StubHub Rolls Out New Ticket Recommendation and Instant Relist Features to Enhance Search, Discovery, and Customer Experience
02 February 2016 - 4:30AM
Business Wire
“Best value” filter is powered by the largest
source of ticketing transaction data in the industry
StubHub, the world’s largest ticket marketplace, today announced
the launch of a new ticket recommendation feature that will enhance
the personalized experience currently available on the e-commerce
platform. The “best value” sort option, available on desktop,
mobile Web and StubHub’s native iOS and Android app, empowers fans
to quickly identify great deals, experience more clarity during the
ticket discovery process, and make more informed purchasing
decisions.
StubHub consistently sells one ticket per second across its
immense marketplace, and as a result the company has access to a
rich transactional dataset to determine how customers assess seat
quality and value. The sophisticated algorithm behind the new best
value filter considers this proprietary historical data, as well as
price, location, and availability. In addition to viewing tickets
by best value, users will continue to have the option of adjusting
the filter to search for tickets by price or location.
“StubHub has been the indisputable leader of the secondary
ticketing market since creating the category in 2000, and part of
that success can be derived from keeping our fans’ preferences top
of mind,” said Head of Product Mats Nilsson. “We knew there was
interest in this type of quality ranking from both buyers and
sellers, and after a series of robust testing to see exactly what
our users want combined with 15 years of proprietary data, we’re
happy to announce that we can now offer the strongest ticket
recommendation algorithm in the industry in line with our users’
needs.”
In addition to the new best value offering, Stubhub has also
integrated “instant relist” functionality on desktop, mobile Web
and StubHub’s native iOS and Android apps. Fans who purchase
tickets on StubHub but then cannot attend their event can now
easily relist their tickets directly back to the marketplace. The
feature allows fans to easily modify how many tickets they’re
relisting, the price per ticket and where to send the payment,
streamlining the process.
In offering these new additions to the platform experience,
StubHub joins leading e-commerce companies in prioritizing
best-in-class customization and convenience tools for users. The
features are the latest in a series of enhancements from StubHub
that continually improve the user experience, arriving shortly
after the launch of more personalized display options for pricing,
as well as a redesigned mobile app with improved recommendation
algorithms and discovery engines.
“The Best Value option helps users sort through our extensive
marketplace to find the right experience for them at the right
price. With the addition of this new quality metric, we’re able to
meet our fans’ needs no matter how they prefer to shop for
tickets,” said Senior Product Manager Ryan Kennedy. “And now, if
they can’t make it, we’re making it easier than ever to re-engage
with our platform to instantly relist that ticket, and potentially
resell, in seconds. It’s all part of our greater mission to make
the event-going experience as intuitive, individualized, and
convenient as possible.”
About StubHub
StubHub is the world's largest ticket marketplace, which enables
fans to buy and sell tickets to tens of thousands of sports,
concert, theater and other live entertainment events. StubHub
reinvented the ticket resale market in 2000 and continues to lead
it through innovation. The company's unique online marketplace,
dedicated solely to tickets, provides all fans the choice to buy or
sell their tickets in a safe, convenient and highly reliable
environment. All transactions are processed and delivered by
StubHub and backed by the company’s FanProtect Guarantee. Company
partners include the Ottawa Senators and the Rogers Cup Tennis
tournament, along with over 60 teams in the NFL, MLB, NBA, NHL, MLS
and NCAA, complemented with companies such as ESPN, AEG,
Tickets.com, and Paciolan.
StubHub is an eBay company (NASDAQ:EBAY). For more information
on StubHub, visit StubHub.com, StubHub Press Box or
follow @StubHub on Twitter, Facebook and
Instagram or YouTube.com/StubHub.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160201005248/en/
StubHubCameron Papp, 513-295-7863Communications
Managercpapp@stubhub.com
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