOO)
and Tread Lightly!, a U.S.-based nonprofit dedicated to promoting
responsible outdoor recreation through stewardship and educational
programs, are proud to announce the launch of the Responsible Rider
Masterclass. The Responsible Rider Masterclass is a free series of
online trainings that aims to empower riders of the global
powersports community, to ride safely and responsibly, to look out
for each other and to safeguard trails and playgrounds.
The first module in the training series is available for all
snowmobilers at: responsiblerider.com. Additional trainings,
covering more playgrounds, off-road, on-road and on water, will be
launched in the coming months in French, English and Spanish. The
training series also features powersports ambassadors, making them
interactive and entertaining.
The Responsible Rider Masterclass is based on the BRP
Responsible Rider program's three pillars - riding etiquette,
environment and safety. The objective of the program is to provide
the necessary guidance to powersports enthusiasts worldwide to
enjoy their favorite sports for many years to come.
"We are thrilled to launch the Responsible Rider Masterclass,
with the inaugural Snow 101 course," said Tom Zielinski, Tread Lightly! board member. "If
you've never been on the trail before or you're a seasoned pro,
there will be a course for you in this training series. We
encourage the community to get on board to further its education
and do its part to protect recreation opportunities for today,
tomorrow and the next generation."
"With fun and freedom comes responsibility - the responsibility
to wear the right gear, to stay in authorized areas, to respect
other outdoor enthusiasts and to protect our playgrounds," said
Elise Auvachez-Millot, Vice-President, Public Affairs, Government
Relations and CSR at BRP. "Through the Responsible Rider
Masterclass, we want to empower riders to make a difference, by
adopting safe practices, advocating environmental stewardship, and
promoting good riding etiquette every time they go out to have
fun.''
BRP and Tread Lightly! have worked together for several years on
playground stewardship projects. Since 2023, the focus of the
collaboration has been to develop global trainings and the best
tools to drive positive change for all powersports enthusiasts and
our industry.
Get ready to master the rules of responsible riding with the
Responsible Rider Masterclass.
About Tread Lightly!
Tread Lightly! is a national
nonprofit organization with a mission to promote responsible
recreation through stewardship programs and ethics education. Tread
Lightly!'s educational message, along with its unique training and
restoration initiatives, are strategically designed to instill an
ethic of responsibility in outdoor enthusiasts and the industries
that serve them. The program is long-term in scope with a goal to
balance the needs of the people who enjoy outdoor recreation with
our need to maintain a healthy environment. Tread Lightly!'s
award-winning materials, programs and services are solutions to
some of the nation's most pressing recreation issues. Individuals
and businesses can commit to Tread Lightly! and protect outdoor
access by becoming a member at www.treadlightly.org.
About BRP
BRP Inc. is a global leader in the world of
powersports products, propulsion systems and boats built on over 80
years of ingenuity and intensive consumer focus. Through its
portfolio of industry-leading and distinctive brands featuring
Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons,
Can-Am on and off-road vehicles, Alumacraft and Quintrex boats,
Manitou pontoons and Rotax marine
propulsion systems as well as Rotax engines for karts and
recreational aircraft, BRP unlocks exhilarating adventures and
provides access to experiences across different playgrounds. The
Company completes its lines of products with a dedicated parts,
accessories and apparel portfolio to fully optimize the riding
experience. Committed to growing responsibly, BRP is developing
electric models for its existing product lines. Headquartered in
Quebec, Canada, BRP has annual
sales of CA$10.4 billion from over 130 countries and employs close
to 20,000 driven, resourceful people as of January 31, 2024.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
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SOURCE BRP Inc.
